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Are you leaving money on the table because you’re not using LinkedIn to get new clients?

Ten years ago I followed a LinkedIN Challenge to understand how to get more from the platform.

I loved the challenge and after the ten days my profile views went from around 2 a month, to more than 20 a day!

Better still, in the month after the challenge, I attracted three new clients who over the course of the next 12 months brought me more than chf 50,000 in income (and they stayed clients for a lot longer than that too!).

So I’m delighted to announce that my friend Sarah Santacroce, an independent LinkedIn Specialist, will be running her annual LinkedIn Challenge again on 10th November, which will be bigger and better than ever – and until the 7th you can get a special Early Bird price!

You can save your place at the 2017 LinkedIn Challenge here!

The 2017 Challenge will be Bigger and Better than ever!
Over the last decade Sarah has helped more than 1800 professionals (and me!) get more from LinkedIn and this year, her 11th edition, will be bigger than better than ever!

What I love about this particular challenge is that besides all the valuable LinkedIn & Online Presence strategies you get, is that it’s a team effort.

Every year, Sarah gathers a world-wide group of leading LinkedIn experts to participate and share their best LinkedIn strategy. And this year, she’s expanded the field and included a Personal Branding, a Storytelling, a Livestreaming and a Online Image Expert.

Click the link below for the registration details & to save your spot NOW! Sarah offers an Early Bird Price until November 7th

2017 LinkedIn Challenge – Save your place here!

Did you know this about LinkedIn users?

  • They are NOT all job seekers! Most are fellow businesses looking to grow their business
  • They have a HIGHER average income than Facebook users
  • They are in work mode when browsing LinkedIn

This is why you should be using LinkedIn to get clients. Because they’re on there already. If you’re not active on LinkedIn, you’re handing a percentage of them over to someone else who is!

During the 10-day LinkedIN Challenge you will:

  • Learn why you absolutely need to use LinkedIn to get clients (how discover how!)
  • Find out that your LinkedIn Profile is boring – and how to improve it 😉
  • Grow your network significantly
  • Learn how to proactively identify, search for and connect with your ideal customers!
  • Learn how to be more visible on LinkedIn & get clients to contact you!

Plus much more!

I will definitely join Sarah’s challenge again this year. See you there!

2017 LinkedIn Challenge – Save your place here!

By | November 3rd, 2017|Other events, Professional development|0 Comments
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Call for Proposals – Graphic Design – Sphere, Geneva

Designing the Sphere Handbook 2018 – Call for proposals for graphic design services

Sphere is seeking a skilled graphic designer with both print and web design experience to produce the new version of the humanitarian community’s flagship manual, the Sphere Handbook 2018.

Background

The Sphere Handbook (www.sphereproject.org) brings together the fundamental standards for life-saving assistance with dignity in the humanitarian sector. It is currently being fully revised, bothin content and structure. The final text will be ready for sign-off by end January 2018.

The Handbook is composed of eight chapters, five of which follow the same basic structure with some variations. This is primarily presented through the following elements, some of which appear as tables or charts:

  • Title page
  • Chapter contents page
  • Graphic presentation of the chapter’s standards
  • Chapter introduction
  • Section introduction
  • Standard:
    • Standard title
    • Standard text
    • Key Actions with sub-action bullet points
    • Key Indicators with additional information bullet points
    • Guidance notes
  • Appendices
  • References and further reading for the full chapter

Deliverables:

 

 

1. Interim (15 December) Set of design elements, in any suitable format.
2. Full set of elements (12 January) All digital files (InDesign or similar).
3. All finalized and validated files, ready for online and print publication (max. 28 February):  Complete digital files (InDesign or similar); ready-to-print files (press quality PDF); cascading style sheet containing the equivalent design information for use for the online version of the Handbook.

Submissions

Freelancers and agencies may apply.

Proposals should include:

a) A résumé, inclusive of your language skills (Fluent English or French required); summary information on all team members if several professionals are associated to the proposal;
b) Portfolio of past design work and (if possible) initial suggestions for the Sphere Handbook design;
c) Recommended file formats in which you will submit both the print and online deliverables;
d) An explanation of how the following will be achieved:

  • Clear, simple and attractive design that is easy to navigate by first-time users;
  • Consideration given to all the text elements listed above.

e) Proposed budget.

Pease send your proposals to recruitment@sphereproject.org by 15 November 2017.

To see the full job advert, consult the Sphere website.

