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Consumer power – a heartwarming tale
January 31, 2012 in News | Tags: social media | Leave a comment
Back in May 2011, three-and-a-half-year-old Lily Robinson wrote a letter to UK supermarket chain Sainsbury’s, asking why its Tiger Bread was called that when it actually looks much more like a Giraffe.
The supermarket took the time to write back to Lily with a very personal response to her request, prompting her mother to post both letters on her blog. Through the power of social networking, Lily’s story went viral – even reaching my Facebook feed last week. In response, to the feedback Sainsbury’s has received following this, the supermarket has today announced that it’s actually changing the name of its bread to giraffe!
This story not only shows the power of social networks, but also the difference that the human touch can make. If Chris King, the customer service advisor that wrote the note, had not taken a few extra minutes to put together such a thoughtful and personal message, then this story would never have happened. The fact that the mother posted it on her blog shows just how rare these small details are in today’s communications.
If you would like to read more about this story or see the original exchange that lead to this development, click here.
Melitta
Social Media Marketing by numbers
November 21, 2011 in Articles, social media | Tags: marketing, new media, online communications, social media | Leave a comment
Inc.com, an online magazine bursting with ideas for small businesses and entrepreneurs, has recently published an interesting article looking at the pros and cons of six popular social media marketing strategies.
Topics covered include:
- Hiring a celebrity Tweeter
- Turning ‘Likes’ into Loots on Facebook
- Translating YouTube videos into sales
- Is it worth buying a Twitter following?
- Rewarding customer referrals
- Advertising on Foursquare
Each topic is covered through a case study followed by Expert tips, making it a useful summary and guide to those looking to start or progress their social media strategies.
Melitta
How to generate Facebook activity
July 18, 2011 in research, Uncategorized | Tags: research, social media | Leave a comment
Facebook has released the results of a study it conducted looking into which types of posts draw the most most engagement—“likes,” comments and sharing. The company looked specifically at journalists’ pages and the activity they prompted from readers.
Some of the results are as you might expect, with posts that include questions or photographs attracting the most comments, but there were also some interesting results that can help other companies and bloggers to boost activity relating to their own posts.
For example, the study found that comments posted later in the week, between Thursday and Sunday, those including personal reflections and comments with four to five lines sparked the most interest and feedback from readers.
For more highlights from the study, visit www.facebook.com
Melitta
Twitter turns five
March 25, 2011 in Articles | Tags: social media | Leave a comment
This week, the enormously popular microblogging site, Twitter, celebrated its fifth birthday prompting many publications and websites to look back at the rise of the social networking tool.
With roughly 200 million users, Twitter has become what many regard as a ‘powerful tool for democracy’ offering insights into the minds of people around the world – from business leaders to celebrities to plain ordinary folk.
Perhaps the greatest impact Twitter has had is its ability to change the way we communicate – news is spread much faster and, in several cases, the site has helped to replace mainstream media as the primary source of information for people (particularly when it comes to crisis situations).
CNN had a particularly interesting article looking at five key ways Twitter has changed the way we communicate, which it sees as:
1. Making a fast flow of information faster
2. Allowing celebrities to communicate with their public directly
3. Creating new ‘thought leaders’ from all walks of life
4. Enabling ‘event’ participant to discuss it together in real time
5. (Over)simplifing the conversation
For more, you can read the full article online >
Melitta
2011 Geneva Forum on Social Change to explore Social Media
March 1, 2011 in Events | Tags: Geneva Events, social media | 1 comment
Social media is emerging as a powerful new tool for change. Through a series of expert panel discussions, hands-on social media workshops, films and documentaries, this year’s Geneva Forum on Social Change will explore the power of this rapidly evolving medium.
This free event is open to professionals, students and individuals, but you must register your attendance in advance.
Dates
Friday 1 April, 6pm – 9pm – keynote address, film and networking
Saturday 2 April 10am – 8pm - panel sessions, workshops, films and networking.
To register and for information on speakers, workshops and more visit www.gfsc.ch
For any other enquiries please contact Caroline Fisher: cfisher@iomba.ch
