online communications – Geneva Communicators Network

Are you leaving money on the table because you’re not using LinkedIn to get new clients?

Ten years ago I followed a LinkedIN Challenge to understand how to get more from the platform.

I loved the challenge and after the ten days my profile views went from around 2 a month, to more than 20 a day!

Better still, in the month after the challenge, I attracted three new clients who over the course of the next 12 months brought me more than chf 50,000 in income (and they stayed clients for a lot longer than that too!).

So I’m delighted to announce that my friend Sarah Santacroce, an independent LinkedIn Specialist, will be running her annual LinkedIn Challenge again on 10th November, which will be bigger and better than ever – and until the 7th you can get a special Early Bird price!

You can save your place at the 2017 LinkedIn Challenge here!

The 2017 Challenge will be Bigger and Better than ever!
Over the last decade Sarah has helped more than 1800 professionals (and me!) get more from LinkedIn and this year, her 11th edition, will be bigger than better than ever!

What I love about this particular challenge is that besides all the valuable LinkedIn & Online Presence strategies you get, is that it’s a team effort.

Every year, Sarah gathers a world-wide group of leading LinkedIn experts to participate and share their best LinkedIn strategy. And this year, she’s expanded the field and included a Personal Branding, a Storytelling, a Livestreaming and a Online Image Expert.

Click the link below for the registration details & to save your spot NOW! Sarah offers an Early Bird Price until November 7th

2017 LinkedIn Challenge – Save your place here!

Did you know this about LinkedIn users?

They are NOT all job seekers! Most are fellow businesses looking to grow their business
They have a HIGHER average income than Facebook users
They are in work mode when browsing LinkedIn

This is why you should be using LinkedIn to get clients. Because they’re on there already. If you’re not active on LinkedIn, you’re handing a percentage of them over to someone else who is!

During the 10-day LinkedIN Challenge you will:

Learn why you absolutely need to use LinkedIn to get clients (how discover how!)
Find out that your LinkedIn Profile is boring – and how to improve it 😉
Grow your network significantly
Learn how to proactively identify, search for and connect with your ideal customers!
Learn how to be more visible on LinkedIn & get clients to contact you!

Plus much more!

I will definitely join Sarah’s challenge again this year. See you there!

2017 LinkedIn Challenge – Save your place here!

By GenevaCom| November 3rd, 2017|Other events, Professional development|0 Comments

Social Media Marketing by numbers

Inc.com, an online magazine bursting with ideas for small businesses and entrepreneurs, has recently published an interesting article looking at the pros and cons of six popular social media marketing strategies.

Topics covered include:

Hiring a celebrity Tweeter
Turning ‘Likes’ into Loots on Facebook
Translating YouTube videos into sales
Is it worth buying a Twitter following?
Rewarding customer referrals
Advertising on Foursquare

Each topic is covered through a case study followed by Expert tips, making it a useful summary and guide to those looking to start or progress their social media strategies.

Read the full story >

Melitta

By GenevaCom| November 21st, 2011|Other resources|0 Comments

H&H Webranking 2010 Switzerland: Swiss companies at standstill

A study conducted by Hallvarsson&Halvarsson (H&H) is a leader in financial communication in Sweden shows that Swiss companies are at a standstill with online communications. H&H Webranking is the largest study assessing corporate and financial communication online of more than 900 companies from around the world. 14th European edition of the H&H Webranking research and 7th in Switzerland.

Swisscom retains the top position in the H&H Webranking 2010 Switzerland Top 50 with UBS and Credit Suisse rounding out the top three. The results show Swiss companies have failed to improve and continue to lag behind the European average. The gap between the information supplied and what the market is requesting has widened just as technological developments and social media create new challenges to confront.

The H&H Webranking survey, now in its 14th consecutive European edition and 7th Swiss edition, represents the most in-depth analysis of online financial and corporate communications in Europe. The study evaluates the English language version of corporate websites, excluding commercial sections. The H&H Webranking is a valuable instrument not only for measuring the effectiveness of a company’s online communications but also as a comparison with domestic and international competitors.

For further information>>

By GenevaCom| December 22nd, 2010|Other resources|0 Comments

Twitter Tools for Communications Professionals

Brian Solis, a prominent thought leader in all things social media, has created a list of the numerous tools and applications available to Twitter users. The list is regularly updated making it a useful resource for communicators and marketers wanting to develop an effective Twitter strategy.

Twitter Tools for Communications Professionals >

Melitta

By GenevaCom| May 1st, 2010|Other resources|0 Comments

‘Going Green’ with the help of the Intranet

Intranets have the opportunity to play a front line role in corporate efforts to combat global warming. That is according to the Intranet Benchmarking Forum’s (IBF) latest brieifing paper: ‘The green intranet’.

The document provides organisations with 10 tips for using the intranet to combat climate change and build environmental practices. It draws on real-life examples from organisations including: IBM, Aviva, BT, Highways Agency, Nokia, Yahoo! and Sun Microsystems.

