Social Media Creator & Coordinator- Volunteer position – ESCA CancerSupport

ESCA CancerSupport (ESCA CS) is a non-profit association of volunteers and paid professionals. Its vision is that no one faces cancer alone. Its mission is to provide emotional support, practical help, well-being activities and a welcoming community in English for anyone affected by cancer and their family members for free.

ESCA CS is looking for a creative mind to join our team in creating content and maintaining a strong online presence for the organization’s social media accounts. In addition to creating visually compelling content you will help with managing the accounts and implementing strategies, to increase brand awareness.

This will include creating click-worthy captions, trending hashtags and other methods of attracting and growing our audience. This involves being knowledgeable about the latest platforms, best practices and updates.

Responsibilities
• Create engaging content and image/videos across all accounts
• Monitor activity on the social media accounts
• Develop content schedule and explore optimal posting times
• Cultivate new trending hashtags, captions and other methods that attract en-gagement and discoverability
Knowledge and skills
• Strong communication skills in English, both verbal and written
• Experience with social media platforms; Instagram, Facebook, LinkedIn and third-party scheduling tools
• Professional, reliable, polite, punctual and flexible
• Enthusiastic and team spirited
• Knowledge of Canva. Other design tools are a bonus
• French is not required but is a plus
• Video editing skills desirable but not essential

Reporting to: Communications & Awareness Manager

Conditions
• This is an unpaid volunteer position
• Average weekly time commitment would be about 3-5 hours
• It would be desirable to have a regular commitment, but hours are flexible and work can be mostly done remotely

ESCA CancerSupport is engaged to offer:
• The opportunity to build your employable working skills for someone early in their career or looking to break into the field
• Experience in a small office setting, providing direct access to senior staff and an opportunity to undertake/learn about a wide variety of tasks
• A letter of reference

Applications
• Send your CV with a short email message explaining your interest for this position to communications@cancersupport.ch
• Deadline for applications: 5 November 2022.

 

By | October 18th, 2022|Careers|0 Comments

Social Media Strategy for Business

On the Driven Female Entrepreneurs Podcast recently,  I (Melitta) spoke with social media consultant and online marketing strategist, Jamie Palmer, about how businesses can succeed with their social media marketing.

 

When Jamie was a senior at college in 2003, and struggling to find work, she decided to start her own business and fill a gap in the market for website creation. When, in 2007, she saw the potential of social media to support businesses, she decided to start exploring the possibilities it presented for her clients and the future of her business. After getting her Masters degree in leadership and information technology, she built a social media agency and more recently has evolved this into a social media coaching practice to train and guide businesses in setting up and implementing a fitting social-media strategy for their business and goals.

 

Listen to this episode to discover what it takes to build your business through social media and what you need to consider when building a social media strategy that will connect with your audience and drives engagement and sales.

 

“Social media is evolving. People are looking for the personal touch.” Jamie Palmer

 

Episode available on all your favourite podcast platforms and here: www.melittacampbell.com/jamie-palmer

By | January 12th, 2021|Guest posts|0 Comments

Communications, social media and events officer – GANHRI Head Office, Geneva

The Global Alliance of National Human Rights Institutions (GANHRI) is a membership-based alliance of national human rights institutions (NHRIs) which works in close cooperation with the United Nations (UN). GANHRI unites, promotes and strengthens NHRIs to operate in line with the Paris Principles and provides leadership in the promotion and protection of human rights. GANHRI provides a framework for NHRIs to work together and cooperate at the international level through a wide range of activities, including annual meetings, international conferences, networks, training and capacity building activities. To learn more about GANHRI visit our website: www.ganhri.org

About the position
The Communication, social media and event officer will play an important role in the implementation of the GANHRI Communications Strategy. She/he will support the development of targeted communication. In particular the officer will support with the creation, research and promotion of content for the various communication channels (web, print, social media), help keep the website and socia media up to date and support the organisation, coordination and execution of workshops, seminars and public events.

Under the direct supervision of the Operations Manager and the Geneva Representative and with the guidance of the Senior Communications Adviser, the incumbent will undertake the following tasks, in line with the GANHRI Communications Strategy.

