workshop – Geneva Communicators Network

Are you leaving money on the table because you’re not using LinkedIn to get new clients?

Ten years ago I followed a LinkedIN Challenge to understand how to get more from the platform.

I loved the challenge and after the ten days my profile views went from around 2 a month, to more than 20 a day!

Better still, in the month after the challenge, I attracted three new clients who over the course of the next 12 months brought me more than chf 50,000 in income (and they stayed clients for a lot longer than that too!).

So I’m delighted to announce that my friend Sarah Santacroce, an independent LinkedIn Specialist, will be running her annual LinkedIn Challenge again on 10th November, which will be bigger and better than ever – and until the 7th you can get a special Early Bird price!

You can save your place at the 2017 LinkedIn Challenge here!

The 2017 Challenge will be Bigger and Better than ever!
Over the last decade Sarah has helped more than 1800 professionals (and me!) get more from LinkedIn and this year, her 11th edition, will be bigger than better than ever!

What I love about this particular challenge is that besides all the valuable LinkedIn & Online Presence strategies you get, is that it’s a team effort.

Every year, Sarah gathers a world-wide group of leading LinkedIn experts to participate and share their best LinkedIn strategy. And this year, she’s expanded the field and included a Personal Branding, a Storytelling, a Livestreaming and a Online Image Expert.

Click the link below for the registration details & to save your spot NOW! Sarah offers an Early Bird Price until November 7th

2017 LinkedIn Challenge – Save your place here!

Did you know this about LinkedIn users?

They are NOT all job seekers! Most are fellow businesses looking to grow their business
They have a HIGHER average income than Facebook users
They are in work mode when browsing LinkedIn

This is why you should be using LinkedIn to get clients. Because they’re on there already. If you’re not active on LinkedIn, you’re handing a percentage of them over to someone else who is!

During the 10-day LinkedIN Challenge you will:

Learn why you absolutely need to use LinkedIn to get clients (how discover how!)
Find out that your LinkedIn Profile is boring – and how to improve it 😉
Grow your network significantly
Learn how to proactively identify, search for and connect with your ideal customers!
Learn how to be more visible on LinkedIn & get clients to contact you!

Plus much more!

I will definitely join Sarah’s challenge again this year. See you there!

2017 LinkedIn Challenge – Save your place here!

By GenevaCom| November 3rd, 2017|Other events, Professional development|0 Comments

Social Media Strategy Masterclass – Impact Hub

3 hour workshop & 1 hour follow-up consultation with your trainer, Kathleen Holmlund (sign up here!)

Need to create a social media strategy but don’t know where to start?
Every action you take on your social networks should be a part of an overall communications and marketing strategy for your business or organisation. It may sound daunting, but every post, like and comment you make should be aligned with your organisational values and goals. By taking the time to create and implement a social media strategy you will find that your social efforts and skills will start to blossom naturally.

What is a social media strategy?
Quite simply, it is a summary and action plan for everything you plan to do and hope to accomplish for your business or organisation using social networks. It follows three main stages:

An audit of your social media presence to establish your starting point
Goal setting for how you would like it to look in the future
Selecting the resources and tools you will need to reach those goals

What you will learn
During the workshop, I will take you through the whole process of creating a social media strategy. You will learn how to:

Conduct a social media audit
Create your social media goals & objectives
Create & improve your social profile
Get inspiration from industry leaders, peers, competitors, clients, etc
Create a content plan and editorial calendar
Experiment, track, reflect and adjust your plan

Who should attend?

SME business owners
Startups
Nonprofits & NGOs
Marketers & PR practitioners
Creative professionals
Anyone wishing to start their own business
Employees who have to manage social media channels

Pre-Course homework and post-course support

Before coming to the workshop, you will be invited to complete a set of tasks to get the most out of the training. Following the workshop, you will have a 1 hour one-on-one consultation either in person or over Skype. You can use this to review your progress, set some goals or get further clarity on specific areas of social media.

Your trainer & coach: Kathleen Holmlund

Kathleen has worked in the communications field across various corporate and nonprofit sectors for over 18 years. These include consumer electronics, automotive electronics, human rights, climate, business ethics, health and food. She has been developing and executing social media plans for over 10 years and loves being kept on her toes with this fast moving industry. She joined Impact Hub Geneva as a collaborator in Spring 2015, and has since focused her efforts on working with social entrepreneurs, startups and nonprofits who are purpose-driven in making a positive impact in our world. Check out her LinkedIn profile for more information.

Social Media Strategy Masterclass

By GenevaCom| June 14th, 2017|Other events, Professional development|0 Comments

Training workshop: Filming & Conducting Interviews

Presented by True Hero Films, a hands-on workshop to learn how to produce film portraits and testimonies on human rights and humanitarian issues.

