“Effective Facebook Ads” workshop in Lausanne on April 5

Effective Facebook Ads workshop by Ekaterina Filippova (eKat Communication)

The next workshop for small businesses “How to create effective Facebook Ads” organised by the GCN’s committee member Ekaterina Filippova (eKat Communication) will be held on Wednesday, April 5 in Lausanne.

In this workshop you will learn how to:

– choose the right ad format for the right occasion (promoting an event/blog post/service etc)
– write appropriate text
– select impactful images
– accurately identify the target audience
– monitor & evaluate your results

Date: Wednesday, April 5

Schedule:  
Presentation & discussion: 19:00 – 20:15
Networking apero: 20:15 – 21:00

Place: Conference room of restaurant Le Milan, Boulevard de Grancy 54, 1007 Lausanne. The conference room has a separate entrance to the left of the main restaurant entrance. The place is a 2-min walk away from the train station.

Cost: The event costs CHF 25.- per person and includes an apero following the workshop.

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How to sign up: pay via PayPal in advance to secure your spot: https://www.paypal.me/ekatcommunication/25

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About eKat Communication:

eKat Communication helps small businesses and entrepreneurs in the Lake Geneva region create an effective online presence that attracts new and better customers. Learn more: http://ekatcommunication.ch & https://www.facebook.com/ekatcommunication.

By | March 22nd, 2017|Other events|0 Comments
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Training workshop: Filming & Conducting Interviews

film workshop

Presented by True Hero Films, a hands-on workshop to learn how to produce film portraits and testimonies on human rights and humanitarian issues.

By the end of the 1.5 day course you will be able to film and direct your own interviews.

28 March 14h00 to 17h00
& 29 March 09h00 to 17h00
@ CAGI, Route de Ferney 106, Genève 1202
Cost 350 chf

register online>>

By | March 20th, 2017|Other events|0 Comments
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Lunch presentation: Insights into Human Rights Filmmaking

Presented by True Hero Films, come explore methods used by filmmakers to capture personal and engaging stories. Discover techniques to create stronger voices for human rights communication.

28 March 11h45 to 13h30, brown bag lunch presentation
@ CAGI, Route de Ferney 106, Genève 1202

register online>>

By | March 18th, 2017|Other events|0 Comments
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TEDx Lausanne – April 21, 2017

The next TEDxLausanne event will take place at the UNIL Amphimax in Lausanne on 21 April 2017 at 14h00. The topic is  “Braving New Worlds” and will include some interesting speakers and topics linked to communications, including :

Lorien Gamaroff on THE VIRTUES OF DIGITAL CURRENCIES
Michael Casey on SOCIAL MEDIA: DO FACTS STILL MATTER?

Most of the time, we face up to new worlds brought by relentless changes not of our making. A deep change brings risks and takes us out of our comfort zones: we will be confronted with confusion, uncertainty and fear. We can choose to adapt to the new conditions. Or we can choose to brave emerging worlds with curiosity, open minds, and purpose  – to be future-ready.

So, what new worlds await us?  Who are the visionaries crafting these new worlds?  Who will be the new winners?  How prepared are we, as a society and individuals, for the shift?   What part can we play in shaping the new world?

For further information and to register visit the TEDx Lausanne website.

By | March 15th, 2017|Other events|0 Comments
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Workshop: Visual language and graphic facilitation (2 days), Geneva, April 2017

Visual language workshop Geneva 4-5 April 2017

A new workshop from Sarah Clark of Clear Thinnking Clear Communication

Tuesday 4 & Wednesday 5 April 2017, Geneva

For: anyone who wants to learn the basics of visual language and how to use a mix of simple drawings, colour, words and metaphors in a professional context. Engage both your right and your left brain and have fun!

Further information (pdf)  >>

By | March 8th, 2017|Other events|0 Comments
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Communicate with Impact – Geneva Workshop for business owners

Good communication is crucial to the success of any business, we know that.

But for business owners and entrepreneurs who don’t already have strong communication skills, the cost of hiring an agency or freelancer to help plan and execute their literature, websites, social media, presentations, advertising etc. can be prohibiting.

With this in mind, our very own Melitta Campbell has teamed up with digital communications expert, Kathleen Holmlund, to create a one-day workshop that will give participants all the essential tools and knowledge they need to start producing impactful communications for themselves; thus cutting the cost of their communications, helping them achieve better results and faster, and giving them the confidence to communicate coherently and with impact across all channels – always!

The workshop will take place in Geneva at the Impact Hub on 3 March. You can get more information and register via the Geneva Impact Hub website.

** Early Bird discount available until 17 February **

By | February 16th, 2017|Other events|0 Comments
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Workshop in Lausanne on Wednesday, 1 March: “Social media for small business”

Are you a consultant or a small business that needs some help attracting new customers? You’ve heard that promotion through social networks can be very effective, but you do not know where to start and how to choose the right platform for your business.

In this workshop, we will:

  • review the major social networks and the specifics of each
  • share with you examples of successful social network use by small companies like yours
  • give you some ideas for creating your social media growth strategy

Language: presentation will be in English with occasional French translation if required.

