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2011 Geneva Forum on Social Change to explore Social Media
March 1, 2011 in Events | Tags: Geneva Events, social media | 2 comments
Social media is emerging as a powerful new tool for change. Through a series of expert panel discussions, hands-on social media workshops, films and documentaries, this year’s Geneva Forum on Social Change will explore the power of this rapidly evolving medium.
This free event is open to professionals, students and individuals, but you must register your attendance in advance.
Dates
Friday 1 April, 6pm – 9pm – keynote address, film and networking
Saturday 2 April 10am – 8pm - panel sessions, workshops, films and networking.
To register and for information on speakers, workshops and more visit www.gfsc.ch
For any other enquiries please contact Caroline Fisher: cfisher@iomba.ch
Communicators need to enjoy Social Media, new report says
February 9, 2011 in Articles | Tags: communication, internal communication, new media, research, social media | Leave a comment
Last year communicators across Europe, including GCN members, took part in a survey to discover how Social Media is affecting our daily work and the challenges and opportunities it presents.
1383 professionals from 30 countries participated in the survey, jointly conducted by the European Association of Communication Directors and the University of St. Gallen.
And now the results are in, here is a summary:
- Most communicators have some experience of working with Social Media as they are increasingly involved in tasks such as agenda setting, media monitoring or building stakeholder relationships.
- A quarter of practitioners are very versed and engaged in Social Media.
- While many practitioners find Social Media useful and relevant, it is often superiors who drive their use in the workplace.
- Levels of engagement in Social Media reflect levels of confidence communicators have in using these new applications and platforms. With those with little engagement being the most skeptical. Those actively involved tend to be more satisfied with their jobs.
- More than half of those surveyed showed signs that the pressure of adding Social Media to the communications mix is leading to overload and stress.
- Most organizations lack relevant crisis and contingency plans.
The survey report concluded that learning to enjoy Social Media is a good coping strategy for the added stress it can bring and, with many organizations still experimenting with new media, now is a good time to take the leap and actively engage in the Social Web.
If you would like to know more, download the full survey results:
EACD Social Media Survey 2011.
Melitta
Popularity does not equal influence, survey finds
November 29, 2010 in research, social media | Tags: research, social media | Leave a comment
To discover how popularity and influence correlate, the Social Computing Lab at Hewlett-Packard’s research arm analysed 2 million messages on Twitter.
While measuring popularity proved straightforward: it’s simply a case of looking at the numbers of people signed up to follow a specific person’s or organisation’s messages, determining influence was more tricky.
To measure influence, the researchers hypothesised that users of Twitter are the more influential the more they manage to get their followers to pass on messages. Surprisingly, the results showed that the correlation between popularity and influence is weaker than one might expect.
If you want to know who has the most influence in the digital world, you can
read the full article on the Economist Blog >
Melitta
“We’re going mobile” – the future for Intranets
November 25, 2010 in Articles | Tags: internal communication, Intranets, social media | Leave a comment
In a recent article, William Trout, director of internal communications at the U.S. bank BBVA Compass, raised some interesting questions about the future of the Corporate Intranet given the emergence of collaborative Web 2.0 technology and mobile ‘smartphone’ devices that enable the distribution of content remotely.
In the article, Trout suggests that to keep in touch with employees, organisations need to free the bulk of the Intranet from the desktop and work towards creating the exciting and engaging experience that corporate users deserve.
Melitta
Chief communicators unprepared to deal with social media threats, survey says
November 17, 2010 in Articles, research | Tags: corporate communication, new media, research, social media | Leave a comment
The third annual ‘Rising CCO’ survey has revealed that corporate and brand reputations face greater risk from online threats today than ever before.
The survey, conducted by global executive search firm Spencer Stuart and global public relations firm Weber Shandwick, revealed that while 34% of global chief corporate communications officers (CCOs) report that their companies experienced a social-media based reputation threat during the past 12 months, just as many (33%) say they are not prepared for managing these types of online reputational threats.
Interestingly, or perhaps consequntly, of the CCOs surveyed 54% cited new/social media experience among the most important qualifications for tomorrow’s communicators, showing that CCOs worldwide are preparing to meet the social and online media challenge.
In addition, the firms behind the survey expect social media/blogging to be the fastest-growing function in communications departments in the next 12 months, having already risen dramatically from 28% in 2008 to 41% in 2010.
Read more of the survey’s findings >
Melitta