Here are the IBF’s 10 tips in summary:

Automate administrative processes
Use web meetings to cut travel
Convert travellers into online collaborators
Use the intranet to enable telecommuting
Enable car pooling
Make more efficient use of office space to enable reductions in real estate
Migrate printed documents online
Engage employees in greening the organisation
Provide environmental performance data
Provide visibility of employees’ availability and whereabouts

Melitta

By GenevaCom| June 17th, 2009|Other resources|0 Comments

Wikipedia: a new frontier in PR

Wikipedia is one of the World’s most important sources of information online, accounting for 8% of global internet traffic with around 60 million unique visitors a month. As such, it can play an important role in managing a company’s public perception and reputation – but recent research has revealed that firms are failing to actively manage these challenges and capitalise on the available opportunities.

The study by Lundquist, an international strategic communications consultancy, looks at how Italian companies are featured on Wikipedia and forms part of its research series examining how companies are taking advantage of new trends in web communications.

The study found that, despite having dedicated Wikipedia articles, information on most major Italian companies is generally limited, scoring on average just 8.4 out of a possible 18 points for completeness. One reason could be that companies have been scared off engaging with online communities following a variety of scandals involving corporate manipulation of Wikipedia articles.

Effective public relations with online communities has had proven success, however. Fiat, for example, has achieved high viewing figures for its corporate information on Wikipedia as a result of engaging directly with the site’s editors.

“The most important thing for companies is to realise that Wikipedia can boost their international profile,” said Joakim Lundquist, founding partner of Lundquist Srl.

Tips from the report include:

Respect the Wikipedia community and understand how the site works
Only edit the verifiable facts in your article, such as no. of employees.
Make copy-right free images and media available for Wikipedia
Use discussion pages to interact with Wikipedia editors and express opinions
Monitor your Wikipedia article for updates and vandalism.

For more about the study and its findings, download the Executive summary >

Melitta

By GenevaCom| June 9th, 2009|Other resources|0 Comments

Online communications during a crisis

In October 2008, when the Financial Crisis was in full tilt, Lundquist Srl, a corporate communications consultancy based in Milan, surveyed 51 of the worlds most important banks to discover what information, if any, they were putting on their respective websites.

The research highlighted a growing gap between the demand and supply of corporate information. While users are increasingly turning to online resources for answers, on the whole banks are ignoring this important medium as a means of sharing key information.

Learning from the survey, Lundquist suggest that to effectively communicate online the following principles should be kept in mind:

Honesty – demonstrate awareness of the situation as the first step to regaining confidence
Clarity of language – make the information easily understandable, include things such as an investor Q&A or a well written management statement
Completeness – provide background by explaining the context
Link to other resources – such as reliable third party information
Authoritativeness – the presence and opinions of company management should be felt
Easy to find – make the information users want to find highly evident
Coherence – online message must be integrated with traditional media channels
Interactivity – make use of technologies such as: video, Q&A and dedicated contacts

A summary of the survey’s findings was presented earlier this year to the annual meeting of the world federation of stock exchanges Zurich. For more information, download a copy of this presentation >

Melitta

By GenevaCom| May 8th, 2009|Other resources|0 Comments

Awards for Top Swiss Corporate Websites – correction

Contrary to my original post on 9 April, this year saw the second annual H&H Webranking Awards Ceremony, recognizing the top performing corporate websites in the 2008 H&H Webranking Switzerland survey. Sorry for any inconvenience caused by the error.

This year’s winners include:

Georg Fischer – First place overall, and one of the most improved websites in the Swiss ranking this year.
UBS – Second place overall (last year’s winners)
Swisscom – Third place overall
Nestlé – Best Social Media Initiative, for its innovative and use of Web 2.0 applications on its corporate site
Roche – Best Performer, CSR
Swatch Group – Best Improver among all Swiss websites in the survey

More than just an awards ceremony, this year’s event also included speeches from leaders in online communications including David Villa from Xing and Roberto Ferrari, Websites manager at Eni, this year’s winner of the European Webranking. There was also a presentation of new research being conducted into online CSR communications by Lundquist srl, Hallvarsson and Halvarsson’s representative in Switzerland, Italy and Austria.

Further information about t the 2008 H&H Swiss ranking >

Video summary of the event >

Melitta

By GenevaCom| April 17th, 2009|Other resources|0 Comments

Awards for Top Swiss Corporate Websites

(Please see the correction to this post, published on 17 April)

The first Swiss H&H Webranking Awards Ceremony was held in Zürich earlier this month, to recognise the top performing websites in the 2007 Swiss H&H Webranking survey.

The H&H Webranking research, published in collaboration with the Neue Zürcher Zeitung (NZZ), represents Europe’s most comprehensive survey of corporate online communication. A total of 630 companies throughout Europe are considered, including the 62 largest listed companies in Switzerland.

The Winners:

3rd – Credit Suisse for its high quality content and interactive features
2nd – Swisscom came in second place with an overall score of 77 points
1st – UBS for the fourth time (9th overall out of all European companies surveyed)
Best Corporate Governance Section – ABB
Best Improver – Roche

Melitta

By GenevaCom| April 9th, 2009|Other resources|0 Comments

Bring Authenticity/Audience Perception to Social Media

Another look at our current ‘Hot Topic’ this time in an interesting piece by Mary Cullen. She believes that the open nature of Social Media will encourage people to improve the quality of their communications and be more authentic in the way they interact with their audience, which will, in turn, have a positive impact on the quality of social media in general. Read the full article >

Melitta

By GenevaCom| February 28th, 2009|Other resources|0 Comments

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