The Uncommon Sense of Internal Communication

A new ebook titled ‘The Uncommon Sense of Internal Communication’, created by Russell-Oliver Brooklands, the IC professional behind the Internal Communication Model, is now available for download and sets out to answer some of the many paradoxical questions surrounding Internal Communication.

When introducing the book Brooklands said, “Originally drafted under the working title: “Why everybody’s rubbish and it’s no one’s fault”, the book compassionately challenges a number of widespread unconscious assumptions, and shines a light on various cultural blindspots. In the process, it helps make sense of why so many people, even at the top of organisations, seem to struggle with IC. And it provides practical steps that can be taken to help them think about it in new ways – so IC professionals can start making a bigger difference.”

‘The Uncommon Sense of Internal Communication’ is currently available to download free of charge from www.internalcommunicationmodel.com, with a number of versions available depending on your global location and IC view point.

Happy reading!

Melitta

By | June 17th, 2011|Other resources|0 Comments
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CIPR launched a guide for using statistics in communication

Using statistics can help to achieve public relations goals whether raising awareness, informing decision making or influencing behaviour.

In the latest best practice guide issued by the CIPR (Chartered Institute of Public Relations), communicators can gain valuable advice on using statistics effectively, including the communication of survey results. This guidance can help achieve day-to-day goals and contribute over time to an enhanced reputation.

You can download a copy of the guidelines via the CIPR website >

Melitta

By | February 22nd, 2011|Other resources|0 Comments
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World’s First Press Release Search Engine Launched

A new search engine dedicated to seeking press releases has been launched.

PRFilter, said to be the first press release search engine, indexes thousands of releases each day and is designed to save journalists and bloggers time.

Results are ranked based on a combination of relevance to the terms searched for and the number of people PRFilter’s patent pending Active Interest Technology considers a release to be relevant to. So the more people PRFilter thinks a release could be relevant to, the higher it is ranked.

Adam Parker, chief executive of RealWire, the company that developed the application, said: “In a world where relevance is increasingly at a premium we need tools that focus on increasing the signal to noise ratio, not simply amplifying it. PRFilter seeks to do this in a human way by basing its automated predictions of relevance on the topics that journalists and bloggers write about the most.”

Melitta
By | February 18th, 2011|Other resources|0 Comments
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New site for CIPR

The Chartered Institute of Public Relations has recently relaunched its webiste, with the addition of some great new features to keep PR professionals in the loop.

These include ‘CIPR TV’, where you can watch discussions with leading figures in the industry and a new ‘Features’ section that gives ready access to a range of in-depth articles, tips and advice from seasoned pros.

The new CIPR website can be found at: www.cipr.co.uk

Melitta

By | October 21st, 2010|Other resources|0 Comments
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Guide to Green Communications

With companies becoming increasingly keen to create and promote their green credentials, changing people’s towards sustainability and CSR is an important challenge for corporate communicators. Not sure where to start? Then help is at hand in the form of a free guide explaining ways to approach green communications, which includes a great employee engagement case study for Jaguar Land Rover.

Download Green Communications guide >

Melitta

By | October 24th, 2009|Other resources|0 Comments
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Change communications and ownable truths

The key to effective internal communications that will support and drive positive change is a thorough understanding of your brand and your people. This demands that you uncover the ownable truths about your organisation – the genuine, inspiring and truly representative truths that define and unite your people and brand.

In a recently launched white paper, design, branding and communications consultancy Small Back Room, provide communication practitioners with the tools to do just this.

In this paper, Small Back Room explain how to uncover these ownable truths and used them to build or enhance a brand from the inside out, helping you to generate a platform for clear, direct and effective communications that will drive positive change.

The paper also looks at the relationships between brands, strategy, internal communications and change – and their impact on internal communications and includes a ‘change scenario assessment tool’ so that you can evaluate exactly where your organisation is in the change cycle and then plan your management of change from there.

Small Back Room has made the paper available for download by GCN members >

Melitta

By | September 26th, 2009|Other resources|0 Comments
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Help writing social media guidelines

Social Media is a fast evolving area of communications and most organisations are starting to develop and issue guidelines for staff regarding use of Corporate blogs and networks, as well as restrictions on the use of social media outside of the office to prevent any company secrets being leaked or colleagues being maligned.

If you are planning to develop such policies, then help is at hand as the CIPR has released Social Media Guidelines to help advice the communications community on how social media should be handled. 

Read the CIPR Social Media Guidelines >

Melitta

By | April 14th, 2009|Other resources|0 Comments
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A definitive framework for internal communication

In 2008, Melcrum developed a framework for members of the Strategic Communication Research Forum, Melcrum’s global membership group for senior internal communication professionals. One year on, they have published an article looking back at the thinking behind the Framework’s creation and how it can enable Internal Communications to become a more value-adding function. Two Forum members who have been using the framework also offer their insights into how they have been using the tool and to what effect.

Read the full article >

Melitta

By | March 14th, 2009|Other resources|0 Comments
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