There has been an overwhelming response for the Lac Leman Communicators Forum of May 6 – it is now sold out. If you do still want to go, there is a possiblity to be put on a waiting list, just email: juoni@usi.ch.
As co-organisers, we are pleased to present to you the Lac Leman Communications Forum 2010:
Theme: Navigating the Social Media Jungle: Strategies for Corporate Communications
Date and time: Thursday, May 6, 2010 10:00 – 18:00 hrs
Location: The Olympic Museum, Lausanne, Switzerland
Cost: CHF 450/EUR 300 (The conference fee covers all breaks, lunch, the closing apero as well as a certificate of attendance from the Universita della Svizzera italiana)
The Lac Leman Communications Forum will provide an up-to-the-minute review of the Web 2.0 landscape and analyzes the increasingly central role that corporate communications plays in virtually every organizational function. Forum participants will gain insights into how to deploy proven strategies for using new and emerging digital platforms.
Speakers:
Paul Argenti, Professor of Corporate Communication, Tuck School of Business at Dartmouth, USA.
Andreina Mandelli, PHD, SDA Bocconi School of Management, Italy, and Universita della Svizzera italiana, Switzerland. Andreina Mandelli is Professor of Communication and Marketing at SDA Bocconi School of Management in Italy.
Adrian Monck, Managing Director, Head of Communications and Media, World Economic Forum.
Bertil Cottier, Professor and Dean, Faculty of Communication Sciences, Universita della Svizzera italiana, Switzerland.
For those who are interested in social media, there is an interesting conference in Paris on 22-23 March 2010. Marketing 2.0 (M2C) will bring together experts and specialists to discuss the future of marketing, (social) media, and advertising, as well as new technology.
The main goal of the M2C is to exchange ideas and learn how to handle the dramatic changes in media, marketing, and consumer behavior in your day-to-day business using the latest knowledge, best practice, and trends. We try to gain insights from the bigger picture instead of focusing on only one discipline, such as technology, marketing, or media. Furthermore, we recognize that all areas are becoming ever more connected and also recognize the need for better understanding across all departments today.
If you click on the icon on the Comminsight blog and add the code: PGM2C2 you can benefit from a slight discount.
See you in Paris!
Many thanks to the 40+ participants who attended the GCN lunch event today on Crisis Communication in the Social Media Age. We would like to thank the speakers, Tony Murdoch and Raj Rana for their valuable contribution. If you would like further information or a copy of the slides, you can contact them directly on www.theworstcase.com .
Many thanks also to Andy Andrea, Director of Communications at the HD Centre, for giving us the opportunity to use such a great venue and the International University in Geneva for their sponsorship.
We have posted a few photos of the event on the left hand column of this page. You may also view them on our Flickr page.
As mentioned, our next event will be another networking apero early December to celebrate our one year anniversary as the Geneva Communicators Network.
We look forward to seeing you again soon.
Patricia, Melitta, Glenn, and Vincent
A real-life lesson that ‘honesty is the best policy’. Traditionally, when things went wrong for Corporations, there were two options facing their PR team: come clean or to try and bury the story. But as the recent Trafigura fiasco has proven, in today’s world it only takes one tweet to cause Corproations a very big and expensive headache.
Read an interesting article in the Guardian about this topic >
Melitta
Internal communication agency, theblueballroom, has a released a social media white paper giving internal communicators a practical guide to social media tools. Called Collaboration in Action, the white paper is free to download, but you must register first.
Melitta
During 2009, Twitter surpassed blogging as the social media platform of choice – at least among the Fortune 100.
A recent analysis compiled by Burson-Marsteller and Proof Digital Media found that the largest 100 companies, in the terms of revenue as compiled by Fortune Magazine’s annual Fortune 500, were active on three key social media: Twitter, Facebook and Blog.
According to the study, 54% of the Fortune 100 use Twitter to reach out directly to stakeholders,while 32% use blogs and 29% actively use a Facebook Fan Page to engage. Despite the perception that Twitter is the newest kid on the block among the three platforms, 76% of Fortune 100 companies that were using just one social media channel were using Twitter over the other two channels.
The study also revealed that that Twitter is most often used for news and announcements (94%), customer service (67%), promotions and deals (57%), and job postings (11%). By contrast, Facebook fan pages are more consumer focused, with promotions, product information, and philanthropy and community service announcements. And content on corporate blogs, the study found, falls into categories of current projects, external initiatives, and community involvement.
More about the surveys results >
Melitta
Social Media is a fast evolving area of communications and most organisations are starting to develop and issue guidelines for staff regarding use of Corporate blogs and networks, as well as restrictions on the use of social media outside of the office to prevent any company secrets being leaked or colleagues being maligned.
If you are planning to develop such policies, then help is at hand as the CIPR has released Social Media Guidelines to help advice the communications community on how social media should be handled.
Read the CIPR Social Media Guidelines >
Melitta
Brian Solis, author of PR 2.0 and Deirdre Breakenridge have published a book titled: “Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR.”
PR, as we know it, is a dying practice having evolved away from the public and instead concentrating its energy on broadcasting disconnected messages to “media and analysts.”
What we’ve learned and what we know are quickly fading into irrelevance and obscurity. Reporters and analysts are now sharing the stage with a new generation of influencers. In addition to a still relevant process of media relations, we now need to expand our scope of participation and outreach by also identifying, understanding, and engaging the everyday people who have plugged-in to a powerful and democratized online platform for creating and distributing information, insight, and opinions – effectively gaining authority in the process.
The very people we had always wished to reach through traditional channels are now the very people we need to convince and inspire directly in order to remain part of industry-defining and market making conversations. This is a new era of influence and in order to participate, we have to rewire our DNA to stop marketing “at” audiences in order to genuinely and intelligently humanize our story to connect with real people and the online communities they inhabit.
Putting the Public Back in Public Relations is a critical and mandatory process to shine in today’s social economy. It will help businesses forge meaningful relationships with those who will bridge specific benefits to distinct groups of consumers in order to cultivate a loyal, vocal, and hyper-connected community of customers and influencers.
Another look at our current ‘Hot Topic’ this time in an interesting piece by Mary Cullen. She believes that the open nature of Social Media will encourage people to improve the quality of their communications and be more authentic in the way they interact with their audience, which will, in turn, have a positive impact on the quality of social media in general. Read the full article >
Melitta