Tasks
External communications
• Maintain, feed and improve the GANHRI’s online presence (website, social media and newsletter/emailing);
• Manage and keep up to date social media channels (particularly Facebook and Twitter);
• Take the lead on content development (research, write and post communication pieces) for the website and social media, in coordination with the GANHRI Head Office team;
• Support with the copyediting and proofing of GANHRI’s publications;
• Support the development of videos, slide shows and any other communication material;
• Collect and document activities with pictures and other imageries;
• Work with the GANHRI Head office team to organise events such as institutional meetings, workshops, side-events, conferences, and support with related reporting;
• Support the dissemination of ongoing projects’ results in coordination with the Project Coordinator and with the rest of the team;
• Attend events (online and in person) and prepare relevant communication material and outreach;
• Other office and/or administrative related duties as required.

Internal communications
• Document and archive communication and knowledge outputs, including identify data, stories, photographs, infographics, and articles for communications materials;
• Draft or edit, finalize and ensure publication and dissemination of written materials and content for various communication media;
• Manage the organisation’s photo and video library as well as of the institutional memory to ensure that information and materials are stored on shared drives and any other documents management system and are easy to access;
• Provide support to the team at the GANHRI Head Office in maintaining effective communications with members, partner organizations, and stakeholders, including timely response to requests for information, as appropriate;
• Support organization of staff meetings and other (online) events (webinars, teleconferences, etc), as required;
• Support staff in designing and formatting communication and knowledge papers/documents;
• Coordinate and oversee the translation of communication materials and the work of UN online volunteers;
• Ensure the compliance of messages, publications, videos, communications with GANHRI’s branding and strategy;
• Support with the managing and popularization of the GANHRI Knowledge Management Platform, in collaboration with the thematic staff;
• Work with providers and partners to support the functioning of the knowledge management platform;
• Support NHRIs in the use of the communities of practice, including by supporting any training activities;
• Carry out additional responsibilities as may be assigned from time to time by supervisor.

Training and experience required
• Mater’s degree in communications or equivalent relevant professional experience
• At least 3-year experience as communications officer
• Experience with online tools (Word Press, Social media, knowledge management platforms)
• Experience with content management systems (CMS)
• Experience with web or graphic design, video and photo editing- a plus.
Profile and skills sought
• Fluency in written and spoken English (native level)
• Proficiency in French, Spanish and/or Arabic a plus
• Excellent writing and editing skills
• Well organized and diligent
• Good team player
• Able to work independently and autonomously when required
• Excellent computer skills
• Motivated to learn and to develop new skills

Duration of appointment: 12 months with possibility of renewal
Employment type: full-time
Direct supervision: GANHRI Operations Manager and Geneva Representative

How to Apply: Send cover letter, CV, a short writing sample and contact information for references.

Deadline for applications: 25 September 2020. Please send the required material by email with the name of the position in the subject to: recruitment@ganhri.org

 

To see the full ad, please visit the GANHRI careers page here>>

By | September 9th, 2020|Careers|0 Comments

Personal Brand Summit – Get your FREE pass

Go behind the scenes and learn how to build your own profitable personal brand with this online summit featuring more than 39 of the world’s leading online marketing experts – including our own Melitta Campbell.
For a limited time, tickets for the event starting 13 May are free.
Click here to get your free ticket AND a free Personal Branding Playbook, with instant tips to help you already uplevel your business.
By | May 6th, 2019|Other events|0 Comments

Next lunchtime seminar – Friday 5 April 2019

The Geneva Communicators Network is pleased to announce our next lunchtime seminar for 2019:

Personal brand and reputation management: security strategies to keep your identity safe – Friday 5 April 2019
 
The digital transformation has had a profound impact on organisations and individuals. It has created new opportunities for communications but also requires new skills to understand and manage the dangers and risks. Digital threats including cyber-attacks, ransomware and “hacktivist” movements are increasingly prevalent in our society. Through social media these threats can spread quickly and impact not only our working environment but also our personal reputation. In addition, fake news, bots and influence buying, have facilitated the spread of misinformation and the means to manipulate both our personal brand and the reputation management of organisations.
How do we protect ourselves from these threats? Stephane Koch, expert in internet security, cybercrime, and digital strategies, will explain some of the most important threats that we face today and how to manage information and reputation in light of these dangers.
Date: Friday 5 April 2019
Time: 12h30 to 14h00
Location: The Swiss Press Club, Route de Ferney 106, La Pastorale, 1202 Geneva.
Fee: CHF 30.- per person includes drinks and snacks
Please register online >>

