A few new positions have been posted to the careers page:
Senior Manager, Global Shapers Media and Communications, The World Economic Forum, Geneva
External Communications Lead, Marketing, Cargill, Geneva
Marketing & Communications Manager, Badenoch & Clark in Geneva
Best of luck to potential candidates!
The event Meilleur du Web is now accepting submissions from web and digital media professionals. The annual competition for best web or digital project will select the winners at their annual event to be held at the Fédération des Entreprises Romandes in Geneva on 27 November 2013.
The 9 categories, which will be judged by a committee of web professionals are:
Agencies, free-lances, and all digital media professionals will be able to submit their projects which must have been completed between December 2012 and October 2013 , and uploaded to the site www.meilleurduweb.ch between the 2 and 20 of September 2013. The shortlist will be available on the site as of October 15 2013.
For further information consult the website or contact one of the three organisers directly: Victoria Marchand, Rodolphe Koller ou Thierry Weber
The Marketing and Communication Loft is organising the 4th edition of the “How to create a great brand” conference on Monday 10 June at the Four Season’s Hotel at the Quai des Bergues in Geneva.
The conference aims grasp the trends and learnings in terms of integrated communication, digital excellence, brand management, creativity, innovative retailing, social media, storytelling, etc.
Ticket prices range from CHF 130.00 for conference only to CHF 220.00 for conference and networking cocktail.
Program
14:30 – Registration & Welcome.
15:00 – “Great Brands need Great Ideas – Integrated Communication in the Digital Age”, presented by Frank Bodin, Chairman and CEO of Havas Worldwide Switzerland.
“There will always be horses. Cars on the other hand are a temporary fashion which will disappear.” A quotation dated 1903. Media and marketing are today in a similar revolution. Which are the implications of Web 2.0 and social media on the integrated marketing communication? The presentation will highlight the importance of brand management and creativity.”
15:40 – “Digital excellence – learnings from leaders”, panel discussion with Hugues de la Chevasnerie – former President of Burberry Fragrances (2006-2013), and Frank Bodin – Chairman and CEO of Havas Worldwide Switzerland, and Tom Bowman – Vice President of Strategy & Operations at BBC Worldwide.
16:20 – “Storytelling in the Screen Age”, presented by Tom Bowman, Vice President of Strategy & Operations at BBC Worldwide.
17:00 – Coffee Gourmand & Networking (Terrace with lake view).
17:30 – “Innovative retailing: 7 ways to incorporate new technologies in luxury boutiques”, presented by Eugénie (Porot) Bron, Senior Retail Marketing Concept Manager at Swarovski.
18:10 – “How to avoid brand death – balancing base brand vs new initiative communication”, presented by Mick Ó’Conchúir, Global Marketing Manager for the mountain sports brand at Salomon.
19:00 – Dinner Cocktail & Networking (Terrace with lake view).
20:30 – Closing.
The Marketing & Communication Loft, an innovative and interactive project of conferences for marketing and communication professionals is organising a conference on 2013 Insights from great luxury brands on 25 March 2013 from 18h.
Inc.com, an online magazine bursting with ideas for small businesses and entrepreneurs, has recently published an interesting article looking at the pros and cons of six popular social media marketing strategies.
Topics covered include:
Each topic is covered through a case study followed by Expert tips, making it a useful summary and guide to those looking to start or progress their social media strategies.
Melitta
That is the theme of a forthcoming article in the Journal of Consumer Research: ‘The Underdog Effect’.
In the article, HBS professor Anat Keinan and colleagues explain how and why a ‘brand biography’ about hard luck and fierce determination can boost the power of products in industries as diverse as food and beverages, technology, airlines, and automobiles.
Despite psychological research showing that people want to associate themselves with winners (and therefore with winning brands), Keinan was interested to see increasing numbers of brands trying to position themselves as an underdog, i.e. the one expected to lose.
It seems that when times are tough, people are more willing to relate to and support those who’s passion, determination and perseverance have helped them to overcome adversity.
This is an interesting concept that can be easily translated into external, corporate and internal communication to help show a new level of understanding and empathy with stakeholders, and help draw them closer to the leaders, products and organisations we represent.
To find out more, read an interview with Anat Keinan
in HBS’s Working Knowledge newsletter >
Melitta
Dear GCN members,
We hope everyone has enjoyed the summer. We would like to invite you to our annual “Geneva Communicators Apéro” to be held at the Chateau des Penthes, in Geneva. We have ordered warm temperatures and sunshine for that date in order to enjoy a drink on the beautiful terrace and get back into networking mode for the upcoming season. This is an occasion to welcome the many new members that have joined this year and to reconnect with our dedicated regulars.
When: Tuesday 7 September 2010, from 18h30 onwards
Where: Chateau des Penthes, 18 chemin de l’Impératrice, 1292, Pregny-Chambésy, Geneva Chateau des Penthes, see map (pdf)
Just up the road from the UN and the ICRC and across from the US Mission in Geneva.
Format: Socialising, networking, AND drinks!
Entry: CHF 10 (to cover some of the costs)
Since space is limited, please register as soon as possible>>
If this link does not work, please paste the following link into your Internet browser:
http://www.zoomerang.com/Survey/WEB22B4KCF5GNN
We look forward to seeing you there!
Patricia, Glenn, Melitta, & Vincent
Geneva Communicators Network
www.genevacom.org
Event sponsored by the International University in Geneva.
For those who are interested in social media, there is an interesting conference in Paris on 22-23 March 2010. Marketing 2.0 (M2C) will bring together experts and specialists to discuss the future of marketing, (social) media, and advertising, as well as new technology.
The main goal of the M2C is to exchange ideas and learn how to handle the dramatic changes in media, marketing, and consumer behavior in your day-to-day business using the latest knowledge, best practice, and trends. We try to gain insights from the bigger picture instead of focusing on only one discipline, such as technology, marketing, or media. Furthermore, we recognize that all areas are becoming ever more connected and also recognize the need for better understanding across all departments today.
If you click on the icon on the Comminsight blog and add the code: PGM2C2 you can benefit from a slight discount.
See you in Paris!
E-Business Events is organizing the 3rd E-Commerce Geneva edition on May 28, 2009 at the International Conference Center of Geneva (CICG).
– Over 2000 professionals expected
– 50 speakers
– 4 training sessions
– 1,500 sq meters of exhibition space, almost 40 exhibitors
-Business Conventions
For 10 years, E BUSINESS INFO has been creating and organizing several conventions and trade shows each year in the IT industry, thus bringing together 40,000 decision makers, 1,500 speakers and exhibitors all over France, and in various towns of Europe. In a very short time, the E COMMERCE convention has become THE European trade show in the industry.
As communicators, we know that in tough times it is more important than ever to maintain, if not increase, communications with staff and stakeholders to give them confidence in the future of your business and keep them loyal and positive.
A recent study by The Nielsen Company has given further credence to this approach, as it shows that consumers who have been exposed to ‘more’ advertising and marketing messages have more positive perceptions about the long-term health of their financial institutions; with those stakeholders who have seen ‘less’ messaging having lower levels of confidence in their institutions.
“This research shows that ‘out of sight’ can mean ‘out of business’,” said Richard Khaleel, EVP of Nielsen IAG’s Financial practice. “The current economic climate makes it more important than ever for financial institutions to bolster confidence among their clients and this study clearly demonstrates the link between advertising and confidence levels. With constant scrutiny on the industry it’s clear that taking control of the message in advertising and press can make all the difference for a brand.”
More about this AC Nielsen study >
Melitta