Are you leaving money on the table because you’re not using LinkedIn to get new clients?

Ten years ago I followed a LinkedIN Challenge to understand how to get more from the platform.

I loved the challenge and after the ten days my profile views went from around 2 a month, to more than 20 a day!

Better still, in the month after the challenge, I attracted three new clients who over the course of the next 12 months brought me more than chf 50,000 in income (and they stayed clients for a lot longer than that too!).

So I’m delighted to announce that my friend Sarah Santacroce, an independent LinkedIn Specialist, will be running her annual LinkedIn Challenge again on 10th November, which will be bigger and better than ever – and until the 7th you can get a special Early Bird price!

You can save your place at the 2017 LinkedIn Challenge here!

The 2017 Challenge will be Bigger and Better than ever!
Over the last decade Sarah has helped more than 1800 professionals (and me!) get more from LinkedIn and this year, her 11th edition, will be bigger than better than ever!

What I love about this particular challenge is that besides all the valuable LinkedIn & Online Presence strategies you get, is that it’s a team effort.

Every year, Sarah gathers a world-wide group of leading LinkedIn experts to participate and share their best LinkedIn strategy. And this year, she’s expanded the field and included a Personal Branding, a Storytelling, a Livestreaming and a Online Image Expert.

Click the link below for the registration details & to save your spot NOW! Sarah offers an Early Bird Price until November 7th

2017 LinkedIn Challenge – Save your place here!

Did you know this about LinkedIn users?

  • They are NOT all job seekers! Most are fellow businesses looking to grow their business
  • They have a HIGHER average income than Facebook users
  • They are in work mode when browsing LinkedIn

This is why you should be using LinkedIn to get clients. Because they’re on there already. If you’re not active on LinkedIn, you’re handing a percentage of them over to someone else who is!

During the 10-day LinkedIN Challenge you will:

  • Learn why you absolutely need to use LinkedIn to get clients (how discover how!)
  • Find out that your LinkedIn Profile is boring – and how to improve it 😉
  • Grow your network significantly
  • Learn how to proactively identify, search for and connect with your ideal customers!
  • Learn how to be more visible on LinkedIn & get clients to contact you!

Plus much more!

I will definitely join Sarah’s challenge again this year. See you there!

2017 LinkedIn Challenge – Save your place here!

By | November 3rd, 2017|Other events, Professional development|0 Comments

Survey reveals how to master video conferencing

A recent global survey by Australia’s 1080 Group that asked close to 1,200 professionals key questions about how they use video conferencing, has given some surprising insights. Here are some of the highlights:

  • Productivity is the top reason for using Video Conferencing, with money saving coming second.
  • Value depends on your own communication or organisation needs, with Europeans valuing the ability to communicate more regularly with peers, while industries such as Financial Services value it as a ‘green’ alternative to physical travel.
  • Cultural issues are the biggest barrier to video conferencing usage, with an “Inability or unwillingness to use new technology” and “entrenchment of the current way we do things” taking the top two spots by a wide margin.
  • The need for good examples to learn from. A number of insights pointed to the experiential nature of meeting and collaborating virtually. Sadly, some people disparage the communication medium because they see others using it unsuccessfully. The main gripe was presenters that “have distracting mannerisms or gestures.”
  • It’s growing fast! Despite the issues respondents predicted that video conferencing will grow by 211% in 2012!
To read more about the lessons learned from the survey, follow the below link to download the resulting white Paper, which includes a useful checklist.

 

Melitta

By | October 19th, 2011|Other resources|0 Comments

Twitter Tools for Communications Professionals

Brian Solis, a prominent thought leader in all things social media, has created a list of the numerous tools and applications available to Twitter users. The list is regularly updated making it a useful resource for communicators and marketers wanting to develop an effective Twitter strategy.

Twitter Tools for Communications Professionals >

Melitta

By | May 1st, 2010|Other resources|0 Comments

Change communications and ownable truths

The key to effective internal communications that will support and drive positive change is a thorough understanding of your brand and your people. This demands that you uncover the ownable truths about your organisation – the genuine, inspiring and truly representative truths that define and unite your people and brand.

In a recently launched white paper, design, branding and communications consultancy Small Back Room, provide communication practitioners with the tools to do just this.

In this paper, Small Back Room explain how to uncover these ownable truths and used them to build or enhance a brand from the inside out, helping you to generate a platform for clear, direct and effective communications that will drive positive change.

The paper also looks at the relationships between brands, strategy, internal communications and change – and their impact on internal communications and includes a ‘change scenario assessment tool’ so that you can evaluate exactly where your organisation is in the change cycle and then plan your management of change from there.

Small Back Room has made the paper available for download by GCN members >

Melitta

By | September 26th, 2009|Other resources|0 Comments

Social Media for Internal Communicators – a practical guide

Internal communication agency, theblueballroom, has a released a social media white paper giving internal communicators a practical guide to social media tools. Called Collaboration in Action, the white paper is free to download, but you must register first.

Download the white paper >

Melitta

By | September 4th, 2009|Other resources|0 Comments

A definitive framework for internal communication

In 2008, Melcrum developed a framework for members of the Strategic Communication Research Forum, Melcrum’s global membership group for senior internal communication professionals. One year on, they have published an article looking back at the thinking behind the Framework’s creation and how it can enable Internal Communications to become a more value-adding function. Two Forum members who have been using the framework also offer their insights into how they have been using the tool and to what effect.

Read the full article >

Melitta

By | March 14th, 2009|Other resources|0 Comments