Ten years ago I followed a LinkedIN Challenge to understand how to get more from the platform.
I loved the challenge and after the ten days my profile views went from around 2 a month, to more than 20 a day!
Better still, in the month after the challenge, I attracted three new clients who over the course of the next 12 months brought me more than chf 50,000 in income (and they stayed clients for a lot longer than that too!).
So I’m delighted to announce that my friend Sarah Santacroce, an independent LinkedIn Specialist, will be running her annual LinkedIn Challenge again on 10th November, which will be bigger and better than ever – and until the 7th you can get a special Early Bird price!
You can save your place at the 2017 LinkedIn Challenge here!
The 2017 Challenge will be Bigger and Better than ever!
Over the last decade Sarah has helped more than 1800 professionals (and me!) get more from LinkedIn and this year, her 11th edition, will be bigger than better than ever!
What I love about this particular challenge is that besides all the valuable LinkedIn & Online Presence strategies you get, is that it’s a team effort.
Every year, Sarah gathers a world-wide group of leading LinkedIn experts to participate and share their best LinkedIn strategy. And this year, she’s expanded the field and included a Personal Branding, a Storytelling, a Livestreaming and a Online Image Expert.
Click the link below for the registration details & to save your spot NOW! Sarah offers an Early Bird Price until November 7th
2017 LinkedIn Challenge – Save your place here!
Did you know this about LinkedIn users?
This is why you should be using LinkedIn to get clients. Because they’re on there already. If you’re not active on LinkedIn, you’re handing a percentage of them over to someone else who is!
During the 10-day LinkedIN Challenge you will:
Plus much more!
I will definitely join Sarah’s challenge again this year. See you there!
1/2 Day Workshop for Entrepreneurs & Small Business Owners
10:00 – Saturday, 21 October 2017 (Lausanne)
WHO IS THIS FOR?
This workshop will be particularly useful for early-stage entrepreneurs (micro businesses, one man shows, people just getting started) in the service industries but even established entrepreneurs will get value from gaining more clarity on what is working or not in their existing positioning, so that they can do better than their competitors.
EVER FEEL LIKE THIS ABOUT THE COMPETITION?
Don’t feel bad – you are not alone! Many entrepreneurs, especially those just starting out, cannot clearly explain the value of what they do and instead compete on price, not getting paid enough for their services as a result. Are you one of them?
CLIENTS CHOOSING TO WORK WITH YOU
A client choosing you over someone else to do business with, that’s what we all want. It’s a great feeling, isn’t it? And the road to getting to shake hands sealing the deal with more clients lies in having a clear brand positioning.
Brand positioning helps you get clarity on who you are, who your target market is and how you can help solve their problems better than your competitors.
DURING THE WORKSHOP, YOU WILL GET CLARITY ON:
YOU WILL WALK AWAY WITH:
DATE & TIME: Saturday, 21 October 2017, 10:00-14:00
LOCATION: Lausanne
MORE INFO & TO REGISTER: Please visit the event page and sign up.
ABOUT THE TRAINER:
Ekaterina Filippova, board member of the Geneva Communicators Network and owner and founder of eKat Communication works with entrepreneurs in the Lake Geneva region who don’t know how to position themselves to get clients or where to start with their online communication. She helps them build an image online that reflects them as the experts that they really are, which gets them clients, money and confidence to run their business effectively (not to mention they get to focus on the thing they love to do!).
Ekaterina has over 10 years of communication experience and holds an MA in media and communication. She works in English, French and Russian and is a frequent speaker and trainer on social media and communication.
MORE INFO: Visit workshop description page on eKat Communication website
Good communication is crucial to the success of any business, we know that.
But for business owners and entrepreneurs who don’t already have strong communication skills, the cost of hiring an agency or freelancer to help plan and execute their literature, websites, social media, presentations, advertising etc. can be prohibiting.
With this in mind, our very own Melitta Campbell has teamed up with digital communications expert, Kathleen Holmlund, to create a one-day workshop that will give participants all the essential tools and knowledge they need to start producing impactful communications for themselves; thus cutting the cost of their communications, helping them achieve better results and faster, and giving them the confidence to communicate coherently and with impact across all channels – always!
The workshop will take place in Geneva at the Impact Hub on 3 March. You can get more information and register via the Geneva Impact Hub website.
** Early Bird discount available until 17 February **
The Geneva Communicators Network is pleased to announce its next workshop day of 2016 to be held on Friday 29 April at Webster University Geneva.
Three one-day workshops will be run simultaneously including a networking lunch and coffee breaks where all participants can meet and discuss. The groups will be small – maximum 12-15 participants – to allow instructors to address specific needs.
