Social Media Strategy for Business

On the Driven Female Entrepreneurs Podcast recently,  I (Melitta) spoke with social media consultant and online marketing strategist, Jamie Palmer, about how businesses can succeed with their social media marketing.

 

When Jamie was a senior at college in 2003, and struggling to find work, she decided to start her own business and fill a gap in the market for website creation. When, in 2007, she saw the potential of social media to support businesses, she decided to start exploring the possibilities it presented for her clients and the future of her business. After getting her Masters degree in leadership and information technology, she built a social media agency and more recently has evolved this into a social media coaching practice to train and guide businesses in setting up and implementing a fitting social-media strategy for their business and goals.

 

Listen to this episode to discover what it takes to build your business through social media and what you need to consider when building a social media strategy that will connect with your audience and drives engagement and sales.

 

“Social media is evolving. People are looking for the personal touch.” Jamie Palmer

 

Episode available on all your favourite podcast platforms and here: www.melittacampbell.com/jamie-palmer

By | January 12th, 2021|Guest posts|0 Comments
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How to Feel Confident on Camera

On the Driven Female Entrepreneurs Podcast recently,  I (Melitta) spoke with serial entrepreneur, journalist and course creator Lucy Griffths, about her best advice for those wanting to feel more confident on camera.

 

For 20 years, Lucy worked as a journalist often working in areas of conflict. But when she became pregnant, she was clear that she didn’t want to continue in that line of work, so looked for alternatives. She started an Air B’n’B business, but wanted more. Having gained a Masters Degree in Coaching, while covering the conflict in Iraq, Lucy decided to combine this skill with her on-screen and journalism experience to help women gain the confidence to become more visible, and share their voice through video.

 

Listen to this episode to learn more about Lucy’s fascinating business journey, and her insights and advice for those looking to share their story, message and knowledge with others.

 

“It’s so important to share your message and put yourself out there. If you don’t, it’s much harder to sell, build a connection and build an audience.” Lucy Griffiths.

 

Episode available on all your favourite podcast platforms and here: www.melittacampbell.com/lucy-griffiths

By | December 15th, 2020|Guest posts, Other resources, Professional development|0 Comments
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Growing your business with Powerful Content

In this episode of the Driven Female Entrepreneurs Podcast, I (Melitta) spoke with Nyon based Communication Strategist, Pauliina Rasi, about how she helps small businesses to share their mighty missions and engage with their audiences through clear and consistent content and grow their businesses.

 

Pauliina started her business when she had her daughter. She was eager to find a way to work around her family, while also putting her 15 years of experience as journalist and content strategist to good use. Knowing she has a specific talent for transforming any topic into a fascinating text that speaks to a wider audience, she decided to make this service available to local businesses and corporations.

 

Listen to this episode to discover how you can adopt a solid content strategy to support your business ambitions.

 

“Successful content that will grow your business relies on consistency – there are no magic bullets that will transform your business overnight.” Pauliina Rasi

 

Episode available on all your favourite podcast platforms and here: www.melittacampbell.com/pauliina-rasi

By | December 2nd, 2020|Guest posts, Professional development|0 Comments
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Digital Transformation conference Lausanne – 22 June 215

Digital Transformation – Women in Digital Switzerland is organising a conference on Digital Transformation in Lausanne on Monday 22 June from 7:00 PM to 9:00 PM featuring Aurore Gailing, Digital Marketing and E-Commerce Manager at Nespresso Switzerland.

The event will be held at the Worknshare space, rue du liseron 7, in Lausanne and promises to provide participants with an opportunity to learn more about a key topic for all marketers. As Altimeter defines it, the Digital Transformation is the “realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle” Brian Solis adds that companies need to think of Digital Transformation as a “formal effort to renovate business vision, models, and investments for a new digital economy”.

About the speaker:

aurore gailing

After several years working as an account manager at McCann Worldgroup, Aurore Gailing joined Nestlé as a marketing manager for the Swiss customer loyalty program MONDO. While working at Nestlé, she developed the e-commerce website and digital content strategy and operations. After another position held at the prestigious Digital Accelaration Team, Aurore continued specialising with digital among other brands of the Nestlé Group, such as Cailler, Nescafé, Buitoni until she was appointed as Nespresso Switzerland’s Digital Marketing and E-Commerce Manager.

For further information and to register click here>>

By | June 15th, 2015|Other events|0 Comments
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