By | November 2nd, 2017|Careers|0 Comments
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Tender for communication strategy and new website

 

The Global Alliance of National Human Rights Institutions (GANHRI) is looking for a dynamic and open-minded company to collaborate with in order to develop our organization’s website and communication strategy.

GANHRI is a membership based no-profit organization, with a varied mandate, a large range of activities but above all a complex and vast network of members.

If you are skilled at simplification and have solid experience with no-profit organizations, we are interested in receiving your proposal.

As you will find in the tender notice, they are mainly looking for 3 outputs:

  1. 1. A clear communication strategy, where roles, processes and guide lines are identified and outlined (internal and external communication, conventional channels and social media);
  2. 2. A tool-kit of templates and key messages (including vision and mission statement);
  3. 3. A new website to promote our members, their achievements as well as our own.

The deadline for application is December 1st.

For further information and to apply:

*at: http://bit.ly/GANHRITender
Login: Tender; Password: NHRI.EU (Forms Authentication) *

For further clarification, contact : info@ganhri.org

By | November 1st, 2017|Careers|0 Comments
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Social Media Strategist – The Global Fund, Geneva

Specialist, Social Media Strategist

As part of an experienced, multi-cultural and versatile team, the Social Media Strategist will contribute to the creation of a strategic vision and approach for the Global Fund in the use of social media. The Social Media Strategist will lead the development, management and execution of the social media component of the Communications Strategy to engage and reach the Global Fund’s core audiences on social media and maximize the impact of the Global Fund’s communications. The Social Media Strategist  will manage and evolve the Global Fund’s social media presence, including planning, creating and editing engaging content for use across multiple internal and external platforms analyzing performance and implementing best practice and lessons learned to continually evolve and improve the Global Fund’s online presence.

Responsibilities

  • Evolve and implement the social media component of the Communications Strategy
  • Oversee and optimize the Global Fund’s social media presence within each platform to increase the visibility of social content
  • Plan, create and edit engaging, innovative content designed to maximize reach and impact for key audiences, in coordination with other communications teams
  • Monitor and measure traffic on Global Fund social media channels, and coordinate with web lead to monitor and measure web traffic and search engine optimization in relation to social channels
  • Produce and interpret social media analytics to inform strategy and work plans
  • Collaborate with other communication teams and departments on social media messaging and promotion and engagement strategies, including social media campaigns
  • In collaboration with the Internal Communications Team, improve organizational collaboration through enterprise social networks
  • Establish and maintain relationships with social media editors at leading news and media organizations to amplify content
  • Provide social media guidelines, training and coaching for Global Fund staff to use and integrate social media into their work

Qualifications

Essential:

  • University degree in Communications, Marketing, New Media, Public Relations or a related field.

Experience

Essential:

  • Solid experience in social media, new media, journalism, public relations or related communications field.
  • Excellent writing, editing (photo/video/text), and communications skills, including experience in design and video editing software.
  • Expertise in multiple social media platforms.
  • In-depth knowledge of search engine optimization, keyword research and Google Analytics.
  • Experience using advanced tools for social media publishing, monitoring and analysis, such as Hootsuite Enterprise, TweetDeck, etc.

Desirable:

  • Experience working in a large, preferably global organization.
  • Proven ability to work in a multi-cultural environment.
  • In-depth understanding of global health, international relations and development.

Competencies

Languages:

Essential:

  • Fluent English speaker and writer.

Desirable:

  • Working knowledge of French or other languages is an asset.

Planning and Organizational Skills:

  • Ability to handle multiple tasks with attention to detail
  • Ability to plan, organize and coordinate services
  • Ability to work independently and deliver timely, high quality work
  • Solution-oriented and self-driven
  • Flexible and adaptable
  • Dynamic, creative and innovative
  • Excellent interpersonal and team-building skills.

Technical Competencies:

  • Highly developed political skills and judgment;
  • Understanding of communications operations, principles and practices
  • Knowledge of online marketing and good understanding of major marketing channels
  • Ability to gasp future trends in digital technologies and act proactively
  • Training experience is an asset.

Core Competencies:

  • People Leadership
  • Project Management
  • Personal Effectiveness
  • Working with Others
  • Core Expertise
  • Global Fund Mind-set

For further information>>

Vacancy Number:
IRC3883

Closing Date:
15 November 2017

By | November 1st, 2017|Careers|0 Comments
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Master Facebook Ads for better visibility

Facebook Ads seminar 1 November Lausanne Ekaterina Filippova (eKat Communication)

Seminar for entrepreneurs & small business owners
18:30 – Wednesday, 1 November 2017

WHO IS THIS FOR?