Some testimonies from our past workshops:
I found the workshop useful, and quite fun as well. It was definitely worthwhile”
“This workshop gave me the opportunity to make a stop from my routine to evaluate my daily work activities and reflect on many things that I could somehow improve at work”
“The workshop provided me with a lot of tips and principles that I can easily use every day in my job and that will make my life easier! Thanks a lot”
Workshop day: Friday 29 April in Geneva – featuring all three workshops
(Please note: you can only attend one workshop in the day!):
Date: Friday 29 April 2016
Time: 09h30 – 16h30
Location: Webster University Geneva, Route de Collex 15, 1293 Bellevue-Geneva, Switzerland.
Cost: 480 CHF for GCN members, 600 CHF for non-members
(includes a buffet lunch and tea/coffee)
Register now >>
Workshop 1: Media relations
This is a practical and interactive course for communications and other professionals who want to hone their media relations, media writing and talking to the media skills. Given by a former BBC foreign correspondent, the course will give you a better understanding of how journalists think, how to generate media interest for your stories and how to give a great media interview.
More information >>
Workshop 2: Advanced social media
In the current, multi-channel communications environment, strategically managing social media is a must for every organization or corporation. And that goes far beyond tactical postings and interaction with individuals or groups, even if they belong to your defined target audiences. Indeed, social media must be embedded in the organizational strategy at multiple levels, ranging from communications and marketing to HR and operations. With this multi-purpose approach to social media, different aspects regarding engagement strategies, channel selection, tone of voice, management tools, evaluation and measurement have to be taken into consideration.
More information>>
Workshop 3: Writing for the web
Writing for the web is different. People who visit and use your website or Intranet have different needs and expectations to those who read your messages through other channels. In this workshop you will discover how to write great content that meets these needs and keeps your visitors coming back.
More information >>
We look forward to seeing you there.
The Geneva Communicators Network is pleased to continue its series of workshops to help communicators in the Geneva region brush up on specific communications tasks, our next date for the workshops:
09h30-16h30, Friday 27 September 2013, Geneva
Cost: 450 CHF for GCN members, 580 CHF for non-members (includes a buffet lunch and tea/coffee)
Location: International University in Geneva ICC 20, Rte de Pré-Bois – 1215 Geneva 15, Switzerland
Three one-day workshops will be run simultaneously, with a networking lunch to allow participants to mingle briefly. Each session will include a combination of theory and practice to help communicators improve their specific skills. The groups will be small (maximum 15) to allow instructors to address each participants specific needs.
But don’t believe us, for our last workshops, 100% of participants said they would attend future workshops or recommend them to a colleague, according to our post-workshop survey. Still not convinced? Here are some quotes from past participants:
“I found the workshop useful, and quite fun as well. It was definitely worthwhile”
“This workshop gave me the opportunity to make a stop from my routine to evaluate my daily work activities and reflect on many things that I could somehow improve at work”
“The workshop provided me with a lot of tips and principles that I can easily use every day in my job and that will make my life easier! Thanks a lot”
“The workshop was extremely interactive and adapted to the participants’ needs. The case studies used addressed a broad variety of topics that helped correlate the information with our personal situation. I like also the balance of participants as they helped me meet peoples with different background and areas of focus and I found it highly mind opening.”
Next course day – Friday 27 September 2013
Workshop 1: Social media for communicators
This workshop focuses on the basics of social media. It is for those communications professionals who have hesitated about stepping into the digital world either due to lack of time or understanding or concerns about issues such as privacy and control. This workshop will aim to help communicators gain a better understanding of the basic concepts in social media, how to effectively manage and apply the different platforms in their environment. It is suitable for those who have not yet established a profile on any network or those who have dabbled in social networking but don’t feel comfortable with or in control of their digital footprint (both professionally and personally).
More information >>
Register now>>
Workshop 2: Creating video for communicators
This is a practical and interactive workshop for communications professionals who want to know when and how to best exploit the numerous and growing opportunities video offers in conveying your stories to your target audiences, while avoiding costly mistakes. If you’re using video now or in the future, this workshop will inform and train you in the core areas required to produce visually compelling video. This workshop integrates storytelling through images and technical know-how explaining all the production steps from the idea to the final video.
More information >>
Register now>>
Workshop 3: Web writing for communicators
Writing for the web is different. People who visit and use your website or Intranet have different needs and expectations to those who read your messages through other channels. In this workshop you will discover how to write great content that meets these needs and keeps your visitors coming back.