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In October 2008, when the Financial Crisis was in full tilt, Lundquist Srl, a corporate communications consultancy based in Milan, surveyed 51 of the worlds most important banks to discover what information, if any, they were putting on their respective websites.
The research highlighted a growing gap between the demand and supply of corporate information. While users are increasingly turning to online resources for answers, on the whole banks are ignoring this important medium as a means of sharing key information.
Learning from the survey, Lundquist suggest that to effectively communicate online the following principles should be kept in mind:
- Honesty – demonstrate awareness of the situation as the first step to regaining confidence
- Clarity of language – make the information easily understandable, include things such as an investor Q&A or a well written management statement
- Completeness – provide background by explaining the context
- Link to other resources – such as reliable third party information
- Authoritativeness – the presence and opinions of company management should be felt
- Easy to find – make the information users want to find highly evident
- Coherence - online message must be integrated with traditional media channels
- Interactivity – make use of technologies such as: video, Q&A and dedicated contacts
A summary of the survey’s findings was presented earlier this year to the annual meeting of the world federation of stock exchanges Zurich. For more information, download a copy of this presentation >
Melitta
Contrary to my original post on 9 April, this year saw the second annual H&H Webranking Awards Ceremony, recognizing the top performing corporate websites in the 2008 H&H Webranking Switzerland survey. Sorry for any inconvenience caused by the error.
This year’s winners include:
Georg Fischer - First place overall, and one of the most improved websites in the Swiss ranking this year.
UBS - Second place overall (last year’s winners)
Swisscom - Third place overall
Nestlé - Best Social Media Initiative, for its innovative and use of Web 2.0 applications on its corporate site
Roche – Best Performer, CSR
Swatch Group - Best Improver among all Swiss websites in the survey
More than just an awards ceremony, this year’s event also included speeches from leaders in online communications including David Villa from Xing and Roberto Ferrari, Websites manager at Eni, this year’s winner of the European Webranking. There was also a presentation of new research being conducted into online CSR communications by Lundquist srl, Hallvarsson and Halvarsson’s representative in Switzerland, Italy and Austria.
Further information about t the 2008 H&H Swiss ranking >
Melitta
(Please see the correction to this post, published on 17 April)
The first Swiss H&H Webranking Awards Ceremony was held in Zürich earlier this month, to recognise the top performing websites in the 2007 Swiss H&H Webranking survey.
The H&H Webranking research, published in collaboration with the Neue Zürcher Zeitung (NZZ), represents Europe’s most comprehensive survey of corporate online communication. A total of 630 companies throughout Europe are considered, including the 62 largest listed companies in Switzerland.
The Winners:
3rd – Credit Suisse for its high quality content and interactive features
2nd – Swisscom came in second place with an overall score of 77 points
1st – UBS for the fourth time (9th overall out of all European companies surveyed)
Best Corporate Governance Section - ABB
Best Improver - Roche
Melitta