About the speaker: 
Stephane Koch has a Masters of Advanced Studies (MAS) in Economic Crime Investigations, and a degree of Specialist in Public Relations (ISRP). Specializing in online reputation, Crisis, Social Media, and information security. Stephane is also a trainer and lecturer both in the public and private sector, also working with a number of schools and universities. In recent years, in collaboration with Reporters Without Borders, he has conducted information security workshops for journalists at the Medill School of Journalism, the National Press Club and Columbia University Graduate School of Journalism, CUNY Graduate School of Journalism, New York University’s Arthur L. Carter Journalism Institute.
By | March 14th, 2019|GCN lunch events|0 Comments

Are you leaving money on the table because you’re not using LinkedIn to get new clients?

Ten years ago I followed a LinkedIN Challenge to understand how to get more from the platform.

I loved the challenge and after the ten days my profile views went from around 2 a month, to more than 20 a day!

Better still, in the month after the challenge, I attracted three new clients who over the course of the next 12 months brought me more than chf 50,000 in income (and they stayed clients for a lot longer than that too!).

So I’m delighted to announce that my friend Sarah Santacroce, an independent LinkedIn Specialist, will be running her annual LinkedIn Challenge again on 10th November, which will be bigger and better than ever – and until the 7th you can get a special Early Bird price!

You can save your place at the 2017 LinkedIn Challenge here!

The 2017 Challenge will be Bigger and Better than ever!
Over the last decade Sarah has helped more than 1800 professionals (and me!) get more from LinkedIn and this year, her 11th edition, will be bigger than better than ever!

What I love about this particular challenge is that besides all the valuable LinkedIn & Online Presence strategies you get, is that it’s a team effort.

Every year, Sarah gathers a world-wide group of leading LinkedIn experts to participate and share their best LinkedIn strategy. And this year, she’s expanded the field and included a Personal Branding, a Storytelling, a Livestreaming and a Online Image Expert.

Click the link below for the registration details & to save your spot NOW! Sarah offers an Early Bird Price until November 7th

2017 LinkedIn Challenge – Save your place here!

Did you know this about LinkedIn users?

  • They are NOT all job seekers! Most are fellow businesses looking to grow their business
  • They have a HIGHER average income than Facebook users
  • They are in work mode when browsing LinkedIn

This is why you should be using LinkedIn to get clients. Because they’re on there already. If you’re not active on LinkedIn, you’re handing a percentage of them over to someone else who is!

During the 10-day LinkedIN Challenge you will:

  • Learn why you absolutely need to use LinkedIn to get clients (how discover how!)
  • Find out that your LinkedIn Profile is boring – and how to improve it 😉
  • Grow your network significantly
  • Learn how to proactively identify, search for and connect with your ideal customers!
  • Learn how to be more visible on LinkedIn & get clients to contact you!

Plus much more!

I will definitely join Sarah’s challenge again this year. See you there!

2017 LinkedIn Challenge – Save your place here!

By | November 3rd, 2017|Other events, Professional development|0 Comments

Social Media Strategy Masterclass – Impact Hub

 

3 hour workshop & 1 hour follow-up consultation with your trainer, Kathleen Holmlund (sign up here!)

Need to create a social media strategy but don’t know where to start?
Every action you take on your social networks should be a part of an overall communications and marketing strategy for your business or organisation. It may sound daunting, but every post, like and comment you make should be aligned with your organisational values and goals. By taking the time to create and implement a social media strategy you will find that your social efforts and skills will start to blossom naturally.

