Other events – Page 6 – Geneva Communicators Network

World Communications Forum – Global 2018 “Communication Power”

The 2018 edition of the World Communications Forum – Global “Communication Power” will take place on 21-22 March 2018 at Rue de Saint-Jean 98 in Geneva.

The goal of the Forum is to unite trend-makers and influencers from the global communications elite and provide a platform for discussion focused on the future development of communications and their role in business, society and politics; to provoke in-depth analysis of the form and content of interaction between business, media, and society, on the one hand, and the state, on the other.

Some highlights from the programme include:

Communication Research and Global Health Promotion.
Gary Kreps, Ph.D., FAAHB, Distinguished Professor, Department of Communication, Director of the Center for Health & Risk Communication, George Mason University (USA)
Gaming for social change (as a communicative tool).
Jessica Muhamad, Ph.D., Assistant Professor of Communication, School of Communication, Florida State University (USA)
Trust as the currency for communications.
Dr. Gaya Gamhewage, World Health Organisation – Infectious Hazard Management & Risk Communications (Switzerland)
Culture: The True Brand of a Nation.
Her Excellency, Noura bint Mohammed Al Kaabi, Minister of Culture and Knowledge Development of the UAE
What makes a country brand? Falling into Lost in Communications.
Metehan Demir, Journalist, Turkey Promotion Group Communication Consultant (Turkey)
Country reputation and corporate reputation: new challenges for global business.
Diego Gilardoni, Global Business and Communication Consultant, and Author (Switzerlnad)
Get Branded – Stranded Managing Country’s Image Opportunities & Risk.
Yogesh Joshi, President of the Association for Business Communicators (India)
The importance of managing a country’s digital footprint.
Dave King, Founder and CEO of Digitalis (UK)
Ethics in PR.
Dan Hill, CEO of Hill Impact (USA)
Impact Branding: Creating not only shareholders’ profit, but also social & environmental value.
Gabor Hegyi, Founding Managing Director of Capital Communications (Hungary)
PR Revolution: or Revolution in PR?
Maxim Behar, ICCO’s former President, CEO of M3 Communications Group, Inc. (Bulgaria)
Virtual Reality: a New Communication Space!
Ganesh Chandrasekaran, Founder of ACG Consulting (India)
Who is in the driver’s seat?
Halim Abou Seif, Strategic Communications Consultant & Trainer, RADA Research & PR Co. (Egypt)
We Create Wonderful Experiences.
Ma. Yolanda C. Crisanto, Senior Vice President, Corporate Communications of Globe Telecom (The Philippines)
Somos Livres – We Are Free.
Eduardo Vieira, Founder and CEO of Ideal H+K (Brazil)
KFC – The Size Doesn’t Matter.
Serafima Gurova, founder and CEO of RODNYA Creative PR Studio (Russia)
Women Influence.
Lena Bäcker, Co-Founder and President at Good Government Affairs, Committee Member at UNEDUCH/United Nation, International top-relations, Global Goodwill Ambassador, UNEDUCH – Universal Education Charter, Central government administration, Stockholm (Sweden)

For further information on the programme>>

To register>>

By GenevaCom| March 15th, 2018|Other events|0 Comments

Spotlight seminer: #CreateEquality: empowering girls through technology

#CreateEquality: Empowering Girls Through Technology is being organized by the Media Communication department at Webster University Geneva, in celebration of the upcoming International Women’s Day.

As part of our ongoing Spotlight Seminar Series, this event is free and open to the public. An apéro and informal networking reception will follow. Registrations are kindly requested in advance.