This seminar will be particularly useful for entrepreneurs who have already tried creating Facebook Ads to promote their products or services but who were unhappy with the results. Entrepreneurs who are only considering creating Facebook Ads for their businesses will get a thorough understanding of how to create effective ads to reach their goals.

SEMINAR DESCRIPTION:

  • Have you tried creating Facebook Ads, only to end up spending money without getting much of a result?
  • Do you find Facebook Ads creation process confusing?

As entrepreneurs, sometimes we need an extra visibility boost for our business, whether we are trying to sell a new service package, fill a training workshop, promote our new e-book or spread the word about our latest special offer.

Facebook Ads can be a very cost-effective promotion tool but they need to be done right to bring the best results for your money.

In this seminar, you will learn how to master Facebook Ads and will walk away with actionable tips on how to more effectively promote your business.

SEMINAR OBJECTIVES:

  • Understand why your Facebook Ads have failed before
  • Learn what aspects of ad creation are most critical & how to make your ads more effective
  • Get clarity and confidence to create impactful Facebook Ads yourself

DATE & TIME:

Wednesday, 1 November 2017

18:30 – 19:00   Registration & Welcome drink
19:00 – 20:00   Presentation
20:00 – 21:30   Questions & Networking

MORE INFO & TO REGISTER: Please visit the event page and sign up.

ABOUT THE TRAINER:

Ekaterina Filippova, Geneva Communicators Network organising committee memberEkaterina Filippova, board member of the Geneva Communicators Network and owner and founder of eKat Communication works with entrepreneurs in the Lake Geneva region who don’t know how to position themselves to get clients or where to start with their online communication. She helps them build an image online that reflects them as the experts that they really are, which gets them clients, money and confidence to run their business effectively (not to mention they get to focus on the thing they love to do!).

Ekaterina has over 10 years of communication experience and holds an MA in media and communication. She works in English, French and Russian and is a frequent speaker and trainer on social media and communication.

MORE INFO: Visit seminar description page on eKat Communication website

By | October 24th, 2017|Other events|0 Comments
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Internship Opportunities with the Global Fund’s Access to Funding Department

There are three internship opportunities in the Access to Funding Department at the Global Fund Secretariat, Geneva, Switzerland, starting 8 January 2018.

Communications intern: Undertake a broad range of communications projects, for internal and external audiences, supporting the overall access to funding process. Help compile, write and edit content for reports, PowerPoint presentations and the Global Fund website. Provide support to the production of key documentation for senior management reviews of funding applications. Take meeting minutes and synthesize outcomes. Identify lessons learned and issues for follow up. Develop new multi-media materials (visual guides, infographics, etc.) to support applicants.

Data management intern: Maintain quality inputs to department tracking database, liaising with multiple teams in the department to source information. Analyze data and produce/update charts and standard reports and respond to ad hoc data requests. Coordinate production of surveys, collecting responses, aggregating data and generating recommendations. Prepare dashboards for executive body to support decision-making. Support maintenance of database to capture information on allocation and grant amounts and key timing milestones in the funding cycle.

Governance support intern: Provide support to the production of Secretariat documentation to assist senior management and an independent review body as they assess funding applications and grants. Take minutes, prepare PowerPoint presentations, synthesize outcomes. Identify lessons learned, issues for follow up, and analyze policy and operational implications of key decisions. Contribute to regular reporting to the Board by tracking and reporting on key metrics for grant. Ensure extranets for external partners are up to date. Provide troubleshooting assistance as required.

How the intern can benefit from the internship:
• Obtain experience gathering information from various sources and quickly creating professional-quality, publication-ready products.
• Gain knowledge and understanding of the funding process of the Global Fund in a practical, dynamic and fast-paced environment.
• Be given opportunities to learn new skills, and further develop and apply skills and knowledge acquired through existing qualifications and studies.
• Receive CHF 2,000 per month stipend for full-time internship.

Essential qualifications:
• Ability to process information from a variety of sources quickly and synthesize clear and concise communications.
• Proficiency in PowerPoint and Excel.
• Self-motivated, detail oriented and delivers on time.
• Ability to work in an environment with people from a variety of cultural backgrounds.
• Available full time or near full time for a six-month period, with a start date of 8 January 2018.

Desirable additional qualifications:
• Good working knowledge of French or Spanish or Russian.

How to apply:
• Email your CV and a one-page cover letter to A2Finternship@theglobalfund.org with the subject line “Internship application: [type of internship]” before midnight Geneva time on 6 November, 2017. In your letter, explain clearly the skills, experiences and characteristics that make you especially suited to this type of internship opportunity. Clearly indicate which internship you are applying for.