What is a social media strategy?
Quite simply, it is a summary and action plan for everything you plan to do and hope to accomplish for your business or organisation using social networks. It follows three main stages:

  1. An audit of your social media presence to establish your starting point
  2. Goal setting for how you would like it to look in the future
  3. Selecting the resources and tools you will need to reach those goals

What you will learn
During the workshop, I will take you through the whole process of creating a social media strategy. You will learn how to:

  • Conduct a social media audit
  • Create your social media goals & objectives
  • Create & improve your social profile
  • Get inspiration from industry leaders, peers, competitors, clients, etc
  • Create a content plan and editorial calendar
  • Experiment, track, reflect and adjust your plan

Who should attend?

  • SME business owners
  • Startups
  • Nonprofits & NGOs
  • Marketers & PR practitioners
  • Creative professionals
  • Anyone wishing to start their own business
  • Employees who have to manage social media channels

Pre-Course homework and post-course support

Before coming to the workshop, you will be invited to complete a set of tasks to get the most out of the training. Following the workshop, you will have a 1 hour one-on-one consultation either in person or over Skype. You can use this to review your progress, set some goals or get further clarity on specific areas of social media.

Your trainer & coach: Kathleen Holmlund

Kathleen has worked in the communications field across various corporate and nonprofit sectors for over 18 years. These include consumer electronics, automotive electronics, human rights, climate, business ethics, health and food. She has been developing and executing social media plans for over 10 years and loves being kept on her toes with this fast moving industry. She joined Impact Hub Geneva as a collaborator in Spring 2015, and has since focused her efforts on working with social entrepreneurs, startups and nonprofits who are purpose-driven in making a positive impact in our world. Check out her LinkedIn profile for more information.

Social Media Strategy Masterclass

By | June 14th, 2017|Other events, Professional development|0 Comments

Workshop in Lausanne on Wednesday, 1 March: “Social media for small business”

Are you a consultant or a small business that needs some help attracting new customers? You’ve heard that promotion through social networks can be very effective, but you do not know where to start and how to choose the right platform for your business.

In this workshop, we will:

  • review the major social networks and the specifics of each
  • share with you examples of successful social network use by small companies like yours
  • give you some ideas for creating your social media growth strategy

Language: presentation will be in English with occasional French translation if required.

Date: Wednesday, 1 March 2017

Time: 19:00 – 21:00

Location: Conference room @Restaurant Le Milan, Boulevard de Grancy 54, Lausanne. The conference room has a separate entrance to the left of the main restaurant entrance. The place is a 2-min walk away from the train station.

Cost: The event costs CHF 20 per person covering administration fees, materials, and refreshments. Payments are done in advance via Paypal.

How to sign up: pay via PayPal in advance to secure your spot: https://www.paypal.me/ekatcommunication/20

This event will be hosted by GCN’s committee member Ekaterina Filippova (eKat Communication).
http://ekatcommunication.ch
https://www.facebook.com/ekatcommunication

By | February 14th, 2017|Other events|0 Comments

Next GCN Workshop Day – Friday 29 April 2016

The Geneva Communicators Network is pleased to announce its next workshop day of 2016 to be held on Friday 29 April at Webster University Geneva.

Three one-day workshops will be run simultaneously including a networking lunch and coffee breaks where all participants can meet and discuss. The groups will be small – maximum 12-15 participants – to allow instructors to address specific needs.

Some testimonies from our past workshops:

PCG_GCN Workshop_0025I found the workshop useful, and quite fun as well. It was definitely worthwhile”     

“This workshop gave me the opportunity to make a stop from my routine to evaluate my daily work activities and reflect on many things that I could somehow improve at work”

 “The workshop provided me with a lot of tips and principles that I can easily use every day in my job and that will make my life easier! Thanks a lot”

Workshop day: Friday 29 April in Geneva – featuring all three workshops
(Please note: you can only attend one workshop in the day!):

IMG_4980Date: Friday 29 April 2016
Time: 09h30 – 16h30
Location: Webster University Geneva, Route de Collex 15, 1293 Bellevue-Geneva, Switzerland.
Cost: 480 CHF for GCN members, 600 CHF for non-members
(includes a buffet lunch and tea/coffee)
Register now >>

 

 