Date: Wednesday, 1 March 2017

Time: 19:00 – 21:00

Location: Conference room @Restaurant Le Milan, Boulevard de Grancy 54, Lausanne. The conference room has a separate entrance to the left of the main restaurant entrance. The place is a 2-min walk away from the train station.

Cost: The event costs CHF 20 per person covering administration fees, materials, and refreshments. Payments are done in advance via Paypal.

How to sign up: pay via PayPal in advance to secure your spot: https://www.paypal.me/ekatcommunication/20

This event will be hosted by GCN’s committee member Ekaterina Filippova (eKat Communication).
http://ekatcommunication.ch
https://www.facebook.com/ekatcommunication

By | February 14th, 2017|Other events|0 Comments
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Evening workshop: De Bono’s Six Thinking Hats Lausanne, 28 February 2017

An interesting workshop from Clear Thinking Clear Communication:

Evening workshop: De Bono’s Six Thinking Hats
Lausanne, Tuesday 28 February, 18.15–21.15
For anyone curious about this powerful method and how it can help you to strengthen critical thinking, run productive and collaborative meetings, take effective decisions, and explore issues more quickly to generate creative solutions.

Further details (pdf) >>.   Registration deadline: Sunday 19 February.

By | February 12th, 2017|Other events|0 Comments
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Performance Web & Teknseo conferences (in French) – June 15 & 16

Early bird tickets for Performance Web conference including one-day access (12 sessions) are now available for 150 CHF. Book your tickets here.

This year’s joint conferences by Performance Web and Teknseo will be held (in French) on the 15 & 16 June 2017 in Geneva.

The two-day programme will consist of an eclectic topic mix including SEO, content optimisation, client acquisition through social media, video, adwords, algorithms and more. Teknseo conference will take place on Thursday, June 15 with 3 programme cycles to choose from. Performance Web conference will be held on Friday, June 16 with morning and afternoon sessions.

Teknseo Performances Web conference June 15-16 2017 Geneva

Here’s the French description of the programme:

Pas moins de 30 experts réputés du webmarketing se relayeront durant deux jours pour vous partager leurs meilleures techniques pour booster votre performance sur le web !

Pour un cru 2017 de haute voltige, on vous propose un programme éclectique qui mélange SEO, optimisation du contenu, acquisition sur les réseaux sociaux, mais aussi de la programmatic, de l’optimisation du taux de conversion, des algorithmes. On parlera aussi de vidéo, d’adwords, et de pleins d’autres sujets passionnants autour du marketing digital !

Quelques exemples de conférences pour vous mettre l’eau à la bouche :

  • Comment reprendre le contrôle de ses données sur le web ?
  • De site de niche à site d’autorité, recette pour devenir GROS en partant de 0 ?
  • Comment dépenser intelligemment son budget publicitaire sur Facebook et les autres réseaux sociaux ?
  • Comment tirer profit de la data SEO pour sa stratégie d’acquisition de trafic.

Le programme détaillé des conférences est disponible ici : www.performanceweb.ch

Jeudi – Ateliers à thème (TEKNSEO)
Le jeudi vous pourrez participer à une série d’ateliers pratiques en groupe restreint autour du thème de votre choix parmi les trois packages suivants :

  1. CYCLE PURE DATA
  2. CYCLE BALANCED
  3. CYCLE TECH ET SEC
Voir le programme du Teknseo

Vendredi – Conférences (PERFORMANCE WEB)
12 conférences vous seront proposées dans une ambiance décontractée mais néanmoins studieuse, afin de vous aider à augmenter votre performance sur le web.

Seront également au menu : concours, goodies, pauses et déjeuners networking. Des soirées networking sont également disponibles via supplément sur notre site internet.
Voir le programme Performance Web

La billeterie est ouverte en Early Bird !

Vous pouvez dès à présent prendre votre pass pour le jeudi, le vendredi ou les deux jours combinés. Les billets sont disponibles en early bird jusqu’au 15 avril, ensuite les prix passeront au tarif normal !
Je profite du Early Bird
Pour rappel, l’année passée, Performance Web a affiché complet avec plus de 300 participants. Nous vous recommandons de prendre votre place dès aujourd’hui afin d’être sûr d’être parmi nous.
By | January 24th, 2017|Other events|0 Comments
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World Communication Forum in Geneva

We are pleased to announce that we have partnered with the World Communication Forum for their event in Geneva from 13-17 March 2017. GCN members receive a special discount (details sent by email).

The aim of the World Forum is to unite trend-makers and influencers from the global communications elite and provide a platform for discussion focused on the future development of communications and their role in business, society and politics; to provoke in-depth analysis of the form and content of interaction between business, media, and society, on the one hand, and the state, on the other. What all communicators need today is a global network for distributing best practices achieved in crisis communications or change/reputation management and useful strategies applied in investor relations, employee motivation, government lobbying, etc.

(more…)

By | January 19th, 2017|Other events|0 Comments
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