social media – Page 2 – Geneva Communicators Network

Next lunchtime seminar – 23 January 2015 on the laws of online communication

HAPPY NEW YEAR!! We hope 2015 started off well for you and are to announce our first event for this year:

Lunchtime seminar – complying with the laws of online communication in 2015: is it possible and does it matter?

Date: Friday 23 January 2015
Time: 12h30 to 14h00
Location: The Swiss Press Club, Route de Ferney 106, La Pastorale, 1202 Geneva.
Fee: CHF 20.- per person includes drinks and snacks – payable at the door.

Online contracting, data protection and privacy, hacking, unfair marketing and targeted advertising, consumer laws and cookies, copyright infringement, social media: the online world is crowded with obscure, sometimes obsolete and complex regulations. Are such regulations efficient ? Is it even possible to do business online today without breaching the law ?

Michel Jaccard will speak about the difficult task of assessing and managing the legal risks associated with online activities, and share his substantial experience in supporting fast growing businesses and global brands navigate with the rules of law in an ever changing environment.

Places are limited due to the venue size, so please register early for the event.

Register here for the event>>

About the speaker: Michel Jaccard, founder and partner at id est avocats, a corporate and technology law firm, has been practicing as a lawyer in the field of online communications, intellectual property, unfair competition and data protection and security for more than fifteen years in Switzerland and in the United States. He founded his own boutique law firm three years ago to assist entrepreneurs, startups, global brands and leading SMEs better understand the legal landscape in advanced technologies and support the growth of innovative business models. He has taught corporate, IP and IT law at several Swiss universities for several years and regularly gives lectures in Switzerland and abroad in the field.

We look forward to seeing you there.

By GenevaCom| January 8th, 2015|GCN lunch events|0 Comments

Insights about Pinterest (in French) from a recent SCMA event

Questions about Pinterest? Find out all about how you can make the most of this platform from Christian Radmilovicth (Owner & Partner at Luxury E-ffiency) who spoke recently at the SCMA (Swiss Community Managers) conference in Lausanne. This video was produced by BREEW (IN FRENCH) and covered on Cominmag. Christian Radmilovicth (pinterest.com/radmilove) has over 1 million subscribers on Pinterest and is one of the first users to have earned money on the platform.

By GenevaCom| June 2nd, 2014|Other events|0 Comments

SCMA conference on “the rising social medias” – 14 May 2014 in Lausanne

The Swiss Community Managers Association (SCMA) is organising an event on May 14th about the potential of emerging social media platforms in an environment dominated by Facebook and Twitter. The conference will be held (in French) at the Maison de la Communication in Lausanne.

Speakers
Christian Radmilovitch (Paris), Digital Luxury Specialist, 1st French national to have monetised his Pinterest account and surpassed 1 million followers, will speak about how to increase visibility and sales on Pinterest.

Mathieu Fivaz, co-founder of Urturn will speak about this platform and the content generated by fans.

Programme
18h00 : Doors open
18h30 : Introduction by SCMA
18h35 : Presentation by Mathieu Fivaz (Urturn)
19h10 : Presentation by Christian Radmilovitch
20h00 : Apéritif

For more information and to register>>

By GenevaCom| May 8th, 2014|Other events|0 Comments

Social Media Conference in London – 23 September 2013

On 23 September, Simply Communicate is organising a one day conference from 0900 – 1730 in Borough, London. This event is considered to be the lead event for Social Media Week in London.

The “Simply SMILE” conference will provide insights into how organisations are using Social Media to make themselves more effective and collaborative. It will also provide an opportunity to network with other participants working in similar areas.

GCN members may benefit from a discounted ticket at £125 instead of £345. Please send us an email and we will provide the promotional code.

For more information: http://www.simply-smile2013.com/

To purchase tickets directly: https://simplysmile.eventbrite.co.uk

By GenevaCom| September 10th, 2013|Other events|0 Comments

The Internet Summit Geneva: 22 – 23 June 2012

BENEFITING FROM THE INTERNET ECONOMY

According to the Boston Consulting Group there will be 3 billion Internet users globally by 2016 which will be almost half the world’s population. What is reassuring is that we do not have to be Mark Zuckerberg to start making a living from this new economy. With that in mind, the first The Internet Summit Geneva will take place on June 22nd and 23rd at the Uptown Business Arts Centre, Geneva. Eight top internet marketers from the USA, Australia and USA will share their tips and secrets for making money online – using Twitter, E BAY, Lead generation, Google, Webinars, E books, Outsourcing and much more.

