communication – Page 3 – Geneva Communicators Network

Next lunchtime seminar – 23 January 2015 on the laws of online communication

HAPPY NEW YEAR!! We hope 2015 started off well for you and are to announce our first event for this year:

Lunchtime seminar – complying with the laws of online communication in 2015: is it possible and does it matter?

Date: Friday 23 January 2015
Time: 12h30 to 14h00
Location: The Swiss Press Club, Route de Ferney 106, La Pastorale, 1202 Geneva.
Fee: CHF 20.- per person includes drinks and snacks – payable at the door.

Online contracting, data protection and privacy, hacking, unfair marketing and targeted advertising, consumer laws and cookies, copyright infringement, social media: the online world is crowded with obscure, sometimes obsolete and complex regulations. Are such regulations efficient ? Is it even possible to do business online today without breaching the law ?

Michel Jaccard will speak about the difficult task of assessing and managing the legal risks associated with online activities, and share his substantial experience in supporting fast growing businesses and global brands navigate with the rules of law in an ever changing environment.

Places are limited due to the venue size, so please register early for the event.

Register here for the event>>

About the speaker: Michel Jaccard, founder and partner at id est avocats, a corporate and technology law firm, has been practicing as a lawyer in the field of online communications, intellectual property, unfair competition and data protection and security for more than fifteen years in Switzerland and in the United States. He founded his own boutique law firm three years ago to assist entrepreneurs, startups, global brands and leading SMEs better understand the legal landscape in advanced technologies and support the growth of innovative business models. He has taught corporate, IP and IT law at several Swiss universities for several years and regularly gives lectures in Switzerland and abroad in the field.

We look forward to seeing you there.

By GenevaCom| January 8th, 2015|GCN lunch events|0 Comments

1 day workshops on media relations, online media strategies and web writing, 18 November 2014, Geneva

The Geneva Communicators Network is pleased to announce its next workshop day for communicators which will take place on Tuesday 18 November 2014. All GCN members receive a 22% discount on the entry price (email us for the discount code: genevacom@gmail.com).

Three one-day workshops will be run simultaneously including a networking lunch where all participants can meet and discuss. The groups will be small – between 8-10 participants – to allow instructors to address the specific needs of participants.

Workshop day : Tuesday 18 November 2014 at the Conference Centre (CICG) in Geneva – featuring three workshops (Note: you can only attend one workshop in the day!):

Cost: 450 CHF for GCN members, 580 CHF for non-members

(includes a buffet lunch and tea/coffee)

Location: Conference Centre Geneva (CICG), 17 rue Varembé, 1211 Geneva

Workshop 1:Media relations

This is a practical and interactive course for communications and other professionals who want to hone their media relations, media writing and talking to the media skills. Given by a former BBC foreign correspondent, the course will give you a better understanding of how journalists think, how to generate media interest for your stories and how to give a great media interview.

More information >>

Workshop 2: Online media strategies

This workshop is designed for marketers and communicators to help you understand the role of the different online marketing communication tactics and create effective digital marketing campaigns. During the seminar, we will describe the different digital media and explore how to optimize your digital strategy using the right digital tool; website, SEO, Paid Search, Affiliation, email. We will provide a toolbox for digital marketing and communications professionals (Paid media) to help you understand the key issues and success factors of digital marketing strategy.

More information >>

Workshop 3: Writing for the web

Writing for the web is different. People who visit and use your website or Intranet have different needs and expectations to those who read your messages through other channels. In this workshop you will discover how to write great content that meets these needs and keeps your visitors coming back.

More information >>

We would like to thank the International Electrotechnical Commission (IEC) for facilitating this location for us.

By GenevaCom| October 30th, 2014|GCN workshops|0 Comments

Swiss search engine gains momentum

According to the magazine “Le News“, a swiss search engine, which was launched by Hulbee AG in June, has already attracted 400 000 users.

Swisscows.com – Switzerland’s answer to Google – is beginning to give the California search engine a run for its money. Responding to Google’s market hold, Swisscows presents itself as the first intelligent “answer engine” based on semantic information recognition coupled with intuitive search assistance.

The new search engine gives the user intelligent answers instead of just thousands of links. The new engine has a compelling advantage over US-based engines – Swisscows users leave no trace of themselves behind; their data are not recorded and hence not stored. Try it out at:www.swisscows.com

By GenevaCom| September 19th, 2014|Other resources|0 Comments

SCMA conference on “the rising social medias” – 14 May 2014 in Lausanne

The Swiss Community Managers Association (SCMA) is organising an event on May 14th about the potential of emerging social media platforms in an environment dominated by Facebook and Twitter. The conference will be held (in French) at the Maison de la Communication in Lausanne.

Speakers
Christian Radmilovitch (Paris), Digital Luxury Specialist, 1st French national to have monetised his Pinterest account and surpassed 1 million followers, will speak about how to increase visibility and sales on Pinterest.

Mathieu Fivaz, co-founder of Urturn will speak about this platform and the content generated by fans.