By the end of the 1.5 day course you will be able to film and direct your own interviews.

28 March 14h00 to 17h00
& 29 March 09h00 to 17h00
@ CAGI, Route de Ferney 106, Genève 1202
Cost 350 chf

register online>>

By GenevaCom| March 20th, 2017|Other events|0 Comments

All you need to know when it comes to communication!

Follow the four Golden Rules for impactful communication.

By Melitta Campbell

Of all the slides in my communication skills workshops, there is one slide that is my absolute favourite.

It’s one that comes right at the start of the day and, even when training experienced professional communicators, I can almost see all the lightbulbs turning on above people’s heads when I share it.

It’s the slide where I share my four Golden Rules for effective and impactful communication. It features in all of my workshops, regardless of the theme, as I believe that if you get these four things right in your messages, presentations, brochures…any of your communications…then you are guaranteed to grab attention and hit the mark every time!

It took a while to whittle all of communication best practice down to just four essential ingredients – and arguably, there could be just one that encompasses all four – but after working in communications for more than 20 years, I know that these four elements are essential for success, everything else is merely a part of these ‘heavy hitters’.

Okay, I can hear you yelling at the screen “What are they already?!!!” so here they are, my four Golden Rules for Communication:

Be clear about your purpose

I’m shocked at how often people don’t think about this. But here’s the thing, if you don’t know what you’re talking about, then you can’t expect anyone else to!

Know your audience

If you don’t know who you are talking to, then how do you share something interesting with them? This is absolutely key, yet most people fail to think deeply enough about who they want to reach out to and what will attract them

Be clear and concise

A confused mind doesn’t buy or buy-into anything. Make sure you strip out everything that is not relevant to your audience and give your message the chance to shine.

Plan!

Bring all the above together in a clear, simple plan. It needs to be something that your entire team can understand, communicate and put into action. And this plan must include some feedback elements that track the success of your communications so you can continually improve and grow with your audience.

So that’s it, all you need to know to be effective and impactful in your communications, whatever media you are using.

If you’d like to know more about how to develop your communications around these four areas – along with gaining lots of additional information, tips, tools and insights – then don’t miss the full-day ‘Communicating with Impact’ workshop taking place at the Impact Hub in Geneva on 3 March delivered by myself and digital media expert, Kathleen Holmlund.

See more and register for the ‘Communicating with Impact’ workshop via the Geneva Impact Hub Website

By GenevaCom| February 24th, 2017|Guest posts|0 Comments

Communicate with Impact – Geneva Workshop for business owners

Good communication is crucial to the success of any business, we know that.

But for business owners and entrepreneurs who don’t already have strong communication skills, the cost of hiring an agency or freelancer to help plan and execute their literature, websites, social media, presentations, advertising etc. can be prohibiting.

With this in mind, our very own Melitta Campbell has teamed up with digital communications expert, Kathleen Holmlund, to create a one-day workshop that will give participants all the essential tools and knowledge they need to start producing impactful communications for themselves; thus cutting the cost of their communications, helping them achieve better results and faster, and giving them the confidence to communicate coherently and with impact across all channels – always!

The workshop will take place in Geneva at the Impact Hub on 3 March. You can get more information and register via the Geneva Impact Hub website.

** Early Bird discount available until 17 February **

By GenevaCom| February 16th, 2017|Other events|0 Comments

Workshop in Lausanne on Wednesday, 1 March: “Social media for small business”

Are you a consultant or a small business that needs some help attracting new customers? You’ve heard that promotion through social networks can be very effective, but you do not know where to start and how to choose the right platform for your business.

In this workshop, we will:

review the major social networks and the specifics of each
share with you examples of successful social network use by small companies like yours
give you some ideas for creating your social media growth strategy

Language: presentation will be in English with occasional French translation if required.

Date: Wednesday, 1 March 2017

Time: 19:00 – 21:00

Location: Conference room @Restaurant Le Milan, Boulevard de Grancy 54, Lausanne. The conference room has a separate entrance to the left of the main restaurant entrance. The place is a 2-min walk away from the train station.

Cost: The event costs CHF 20 per person covering administration fees, materials, and refreshments. Payments are done in advance via Paypal.

How to sign up: pay via PayPal in advance to secure your spot: https://www.paypal.me/ekatcommunication/20

This event will be hosted by GCN’s committee member Ekaterina Filippova (eKat Communication).
http://ekatcommunication.ch
https://www.facebook.com/ekatcommunication

By GenevaCom| February 14th, 2017|Other events|0 Comments

Visual language and graphic facilitation workshop, Geneva, 18–19 October

Perhaps of interest to communicators in the Geneva region, especially if you’re involved in group facilitation, coaching or training.

The workshop, offered by Sarah Clark of Clear Thinking – Clear Communication will explore the basics of visual language and how to use a mix of simple drawings, colour, words and metaphors to develop and share ideas, record presentations and meetings, and engage and energize groups.