PROGRAM

Day 1 – Friday 22nd
08:00 – 08:45 – Event Registration
09:00 – 10:30 – Chris Bowser – How to make an income on Ebay
11:00 – 12:30 – Corinna X – How to make an income from Twitter
14:00 – 15:30 – Nik Halik – Cash flow Investment Strategies
16:00 – 17:30 – Brian Koz – Traffic harvesting through Google

Day 2 – Saturday 23rd
09:00 – 10:30 – Steven Essa – How to make an income with webinars
11:00 – 12:30 – Mark Anastasi – Four paths to financial freedom
14:00 – 15:30 – Saj P – The Internet Cash Machine
16:00 – 17:30 – Jeff Mills – Outsourcing secrets and mobile apps

For further information>>

By GenevaCom| June 14th, 2012|Other events|0 Comments

Professional Workshops 1 June 2012 wrap-up

Thanks to the 40+ communicators who participated in our first Professional Development Workshops last Friday 1 June.

Feedback was very positive on all three workshops: Social Media with GCN founder Patricia Goldschmid; Effective Writing with GCN committee member Melitta Campbell and Video for Communicators with Claire Doole and Victor Planas-Bielsa.

Thanks to Glenn O’neil for coordinating the logistics so efficiently.

We will announce more workshops for later in 2012!

By GenevaCom| June 4th, 2012|GCN workshops|0 Comments

Swiss Community Managers Association Event in Lausanne – 2 April 2012

The Swiss Community Managers Association is organising a meeting in Lausanne on social media, in French.

The meeting will be held on Monday 2 April at 18h at the Maison de la Communication, Avenue de Florimont 1, Lausanne.

For further details on the event and the programme (in French), check the Swiss Community Managers Association website

The price is CHF 30.- for non members and free for members.

By GenevaCom| March 25th, 2012|Other events|0 Comments

Consumer power – a heartwarming tale

Back in May 2011, three-and-a-half-year-old Lily Robinson wrote a letter to UK supermarket chain Sainsbury’s, asking why its Tiger Bread was called that when it actually looks much more like a Giraffe.

The supermarket took the time to write back to Lily with a very personal response to her request, prompting her mother to post both letters on her blog. Through the power of social networking, Lily’s story went viral – even reaching my Facebook feed last week. In response, to the feedback Sainsbury’s has received following this, the supermarket has today announced that it’s actually changing the name of its bread to giraffe!

This story not only shows the power of social networks, but also the difference that the human touch can make. If Chris King, the customer service advisor that wrote the note, had not taken a few extra minutes to put together such a thoughtful and personal message, then this story would never have happened. The fact that the mother posted it on her blog shows just how rare these small details are in today’s communications.

If you would like to read more about this story or see the original exchange that lead to this development, click here.

Melitta

By GenevaCom| January 31st, 2012|Other resources|0 Comments

Social Media Marketing by numbers

Inc.com, an online magazine bursting with ideas for small businesses and entrepreneurs, has recently published an interesting article looking at the pros and cons of six popular social media marketing strategies.

Topics covered include:

Hiring a celebrity Tweeter
Turning ‘Likes’ into Loots on Facebook
Translating YouTube videos into sales
Is it worth buying a Twitter following?
Rewarding customer referrals
Advertising on Foursquare

Each topic is covered through a case study followed by Expert tips, making it a useful summary and guide to those looking to start or progress their social media strategies.

Read the full story >

Melitta

By GenevaCom| November 21st, 2011|Other resources|0 Comments

How to generate Facebook activity

Facebook has released the results of a study it conducted looking into which types of posts draw the most most engagement—“likes,” comments and sharing. The company looked specifically at journalists’ pages and the activity they prompted from readers.

Some of the results are as you might expect, with posts that include questions or photographs attracting the most comments, but there were also some interesting results that can help other companies and bloggers to boost activity relating to their own posts.

For example, the study found that comments posted later in the week, between Thursday and Sunday, those including personal reflections and comments with four to five lines sparked the most interest and feedback from readers.

For more highlights from the study, visit www.facebook.com

Melitta

By GenevaCom| July 18th, 2011|Other resources|0 Comments

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