Digital Threats & E-reputation Management – 13 June 2019 Spotlight Seminar, Webster University Geneva

June 13, 2019, 18:30 – 19:30

Digital threats such as cyber-attacks, data breaches and phishing have become increasingly common and pose a serious threat to the online reputation of individuals and organisations. Fake news and cyber-attacks have also created distrust in online communication. In this seminar, we explore some of these threats and advise on proactive measures communicators can take to protect or defend the e-reputation of their company or organisation. We also address the challenges of building consumer trust in this uncertain digital environment.

The event will be followed by a question and answer session and a free networking cocktail.

Whilst this is a free event, we kindly ask that you register:

Further information>>

Hosted by the Media Communication Department, Webster University Geneva

Join Meg Stringer of Word for this lunchtime seminar:

Do you turn into a grouch when it’s time to write? Panic at press releases? Bored with your web copy? Confused by your own emails?

DISCOVER HOW TO WRITE:

• to make content pop and persuade

• without jargon and fluff

• with a relatable, authentic voice

• for the target audience, not yourself

EVERYBODY WRITES

Entrepreneur. Trader. Web developer. Everybody writes something, somewhere. But, there’s just 15 spots in the workshop. Reserve your seat at the table.

SANDWICH LUNCH INCLUDED!  Registration >>

Thurs 6 June, 2019
12:00 PM – 1:30 PM CEST
Location
Spaces Genève, Quai de l’île
13 Quai de l’Ile
1204 Genève

Cost: 25 CHF

Join our former presenter, Elissa Bertot for a 1-day workshop on storytelling:

How to use storytelling to drive change: 1-Day Workshop

There’s never been so much competition for your audience’s attention— so how do you make sure your message gets through? It’s not enough to just get noticed. To make a real impact, you have to make your audience care enough to take action. Whether you want them to make a purchase, support your cause, get involved or change their minds, creating a story they care about is the only way to inspire action and drive change.

In this full-day, interactive workshop, you’ll learn a step-by-step storytelling framework you can apply to any communication, regardless of your audience. By the end of the workshop, you will know how to craft a compelling story that reaches your audience and changes minds, attitudes and behaviors.

Geneva; 2 May 2019, 09h00-17h00
CHF 460
Further information>>

April 25, 2019, 18:30 – 19:30 followed by a networking apéro

Webster University Geneva

Digital threats such as cyber-attacks, data breaches and phishing have become increasingly common targeting both individuals and corporations. These attacks pose a serious threat to online reputation, not the least due to the close link between the e-reputation of organisations and the online reputation of their employees. Together with fake news, the threat of cyber-attacks, data breaches and scams also furthers consumer distrust in online communications.

In this troubled digital climate, how can communicators leverage the opportunities provided by the Internet, whilst mitigating against potential threats?

Stephane Koch, expert in internet security and digital strategies will explain some of the main digital threats. He will then provide advice on proactive measures that communicators can take to mitigate against the related risks to their company or organisation’s e-reputation – as well as how to manage communications if a crisis should occur.

Focusing on the opportunities, Viola Krebs will explore the potential of online communication, both to respond to communication crises resulting from cyber-attacks and to build consumer or public trust in an environment marked by growing distrust.

Whilst this is a free event, we kindly ask that you register here.

Have you ever considered starting up as an independent professional or freelancer?

If so, Excelerate Institute as created the event for you!

On March 7th, experienced entrepreneur André Delafontaine, will be sharing how exactly you can create a successful business in the Suisse Romande region.

He will be joined by a team of coaches – including our own Business and Communications Coach, Melitta Campbell – who will be available to give you personalised feedback on your own ideas and questions.

Learn more about the half-day event and reserve your place

Intrigued about life on the ‘other side’?
Read this research from Excelerate Partners advisors Eric Balossier & Morgan Matthews 
> Become Independent and Thrive