Tuesday, March 6, 2018
18:30 – 19:30
Webster University Geneva
9, route de Collex
Living & Learning Center, Commons Room
(Genthod-Bellevue stop on CFF / TPG)

SPEAKERS INCLUDE:

Veronica Birga, Chief of Section
Women’s Human Rights and Gender Section, UN Office of the High Commissioner for Human Rights

Anya Gass, Girls’ Advocacy Alliance Officer
Plan International

Hanaa Singer, Associate Regional Director
UNICEF Regional Office for Europe and Central Asia

Susan Schorr, Head, Digital Inclusion Division
International Telecommunication Union

Moderator:
Sarah Grosso, Media Communication Department, Webster University Geneva
_____

Register online >>

By GenevaCom| March 2nd, 2018|Other events|0 Comments

‘Master Facebook Ads for better visibility’ seminar in Geneva

Ekaterina Filippova Facebook Ads seminar Geneva 21 Feb 2018 eKat Communication

Seminar for entrepreneurs & small business owners
18:30 – Wednesday, 21 February 2018

SEMINAR DESCRIPTION:

Have you tried creating Facebook Ads, only to end up spending money without getting much of a result?
Do you find Facebook Ads creation process confusing?

As entrepreneurs, sometimes we need an extra visibility boost for our business, whether we are trying to sell a new service package, fill a training workshop, promote our new e-book or spread the word about our latest special offer.

Facebook Ads can be a very cost-effective promotion tool but they need to be done right to bring the best results for your money.

In this seminar, you will learn how to master Facebook Ads and will walk away with actionable tips on how to more effectively promote your business.

SEMINAR OBJECTIVES:

Understand why your Facebook Ads have failed before
Learn what aspects of ad creation are most critical & how to make your ads more effective
Get clarity and confidence to create impactful Facebook Ads yourself

WHO IS THIS FOR?

This seminar will be particularly useful for entrepreneurs who have already tried creating Facebook Ads to promote their products or services but who were unhappy with the results. Entrepreneurs who are only considering creating Facebook Ads for their businesses will get a thorough understanding of how to create effective ads to reach their goals.

DATE & TIME:

Wednesday, 21 February 2018

18:30 – 19:00 Registration & Welcome drink
19:00 – 20:00 Presentation
20:00 – 21:30 Questions & Networking

MORE INFO & TO REGISTER: Please visit the event page and sign up.

ABOUT THE TRAINER:

Ekaterina Filippova, board member of the Geneva Communicators Network and owner and founder of eKat Communication works with entrepreneurs in the Lake Geneva region who don’t know how to position themselves to get clients or where to start with their online communication. She helps them build an image online that reflects them as the experts that they really are, which gets them clients, money and confidence to run their business effectively (not to mention they get to focus on the thing they love to do!).

Ekaterina has over 10 years of communication experience and holds an MA in media and communication. She works in English, French and Russian and is a frequent speaker and trainer on social media and communication.

MORE INFO: Visit seminar description page on eKat Communication website

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By GenevaCom| February 5th, 2018|Other events|0 Comments

Spotlight seminar: “Should I post that picture?”: images of people in humanitarian communications, 6 February 2018

“Should I post that picture?”: images of people in humanitarian communications

February 6, 2018; 18.30-19.30

Webster University, Geneva

Followed by an informal networking apéro

SPEAKERS

Valérie Gorin, CERAH, University of Geneva and the Graduate Institute.

Francesco Arese Visconti, Media Communications Department, Webster University Geneva.

Kathryn Cook, Photographer and photo editor, ICRC.

This event will be moderated by Sarah Grosso, Lecturer and Researcher, Media Communications Department, Webster University Geneva.

A full description of the event and speakers can be read here (pdf).

This is a free event. Advance Registration is requested here.

Location: Webster University Geneva, LLC Commons Room
Route de Collex 9 1293 Bellevue, Switzerland

By GenevaCom| January 23rd, 2018|Other events|0 Comments

Are you leaving money on the table because you’re not using LinkedIn to get new clients?

Ten years ago I followed a LinkedIN Challenge to understand how to get more from the platform.

I loved the challenge and after the ten days my profile views went from around 2 a month, to more than 20 a day!

Better still, in the month after the challenge, I attracted three new clients who over the course of the next 12 months brought me more than chf 50,000 in income (and they stayed clients for a lot longer than that too!).

So I’m delighted to announce that my friend Sarah Santacroce, an independent LinkedIn Specialist, will be running her annual LinkedIn Challenge again on 10th November, which will be bigger and better than ever – and until the 7th you can get a special Early Bird price!

You can save your place at the 2017 LinkedIn Challenge here!

