As a part of Logitech’s EMEA Consumer Communications Team, this leader will drive communications in EMEA for our Music brand (UE) and our Sports brand (Jaybird), developing awareness and interest in our UE and Jaybird brands through PR, Influencers and Social Media. This role will also support the EMEA countries and the network of agencies in the implementation of the broader strategy and programs. This position reports to the EMEA Head of Consumer Communications, but will be working closely alongside and supporting marketing colleagues in the EMEA UE and Jaybird category teams.
Your Contribution:
- Guiding and advising on UE and Jaybird communications strategy and KPIs for EMEA in line with the global strategy set by the Global Communications team and in constant collaboration with the EMEA category teams.
- Coordinating product launches and momentum activities across EMEA with an increased emphasis on UE and Jaybird priority countries.
- Developing creative momentum activities, events and content with key EMEA countries and sharing best practices.
- Building strategic and effective influencer and ambassador programs to create a network of core influencers who amplify the voice of UE and Jaybird through their social communities..
- Driving Social Media strategy and execution for the UE and Jaybird brands across EMEA.
- Monitoring UE and Jaybird local social properties and working one to one with countries to optimize content and results.
- Monitoring EMEA Social Media market and proposing new opportunities for UE and Jaybird.
- Supporting the EMEA Communications team in ensuring excellence of execution of our Communications activities across EMEA.
- Supporting the EMEA Communications team on implementation of our cross-category Social Media strategy (content calendars, social media buying, social listening, social customer care…)
Key Qualifications:
- Affinity to Logitech’s values – we are at our best when we are open and ourselves, humble and hungry, and when we collaborate and challenge, decide and do.
- A team player at heart, who is able to adapt and work in teams across cultures and geographies and on multiple projects at the same time.
- A proven record in the implementation of successful communication campaigns.
- A true passion for music and sports, with past experience and connections within the Music and Sports industries.
- An in depth understanding of Social Media management and a good knowledge of Digital Marketing concepts with past experience managing social presence for lifestyle brands.
- Experience in developing and executing proactive and effective influencer and ambassadors engagement programs.
- A creative mind with excellent verbal and non-verbal communications skills.
- Tested ability to provide council and strategic direction to business leaders. A strategic partner that energizes teams and educates them on the most effective communications strategies for EMEA.
- Experience managing PR and Social Media agencies to drive measurable KPIs and results.
- Fluent in English. Knowledge of other European languages such as French and German will be a strong asset.
Experience and education:
- Minimum 4 years’ experience doing PR and Social media in-house or in agency.
- Degree in Business administration, Marketing or Communications.
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