Programme
18h00 : Doors open
18h30 : Introduction by SCMA
18h35 : Presentation by Mathieu Fivaz (Urturn)
19h10 : Presentation by Christian Radmilovitch
20h00 : Apéritif

For more information and to register>>

By GenevaCom| May 8th, 2014|Other events|0 Comments

Workshops for communicators – 27 Sept. 2013

The Geneva Communicators Network is pleased to continue its series of workshops to help communicators in the Geneva region brush up on specific communications tasks, our next date for the workshops:

09h30-16h30, Friday 27 September 2013, Geneva
Cost: 450 CHF for GCN members, 580 CHF for non-members (includes a buffet lunch and tea/coffee)
Location: International University in Geneva ICC 20, Rte de Pré-Bois – 1215 Geneva 15, Switzerland

Three one-day workshops will be run simultaneously, with a networking lunch to allow participants to mingle briefly. Each session will include a combination of theory and practice to help communicators improve their specific skills. The groups will be small (maximum 15) to allow instructors to address each participants specific needs.

But don’t believe us, for our last workshops, 100% of participants said they would attend future workshops or recommend them to a colleague, according to our post-workshop survey. Still not convinced? Here are some quotes from past participants:

“I found the workshop useful, and quite fun as well. It was definitely worthwhile”

“This workshop gave me the opportunity to make a stop from my routine to evaluate my daily work activities and reflect on many things that I could somehow improve at work”

“The workshop provided me with a lot of tips and principles that I can easily use every day in my job and that will make my life easier! Thanks a lot”

“The workshop was extremely interactive and adapted to the participants’ needs. The case studies used addressed a broad variety of topics that helped correlate the information with our personal situation. I like also the balance of participants as they helped me meet peoples with different background and areas of focus and I found it highly mind opening.”

Next course day – Friday 27 September 2013

Workshop 1: Social media for communicators

This workshop focuses on the basics of social media. It is for those communications professionals who have hesitated about stepping into the digital world either due to lack of time or understanding or concerns about issues such as privacy and control. This workshop will aim to help communicators gain a better understanding of the basic concepts in social media, how to effectively manage and apply the different platforms in their environment. It is suitable for those who have not yet established a profile on any network or those who have dabbled in social networking but don’t feel comfortable with or in control of their digital footprint (both professionally and personally).

More information >>
Register now>>

Workshop 2: Creating video for communicators

This is a practical and interactive workshop for communications professionals who want to know when and how to best exploit the numerous and growing opportunities video offers in conveying your stories to your target audiences, while avoiding costly mistakes. If you’re using video now or in the future, this workshop will inform and train you in the core areas required to produce visually compelling video. This workshop integrates storytelling through images and technical know-how explaining all the production steps from the idea to the final video.

More information >>
Register now>>

Workshop 3: Web writing for communicators
Writing for the web is different. People who visit and use your website or Intranet have different needs and expectations to those who read your messages through other channels. In this workshop you will discover how to write great content that meets these needs and keeps your visitors coming back.

More information >>
Register now>>

By GenevaCom| July 31st, 2013|GCN workshops|0 Comments

The Sustainable Luxury Forum – Geneva, June 18-19

The Sustainable Luxury Forum, the pioneering platform in Sustainable Luxury Management, is organising it’s 3rd edition. “The meeting will provide an unrivalled platform for key decision makers from the Luxury industry, civil society, international organizations, think tanks and academic institutions to explore, debate and address current and emerging sustainability issues affecting the Luxury industry.”

Patricipants from: Chanel, Gucci, Burberry, Cartier, DeBeers, Care International, Richemont, Accenture Development Partnerships, Kepler Cheuvreux, Nespresso, Rosy Blue, Oak Foundation, Credit Suisse, Metalor, Columbia Business School, Kering (ex PPR), Ashoka, Amnesty International, Swiss State Secretariat for Economic Affairs- SECO, World Food Program, WISE – philanthropy advisors, UBS, Insead, Pamp, Swiss Better Gold Association, Sofies, Royal College of Art, IWC, Conser, Chopard, Montblanc, Global Compact Network, EPFL, Original Beans, Nexus Carbon for Development, Aquaverde, Womanity Foundation, Vieri Haute Joaillerie, Wharton Business School, Hochschule Luzern, The Global Journal, Act Responsible, Vacheron Constantin, EPFL-Ecal Lab, Academie du Luxe, HEC Lausanne, French Foreign Affairs, International Trade Center, Alliance for Responsible Mining, Sustainable Finance Geneva, Business School Lausanne, Montagne Alternative, Gold by Gold, Audemars Piguet, Piaget, UNESCO, Earthbeat foundation.