The 2017 Challenge will be Bigger and Better than ever!
Over the last decade Sarah has helped more than 1800 professionals (and me!) get more from LinkedIn and this year, her 11th edition, will be bigger than better than ever!

What I love about this particular challenge is that besides all the valuable LinkedIn & Online Presence strategies you get, is that it’s a team effort.

Every year, Sarah gathers a world-wide group of leading LinkedIn experts to participate and share their best LinkedIn strategy. And this year, she’s expanded the field and included a Personal Branding, a Storytelling, a Livestreaming and a Online Image Expert.

Click the link below for the registration details & to save your spot NOW! Sarah offers an Early Bird Price until November 7th

2017 LinkedIn Challenge – Save your place here!

Did you know this about LinkedIn users?

They are NOT all job seekers! Most are fellow businesses looking to grow their business
They have a HIGHER average income than Facebook users
They are in work mode when browsing LinkedIn

This is why you should be using LinkedIn to get clients. Because they’re on there already. If you’re not active on LinkedIn, you’re handing a percentage of them over to someone else who is!

During the 10-day LinkedIN Challenge you will:

Learn why you absolutely need to use LinkedIn to get clients (how discover how!)
Find out that your LinkedIn Profile is boring – and how to improve it 😉
Grow your network significantly
Learn how to proactively identify, search for and connect with your ideal customers!
Learn how to be more visible on LinkedIn & get clients to contact you!

Plus much more!

I will definitely join Sarah’s challenge again this year. See you there!

2017 LinkedIn Challenge – Save your place here!

By GenevaCom| November 3rd, 2017|Other events, Professional development|0 Comments

Master Facebook Ads for better visibility

Facebook Ads seminar 1 November Lausanne Ekaterina Filippova (eKat Communication)

Seminar for entrepreneurs & small business owners
18:30 – Wednesday, 1 November 2017

WHO IS THIS FOR?

This seminar will be particularly useful for entrepreneurs who have already tried creating Facebook Ads to promote their products or services but who were unhappy with the results. Entrepreneurs who are only considering creating Facebook Ads for their businesses will get a thorough understanding of how to create effective ads to reach their goals.

SEMINAR DESCRIPTION:

Have you tried creating Facebook Ads, only to end up spending money without getting much of a result?
Do you find Facebook Ads creation process confusing?

As entrepreneurs, sometimes we need an extra visibility boost for our business, whether we are trying to sell a new service package, fill a training workshop, promote our new e-book or spread the word about our latest special offer.

Facebook Ads can be a very cost-effective promotion tool but they need to be done right to bring the best results for your money.

In this seminar, you will learn how to master Facebook Ads and will walk away with actionable tips on how to more effectively promote your business.

SEMINAR OBJECTIVES:

Understand why your Facebook Ads have failed before
Learn what aspects of ad creation are most critical & how to make your ads more effective
Get clarity and confidence to create impactful Facebook Ads yourself

DATE & TIME:

Wednesday, 1 November 2017

18:30 – 19:00 Registration & Welcome drink
19:00 – 20:00 Presentation
20:00 – 21:30 Questions & Networking

MORE INFO & TO REGISTER: Please visit the event page and sign up.

ABOUT THE TRAINER:

Ekaterina Filippova, board member of the Geneva Communicators Network and owner and founder of eKat Communication works with entrepreneurs in the Lake Geneva region who don’t know how to position themselves to get clients or where to start with their online communication. She helps them build an image online that reflects them as the experts that they really are, which gets them clients, money and confidence to run their business effectively (not to mention they get to focus on the thing they love to do!).

Ekaterina has over 10 years of communication experience and holds an MA in media and communication. She works in English, French and Russian and is a frequent speaker and trainer on social media and communication.

MORE INFO: Visit seminar description page on eKat Communication website

By GenevaCom| October 24th, 2017|Other events|0 Comments

Advocacy in the Time of Disruption

Advocacy in the Time of Disruption: Harnessing the Power of Big and Small Data

5 December 2017, 9:00–17:30
The Graduate Institute Geneva

Big data offers huge opportunities for advocacy professionals. It helps identify the stakeholders that matter and understand their agendas, and can accurately measure the impact of campaigns. Done right, it can define the success. Done wrong, it can call into question the relevance of an organization.