Additional requirements:
• Must be a minimum 20 years old on commencement of the internship.
• Must be currently studying or have completed your studies in the last year.
• Cannot be related to a Global Fund staff member.
• If applying from Switzerland, must be in possession of a valid work permit or valid work visa on the start date of the internship. If applying from outside Switzerland, ability to travel to a Swiss consulate to apply for visa (candidates selected will be provided with a visa support letter).

By | October 23rd, 2017|Careers|0 Comments
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Advocacy in the Time of Disruption

Advocacy in the Time of Disruption - 5 Dec 2017 Graduate Institute Geneva

Advocacy in the Time of Disruption: Harnessing the Power of Big and Small Data

5 December 2017, 9:00–17:30
The Graduate Institute Geneva

Big data offers huge opportunities for advocacy professionals. It helps identify the stakeholders that matter and understand their agendas, and can accurately measure the impact of campaigns. Done right, it can define the success. Done wrong, it can call into question the relevance of an organization.

Objectives

After this session participants will be able to:

  • understand the role of big data in advocacy
  • distinguish between digital campaigning and running campaigns on digital platforms
  • develop advocacy measurement and evaluation frameworks

Guest experts

Dr. Lukasz M. Bochenek, Managing Director, Leidar Switzerland and Co-Director Executive Certificate Advocacy in International Affairs.

Who should attend?

Advocacy and communications professionals from NGOs, IGOs and international companies

For details & to register, please visit the event page on the Graduate Institute Geneva website.

By | October 23rd, 2017|Other events|0 Comments
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Seminar: Protecting Journalists, Protecting Freedoms

Seminar: Protecting Journalists, Protecting Freedoms 31 Oct 2017 Webster University Geneva

Seminar: Protecting Journalists, Protecting Freedoms
Ending impunity for crimes committed against journalists

October 31, 2017,  18.30-19.30
followed by a networking apero

Organised by the Media, Communications and Photography Department, Webster University Geneva in collaboration with Reporters without Borders (Geneva) to commemorate the International Day to End Impunity for Crimes Committed Against Journalists

The event will be opened by Alain Modoux, whose career reflects his long-standing commitment to the safety of journalists and the freedom of the press. Modoux has worked in favour of journalists’ safety for both the International Committee of the Red Cross (ICRC), where he created the ‘ICRC Hot Line to assist journalists on dangerous professional missions’ and for UNESCO, where he was Assistant Director-General in charge of the ‘Programme for Freedom of Expression, Democracy and Peace.’

Keynote speaker:

Gaetan Vannay, COO of Securaxis, RSF-CH member of the board,  reporter- has been working for Swiss and International media (Swiss Broadcasting Corporation, Radio Canada, Radio France, Al Jazeera, Le Temps etc.

War journalists have always confronted extreme risks in order to report from conflict zones. However, they increasingly find that they are also the direct targets of violence, kidnapping and murder. According to Reporters without Borders, this year 40 journalists, 4 citizen journalists and 8 media assistants have been killed so far; the true figures are likely higher as these only include cases in which it has been proven that journalists were killed or kidnapped because of their work.

Although legally protected when they enter conflict-zones under International Humanitarian Law, in these complex and dangerous settings, it is impossible to bring those responsible for these crimes to justice.

The impunity surrounding crimes against journalists, as well as being a fundamental issue of human rights, has profound implications for the freedom of expression and the freedom of the press. This is why, following the tragic assassination of two French journalists in Mali on 2 November 2013, the international community united to raise awareness of the need for journalists to be protected by creating the International Day to End Impunity for Crimes Committed Against Journalists.

This is a free event. Registration is required.

For full details & to register, please visit the event page on Webster University website.

By | October 22nd, 2017|Other events|0 Comments
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Why Your Organization Needs a Community

GCN lunch seminar with Kelly Hungerford 9 November 2017

Small budget and few resources available — does this sound familiar? It’s a challenge almost all marketers, organizations and business owners have in common.

What if you could extend your team to scale your resources and reach your goals without increasing your budget?

This is where understanding your audience and building digital communities come in.