Thinking that you can draw is absolutely not a prerequisite— if the techniques interest you and you’re prepared to experiment, please join. Engage both your right and your left brain and have fun!

Further information (pdf)>>

By GenevaCom| August 17th, 2016|Other events|0 Comments

Next GCN Workshop Day – Friday 29 April 2016

The Geneva Communicators Network is pleased to announce its next workshop day of 2016 to be held on Friday 29 April at Webster University Geneva.

Three one-day workshops will be run simultaneously including a networking lunch and coffee breaks where all participants can meet and discuss. The groups will be small – maximum 12-15 participants – to allow instructors to address specific needs.

Some testimonies from our past workshops:

I found the workshop useful, and quite fun as well. It was definitely worthwhile”

“This workshop gave me the opportunity to make a stop from my routine to evaluate my daily work activities and reflect on many things that I could somehow improve at work”

“The workshop provided me with a lot of tips and principles that I can easily use every day in my job and that will make my life easier! Thanks a lot”

Workshop day: Friday 29 April in Geneva – featuring all three workshops
(Please note: you can only attend one workshop in the day!):

Date: Friday 29 April 2016
Time: 09h30 – 16h30
Location: Webster University Geneva, Route de Collex 15, 1293 Bellevue-Geneva, Switzerland.
Cost: 480 CHF for GCN members, 600 CHF for non-members
(includes a buffet lunch and tea/coffee)
Register now >>

Workshop 1: Media relations
This is a practical and interactive course for communications and other professionals who want to hone their media relations, media writing and talking to the media skills. Given by a former BBC foreign correspondent, the course will give you a better understanding of how journalists think, how to generate media interest for your stories and how to give a great media interview.
More information >>

Register now >>

Workshop 2: Advanced social media
In the current, multi-channel communications environment, strategically managing social media is a must for every organization or corporation. And that goes far beyond tactical postings and interaction with individuals or groups, even if they belong to your defined target audiences. Indeed, social media must be embedded in the organizational strategy at multiple levels, ranging from communications and marketing to HR and operations. With this multi-purpose approach to social media, different aspects regarding engagement strategies, channel selection, tone of voice, management tools, evaluation and measurement have to be taken into consideration.
More information>>

Register now >>

Workshop 3: Writing for the web
Writing for the web is different. People who visit and use your website or Intranet have different needs and expectations to those who read your messages through other channels. In this workshop you will discover how to write great content that meets these needs and keeps your visitors coming back.
More information >>

Register now >>

We look forward to seeing you there.

By GenevaCom| March 23rd, 2016|GCN workshops|0 Comments

1 day workshops on media relations, online media strategies and web writing, 18 November 2014, Geneva

The Geneva Communicators Network is pleased to announce its next workshop day for communicators which will take place on Tuesday 18 November 2014. All GCN members receive a 22% discount on the entry price (email us for the discount code: genevacom@gmail.com).

Three one-day workshops will be run simultaneously including a networking lunch where all participants can meet and discuss. The groups will be small – between 8-10 participants – to allow instructors to address the specific needs of participants.

Workshop day : Tuesday 18 November 2014 at the Conference Centre (CICG) in Geneva – featuring three workshops (Note: you can only attend one workshop in the day!):

Cost: 450 CHF for GCN members, 580 CHF for non-members

(includes a buffet lunch and tea/coffee)

Location: Conference Centre Geneva (CICG), 17 rue Varembé, 1211 Geneva

Register now >>

Workshop 1:Media relations

This is a practical and interactive course for communications and other professionals who want to hone their media relations, media writing and talking to the media skills. Given by a former BBC foreign correspondent, the course will give you a better understanding of how journalists think, how to generate media interest for your stories and how to give a great media interview.

More information >>

Register now >>

Workshop 2: Online media strategies

This workshop is designed for marketers and communicators to help you understand the role of the different online marketing communication tactics and create effective digital marketing campaigns. During the seminar, we will describe the different digital media and explore how to optimize your digital strategy using the right digital tool; website, SEO, Paid Search, Affiliation, email. We will provide a toolbox for digital marketing and communications professionals (Paid media) to help you understand the key issues and success factors of digital marketing strategy.

More information >>

Register now >>

Workshop 3: Writing for the web

Writing for the web is different. People who visit and use your website or Intranet have different needs and expectations to those who read your messages through other channels. In this workshop you will discover how to write great content that meets these needs and keeps your visitors coming back.

More information >>

Register now >>

We would like to thank the International Electrotechnical Commission (IEC) for facilitating this location for us.

By GenevaCom| October 30th, 2014|GCN workshops|0 Comments

Be clear about your purpose

Know your audience

Be clear and concise

Plan!

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