Workshop 1: Media relations
This is a practical and interactive course for communications and other professionals who want to hone their media relations, media writing and talking to the media skills. Given by a former BBC foreign correspondent, the course will give you a better understanding of how journalists think, how to generate media interest for your stories and how to give a great media interview.
More information >>

Register now >>

Workshop 2:  Advanced social media
In the current, multi-channel communications environment, strategically managing social media is a must for every organization or corporation. And that goes far beyond tactical postings and interaction with individuals or groups, even if they belong to your defined target audiences. Indeed, social media must be embedded in the organizational strategy at multiple levels, ranging from communications and marketing to HR and operations. With this multi-purpose approach to social media, different aspects regarding engagement strategies, channel selection, tone of voice, management tools, evaluation and measurement have to be taken into consideration.
More information>> 

Register now >>

Workshop 3: Writing for the web
Writing for the web is different. People who visit and use your website or Intranet have different needs and expectations to those who read your messages through other channels. In this workshop you will discover how to write great content that meets these needs and keeps your visitors coming back.
More information >>

Register now >>

We look forward to seeing you there.

 

By | March 23rd, 2016|GCN workshops|0 Comments

GCN Workshop Day – Friday 6 March 2015 (4 workshops)

We are pleased to announce our first workshop day of 2015.  Four one-day workshops will be run simultaneously including a networking lunch and coffee breaks where all participants can meet and discuss. The groups will be small – maximum 10-12 participants – to allow instructors to address specific needs.

Workshop day – Friday 6 March 2015 in Geneva – featuring all four workshops
(Note: you can only attend one workshop in the day!):

Cost: 480 CHF for GCN members, 600 CHF for non-members
(includes a buffet lunch and tea/coffee)
Date: Friday 6 March 2015
Time: 09h30 – 16h30
Location: Centre International de Conferences Geneve (CICG),17 rue de Varembé, 1211 Geneva

Workshop 1: Engaging with your audiences (Daniel Lutz)
Communicating is no longer about simply sending out a press release or publishing a notice on your website. No matter how important your message is, or even how big your budget is, it’s no longer about how well you broadcast what you have to say – it’s about creating engagement. And that’s a whole different animal altogether. Whether you are corporate or humanitarian, government or private individual, in this dynamic and rapidly changing world, the only thing that really counts is how well you can get people to engage. This workshop will show you how.
More information >> 
Workshop 2:  Advanced social media (Lukasz M. Bochenek)
In the current, multi-channel communications environment, strategically managing social media is a must for every organization or corporation. And that goes far beyond tactical postings and interaction with individuals or groups, even if they belong to your defined target audiences. Indeed, social media must be embedded in the organizational strategy at multiple levels, ranging from communications and marketing to HR and operations. With this multi-purpose approach to social media, different aspects regarding engagement strategies, channel selection, tone of voice, management tools, evaluation and measurement have to be taken into consideration.
 More information>>
 
Workshop 3: Writing for the web (Melitta Campbell)
Writing for the web is different. People who visit and use your website or Intranet have different needs and expectations to those who read your messages through other channels. In this workshop you will discover how to write great content that meets these needs and keeps your visitors coming back.
More information >>

Workshop 4: Protecting your digital identity (Stephane Koch)
What is the meaning behind a digital Identity? Is it just a concept to define a virtual world, or much more than that? Digital Identity is a part of our real identity, which can impact – positively or negatively – on our personal or professional life. Today, we are all our own brand (personal branding). Everything we do on the Web and on Social Media, and the way we succeed to manage digitalized information, are part of what we are and how people can see us… If not well managed, all of this can have an impact on every aspect of our lives.
More information >>

100% of participants from our last workshops said they would attend again, according to our post-workshop survey:
“I found the workshop useful, and quite fun as well. It was definitely worthwhile”     
“This workshop gave me the opportunity to make a stop from my routine to evaluate my daily work activities and reflect on many things that I could somehow improve at work”
 “The workshop provided me with a lot of tips and principles that I can easily use every day in my job and that will make my life easier! Thanks a lot”

We would like to thank the International Electrotechnical Commission (IEC) for facilitating the venue location for us.

By | January 29th, 2015|GCN workshops|0 Comments