Sustainable Luxury Forum – Crowne Plaza, av. Louis Casaï 75-77, 1216 Geneva
600.- CHF Civil Society (NGO, Academic, NFP) – (including Cocktail & Dinner)
1’400.- CHF Participants (Standard) – from April 23, 2013 (including Cocktail & Dinner)
250.- CHF Dinner June 18, 2013 (including Cocktail & Dinner)

For further information>>

By GenevaCom| June 14th, 2013|Other events|0 Comments

The Marketing and Communication Loft conference, 10 June 2013 Geneva

The Marketing and Communication Loft is organising the 4th edition of the “How to create a great brand” conference on Monday 10 June at the Four Season’s Hotel at the Quai des Bergues in Geneva.

The conference aims grasp the trends and learnings in terms of integrated communication, digital excellence, brand management, creativity, innovative retailing, social media, storytelling, etc.

Ticket prices range from CHF 130.00 for conference only to CHF 220.00 for conference and networking cocktail.

Program

14:30 – Registration & Welcome.

15:00 – “Great Brands need Great Ideas – Integrated Communication in the Digital Age”, presented by Frank Bodin, Chairman and CEO of Havas Worldwide Switzerland.
“There will always be horses. Cars on the other hand are a temporary fashion which will disappear.” A quotation dated 1903. Media and marketing are today in a similar revolution. Which are the implications of Web 2.0 and social media on the integrated marketing communication? The presentation will highlight the importance of brand management and creativity.”

15:40 – “Digital excellence – learnings from leaders”, panel discussion with Hugues de la Chevasnerie – former President of Burberry Fragrances (2006-2013), and Frank Bodin – Chairman and CEO of Havas Worldwide Switzerland, and Tom Bowman – Vice President of Strategy & Operations at BBC Worldwide.

16:20 – “Storytelling in the Screen Age”, presented by Tom Bowman, Vice President of Strategy & Operations at BBC Worldwide.

17:00 – Coffee Gourmand & Networking (Terrace with lake view).

17:30 – “Innovative retailing: 7 ways to incorporate new technologies in luxury boutiques”, presented by Eugénie (Porot) Bron, Senior Retail Marketing Concept Manager at Swarovski.

18:10 – “How to avoid brand death – balancing base brand vs new initiative communication”, presented by Mick Ó’Conchúir, Global Marketing Manager for the mountain sports brand at Salomon.

19:00 – Dinner Cocktail & Networking (Terrace with lake view).

20:30 – Closing.

By GenevaCom| June 5th, 2013|Other events|0 Comments

The SwissMediaForum is an independent event committed to bringing together opinion leaders from media, business, politics and society. During this annual conference in Lucerne, discussions revolve around significant media and communications issues in an era where a digital revolution is fundamentally changing industries, and interfaces between media, organizations, politics and the public are being redefined. Presentations, speeches and open discussions will help participants gain unique insights. Founded in 2011, the SwissMediaForum is politically and commercially independent. It advocates an entrepreneurial, technology-friendly, ethical and forward-looking perspective.

Speakers include: Alan Rusbridger, Chief Editor, The Guardian; Josef Ackermann, Chairman of the Board of Directors, Zurich Insurance; Fabian Cancellara, Cyclist; Bruno Pfister, CEO Swiss Life; Markus Gross, IT Professor ETH; Christian Wulff, German Politician and Lawyer among many others.

For further information >>

By GenevaCom| February 26th, 2013|Other events|0 Comments

OrphanAidAfrica Charity Event – Wednesday 23 November 2011

Anyone interested in a charity event, OrphanAid Africa is holding its end of the year charity auction and dinner on Wednesday 23 November at 19h at the Restaurant Soupcon in the old town. The cost is CHF 65.00 which includes a 3 course dinner followed by a lively auction conducted by a professional auctioneer. Participants can win Airplane tickets, weekends abroad, massages as well as other items.

All money raised from the night will go directly to support OrphanAid Africa‘s projects on the ground in Ghana.

Time : 7:30 pm Date : Wednesday, 23 November 2011
Price: CHF65.-, of which CHF15.- is a direct donation to OA (drinks not included)
Venue : Soupcon restaurant, 8 place du Bourg de Four, 1204, Genève http://www.soupcon.ch

For further information or to reserve as spot contact suisse@oafrica.org

OrphanAidAfrica is a non-profit organization developing programs and projects to help vulnerable children and their families in Ghana, West Africa. The organization was originally founded as a local NGO in Ghana in 2002 and progressively grew internationally with registered branches in the United States where it is a 501 c3 non-profit, as well as France, Germany, Italy, Spain and Switzerland. The common goal of these branches is to rescue vulnerable children in need of care and to trace and reunify children with their families.

By GenevaCom| November 20th, 2011|Other events|0 Comments

Previous 1 2 3 4 5 Next

1 day workshops on media relations, online media strategies and web writing, 18 November 2014, Geneva

Swiss search engine gains momentum

Workshops for communicators – 27 Sept. 2013

The Sustainable Luxury Forum – Geneva, June 18-19

The Marketing and Communication Loft conference, 10 June 2013 Geneva

Swiss Media Forum in Lucerne on 22-23 May 2013

OrphanAidAfrica Charity Event – Wednesday 23 November 2011

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