Join our former presenter, Elissa Bertot for a 1-day workshop on storytelling:

How to use storytelling to drive change: 1-Day Workshop

There’s never been so much competition for your audience’s attention— so how do you make sure your message gets through? It’s not enough to just get noticed. To make a real impact, you have to make your audience care enough to take action. Whether you want them to make a purchase, support your cause, get involved or change their minds, creating a story they care about is the only way to inspire action and drive change.

In this full-day, interactive workshop, you’ll learn a step-by-step storytelling framework you can apply to any communication, regardless of your audience. By the end of the workshop, you will know how to craft a compelling story that reaches your audience and changes minds, attitudes and behaviors.

Geneva; 2 May 2019, 09h00-17h00
CHF 460
Further information>>

April 25, 2019, 18:30 – 19:30 followed by a networking apéro

Webster University Geneva

Digital threats such as cyber-attacks, data breaches and phishing have become increasingly common targeting both individuals and corporations. These attacks pose a serious threat to online reputation, not the least due to the close link between the e-reputation of organisations and the online reputation of their employees. Together with fake news, the threat of cyber-attacks, data breaches and scams also furthers consumer distrust in online communications.

In this troubled digital climate, how can communicators leverage the opportunities provided by the Internet, whilst mitigating against potential threats?

Stephane Koch, expert in internet security and digital strategies will explain some of the main digital threats. He will then provide advice on proactive measures that communicators can take to mitigate against the related risks to their company or organisation’s e-reputation – as well as how to manage communications if a crisis should occur.

Focusing on the opportunities, Viola Krebs will explore the potential of online communication, both to respond to communication crises resulting from cyber-attacks and to build consumer or public trust in an environment marked by growing distrust.

Whilst this is a free event, we kindly ask that you register here.

Have you ever considered starting up as an independent professional or freelancer?

If so, Excelerate Institute as created the event for you!

On March 7th, experienced entrepreneur André Delafontaine, will be sharing how exactly you can create a successful business in the Suisse Romande region.

He will be joined by a team of coaches – including our own Business and Communications Coach, Melitta Campbell – who will be available to give you personalised feedback on your own ideas and questions.

Learn more about the half-day event and reserve your place

Intrigued about life on the ‘other side’?
Read this research from Excelerate Partners advisors Eric Balossier & Morgan Matthews 
> Become Independent and Thrive

Seminar: Can social media change the world? promoting or demoting human rights

‘The Art of Corporate Communication: Insights for the 21st Century’ conference at Webster University Geneva on November 1st from 6.30 pm – to 7. 30 pm.

Four professors spanning a range of fields (media history and theory, humanitarian communication, business communication, international negotiation, marketing and social science) connect their academic knowledge and professional expertise to shed light on the challenges of persuading, marketing and measuring the impact of communications in the current, turbulent political and economic landscape.

Further details and registration>>