Join us as we discuss ways to grow and manage your digital community to further company or organizational goals. You’ll walk away with tips on how to:

  • Identify areas where communities can support your business or organization
  • Use social media to identify, grow and bolster your success
  • Measure impact on your bottom line

***********************************

The Geneva Communicators Network is pleased to invite you to our next lunchtime seminar:

Date: Thursday, 9 November 2017
Time: 12h30 to 14h00
Location: The Swiss Press Club, Route de Ferney 106, La Pastorale, 1202 Geneva.
Fee: CHF 30.- per person includes drinks and snacks

Please register online>>

**************************************

About Kelly Hungerford

Kelly is a native Californian and Marketing Operations Consultant living in Lausanne, Switzerland. She helps global brands in Europe with the planning and implementation of pan-European marketing platforms, programs and digital transformation.

For the past 20 years Kelly has held roles spanning large account sales, customer development, and technology for fortune 500 companies and startups in retail, and low-tech and high-tech industries.

In her former role as Head of Content, Communications and Community Development at Paper.li, Kelly was tasked with building customer-centric organization from the ground up. She built multiple communities simultaneously to support Customer Service, Marketing, and Product Development with the goal of increasing brand awareness, reducing churn, driving growth and innovating product. But most importantly, created a place called home for more than 500,000 end-users and 6 million monthly visitors.

After leaving Paper.li, Kelly started CommunityWorks, a strategic social media and audience development agency, to help marketers, business owners and entrepreneurs integrate digital community building into their business strategies.

Kelly is also the founder of #DropinDigital, a Saturday morning free social business consulting service for solopreneurs, and vice-president of Women in Digital Switzerland, a networking and knowledge sharing platform of more than 1500 women in six cities across Switzerland.

By | October 15th, 2017|GCN lunch events|1 Comment
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Stand out from the competition: Brand positioning hands-on workshop (21 Oct, Lausanne)

Ekaterina Filippova (eKat Communication) - digital communication speaker & trainer

1/2 Day Workshop for Entrepreneurs & Small Business Owners
10:00 – Saturday, 21 October 2017 (Lausanne)


WHO IS THIS FOR?

This workshop will be particularly useful for early-stage entrepreneurs (micro businesses, one man shows, people just getting started) in the service industries but even established entrepreneurs will get value from gaining more clarity on what is working or not in their existing positioning, so that they can do better than their competitors.


EVER FEEL LIKE THIS ABOUT THE COMPETITION?

  • Do you sometimes feel like there is so much competition out there it’s like a ‘battlefield’?
  • Do you have trouble explaining to potential clients why they should pick you?
  • Have people ever told you they don’t quite understand what it is that you do?

Don’t feel bad – you are not alone! Many entrepreneurs, especially those just starting out, cannot clearly explain the value of what they do and instead compete on price, not getting paid enough for their services as a result. Are you one of them?


CLIENTS CHOOSING TO WORK WITH​ YOU

A client choosing you over someone else to do business with, that’s what we all want. It’s a great feeling, isn’t it? And the road to getting to shake hands sealing the deal with more clients lies in having a clear brand positioning.

Brand positioning helps you get clarity on who you are, who your target market is and how you can help solve their problems better than your competitors.

  • Would you like to have a brand that allows you to stand out from the competition?
  • A brand that does half of your selling for you even before you start talking to a perspective client?
  • A brand that helps you command the money you deserve for your services and not compete on price?


DURING THE WORKSHOP, YOU WILL GET CLARITY ON:

  • Who you are as a business (your values, your “why”, your expertise)
  • Who your audience is & what they need
  • What your offer is
  • How to position yourself against competition


YOU WILL WALK AWAY WITH:

  • Confidence and clear understanding of how to present yourself as a professional that you are
  • Completed brand positioning document for your specific business to refer to for your future activities
  • A plan of what else you need to do (next steps) to help you further position yourself as an expert


DATE & TIME: Saturday, 21 October 2017, 10:00-14:00

LOCATION: Lausanne

MORE INFO & TO REGISTER: Please visit the event page and sign up.


ABOUT THE TRAINER:

Ekaterina Filippova, Geneva Communicators Network organising committee memberEkaterina Filippova, board member of the Geneva Communicators Network and owner and founder of eKat Communication works with entrepreneurs in the Lake Geneva region who don’t know how to position themselves to get clients or where to start with their online communication. She helps them build an image online that reflects them as the experts that they really are, which gets them clients, money and confidence to run their business effectively (not to mention they get to focus on the thing they love to do!).

Ekaterina has over 10 years of communication experience and holds an MA in media and communication. She works in English, French and Russian and is a frequent speaker and trainer on social media and communication.


MORE INFO: Visit workshop description page on eKat Communication website

By | October 11th, 2017|Other events|0 Comments
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