Objectives

After this session participants will be able to:

understand the role of big data in advocacy
distinguish between digital campaigning and running campaigns on digital platforms
develop advocacy measurement and evaluation frameworks

Guest experts

Dr. Lukasz M. Bochenek, Managing Director, Leidar Switzerland and Co-Director Executive Certificate Advocacy in International Affairs.

Who should attend?

Advocacy and communications professionals from NGOs, IGOs and international companies

For details & to register, please visit the event page on the Graduate Institute Geneva website.

By GenevaCom| October 23rd, 2017|Other events|0 Comments

Seminar: Protecting Journalists, Protecting Freedoms

Seminar: Protecting Journalists, Protecting Freedoms
Ending impunity for crimes committed against journalists

October 31, 2017, 18.30-19.30
followed by a networking apero

Organised by the Media, Communications and Photography Department, Webster University Geneva in collaboration with Reporters without Borders (Geneva) to commemorate the International Day to End Impunity for Crimes Committed Against Journalists

The event will be opened by Alain Modoux, whose career reflects his long-standing commitment to the safety of journalists and the freedom of the press. Modoux has worked in favour of journalists’ safety for both the International Committee of the Red Cross (ICRC), where he created the ‘ICRC Hot Line to assist journalists on dangerous professional missions’ and for UNESCO, where he was Assistant Director-General in charge of the ‘Programme for Freedom of Expression, Democracy and Peace.’

Keynote speaker:

Gaetan Vannay, COO of Securaxis, RSF-CH member of the board, reporter- has been working for Swiss and International media (Swiss Broadcasting Corporation, Radio Canada, Radio France, Al Jazeera, Le Temps etc.

War journalists have always confronted extreme risks in order to report from conflict zones. However, they increasingly find that they are also the direct targets of violence, kidnapping and murder. According to Reporters without Borders, this year 40 journalists, 4 citizen journalists and 8 media assistants have been killed so far; the true figures are likely higher as these only include cases in which it has been proven that journalists were killed or kidnapped because of their work.

Although legally protected when they enter conflict-zones under International Humanitarian Law, in these complex and dangerous settings, it is impossible to bring those responsible for these crimes to justice.

The impunity surrounding crimes against journalists, as well as being a fundamental issue of human rights, has profound implications for the freedom of expression and the freedom of the press. This is why, following the tragic assassination of two French journalists in Mali on 2 November 2013, the international community united to raise awareness of the need for journalists to be protected by creating the International Day to End Impunity for Crimes Committed Against Journalists.

This is a free event. Registration is required.

For full details & to register, please visit the event page on Webster University website.

By GenevaCom| October 22nd, 2017|Other events|0 Comments

Stand out from the competition: Brand positioning hands-on workshop (21 Oct, Lausanne)

1/2 Day Workshop for Entrepreneurs & Small Business Owners
10:00 – Saturday, 21 October 2017 (Lausanne)

WHO IS THIS FOR?

This workshop will be particularly useful for early-stage entrepreneurs (micro businesses, one man shows, people just getting started) in the service industries but even established entrepreneurs will get value from gaining more clarity on what is working or not in their existing positioning, so that they can do better than their competitors.

EVER FEEL LIKE THIS ABOUT THE COMPETITION?

Do you sometimes feel like there is so much competition out there it’s like a ‘battlefield’?
Do you have trouble explaining to potential clients why they should pick you?
Have people ever told you they don’t quite understand what it is that you do?

Don’t feel bad – you are not alone! Many entrepreneurs, especially those just starting out, cannot clearly explain the value of what they do and instead compete on price, not getting paid enough for their services as a result. Are you one of them?

CLIENTS CHOOSING TO WORK WITH YOU

A client choosing you over someone else to do business with, that’s what we all want. It’s a great feeling, isn’t it? And the road to getting to shake hands sealing the deal with more clients lies in having a clear brand positioning.

Brand positioning helps you get clarity on who you are, who your target market is and how you can help solve their problems better than your competitors.

Would you like to have a brand that allows you to stand out from the competition?
A brand that does half of your selling for you even before you start talking to a perspective client?
A brand that helps you command the money you deserve for your services and not compete on price?

DURING THE WORKSHOP, YOU WILL GET CLARITY ON:

Who you are as a business (your values, your “why”, your expertise)
Who your audience is & what they need
What your offer is
How to position yourself against competition

YOU WILL WALK AWAY WITH:

Confidence and clear understanding of how to present yourself as a professional that you are
Completed brand positioning document for your specific business to refer to for your future activities
A plan of what else you need to do (next steps) to help you further position yourself as an expert

DATE & TIME: Saturday, 21 October 2017, 10:00-14:00

LOCATION: Lausanne

MORE INFO & TO REGISTER: Please visit the event page and sign up.

ABOUT THE TRAINER:

Ekaterina Filippova, board member of the Geneva Communicators Network and owner and founder of eKat Communication works with entrepreneurs in the Lake Geneva region who don’t know how to position themselves to get clients or where to start with their online communication. She helps them build an image online that reflects them as the experts that they really are, which gets them clients, money and confidence to run their business effectively (not to mention they get to focus on the thing they love to do!).

Ekaterina has over 10 years of communication experience and holds an MA in media and communication. She works in English, French and Russian and is a frequent speaker and trainer on social media and communication.

MORE INFO: Visit workshop description page on eKat Communication website

By GenevaCom| October 11th, 2017|Other events|0 Comments

Seminar – Get picked over the competition: position yourself as an expert

Seminar in Lausanne on 4 October 2017 - Get picked over the competition: position yourself as an expert - eKat Communication

This seminar is the first of the series of events aimed at helping entrepreneurs in Lake Geneva region better promote their businesses online.

FEELING INTIMIDATED BY THE COMPETITION?

As an entrepreneur in Switzerland, you often face both national and global competition. You compete against similar solutions of comparable quality, likely at a lower price.

Why should someone buy from you and not a competitor? How can you stand out in your particular industry and command Swiss prices?

In our hyper-connected world, the answer is to position yourself online as an expert in your field. Being an expert is like having a “Swiss quality” stamp on your business. It convinces potential clients that you deliver the results they need and your solutions are worth investing their money in.

In this seminar, you will learn how to brand yourself as an expert and will walk away with actionable tips to create an online image that sets you apart.

Join us to improve your online visibility, credibility and ultimately, become the go-to choice for the type of services that you offer!

SEMINAR OBJECTIVES:

Understand what makes someone be perceived as an expert
Learn what you can do to brand yourself as an expert in your field
Get actionable tips on setting yourself apart from your competitors

WHO IS THIS FOR?

This seminar will be particularly useful for early-stage entrepreneurs (micro businesses, one man shows, people just getting started) in the service industries but even established entrepreneurs will get value from practical tips on improving their online positioning to do better than their competitors.

PROGRAMME:

18:30 – 19:00 Registration & welcome
19:00 – 20:00 Presentation
20:00 – 21:30 Questions & Networking

DATE:
Wednesday, 4 October 2017

LOCATION:
Do It Better Coworking
Rue du Valentin 1
1004 Lausanne

Lausanne

SEMINAR COST: FREE! *Please note that registration is REQUIRED to be able to attend the event.

HOW TO REGISTER: Please visit the event page and sign up.

ABOUT THE SPEAKER:

Ekaterina Filippova, board member of the Geneva Communicators Network and owner and founder of eKat Communication works with entrepreneurs in the Lake Geneva region who don’t know how to position themselves to get clients or where to start with their online communication. She helps them build an image online that reflects them as the experts that they really are, which gets them clients, money and confidence to run their business effectively (not to mention they get to focus on the thing they love to do!).

Ekaterina has over 10 years of communication experience and holds an MA in media and communication. She works in English, French and Russian and is a frequent speaker and trainer on social media and communication.

MORE INFO: Visit seminar description page on eKat Communication website

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By GenevaCom| September 25th, 2017|Other events|0 Comments

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