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Some of our (younger) members are promoting a new dance music night in Geneva, please support them!
The Geneva Communicators Network is pleased to announce its next workshop day for communicators which will take place on Tuesday 18 November 2014. All GCN members receive a 22% discount on the entry price (email us for the discount code: email@example.com).
Three one-day workshops will be run simultaneously including a networking lunch where all participants can meet and discuss. The groups will be small – between 8-10 participants – to allow instructors to address the specific needs of participants.
Workshop day : Tuesday 18 November 2014 at the Conference Centre (CICG) in Geneva – featuring three workshops (Note: you can only attend one workshop in the day!):
Cost: 450 CHF for GCN members, 580 CHF for non-members
(includes a buffet lunch and tea/coffee)
Location: Conference Centre Geneva (CICG), 17 rue Varembé, 1211 Geneva
Workshop 1:Media relations
This is a practical and interactive course for communications and other professionals who want to hone their media relations, media writing and talking to the media skills. Given by a former BBC foreign correspondent, the course will give you a better understanding of how journalists think, how to generate media interest for your stories and how to give a great media interview.
Workshop 2: Online media strategies
This workshop is designed for marketers and communicators to help you understand the role of the different online marketing communication tactics and create effective digital marketing campaigns. During the seminar, we will describe the different digital media and explore how to optimize your digital strategy using the right digital tool; website, SEO, Paid Search, Affiliation, email. We will provide a toolbox for digital marketing and communications professionals (Paid media) to help you understand the key issues and success factors of digital marketing strategy.
Workshop 3: Writing for the web
Writing for the web is different. People who visit and use your website or Intranet have different needs and expectations to those who read your messages through other channels. In this workshop you will discover how to write great content that meets these needs and keeps your visitors coming back.
We would like to thank the International Electrotechnical Commission (IEC) for facilitating this location for us.
A Geneva-based asssociation on Emerging Art is looking for a French-speaking communication volunteer:
Mettre vos compétences au services des arts émergents ?
Aparté – association pour la promotion des artistes émergents, soutenue par le MAMCO, la Loterie Romande, et la Migros recherche un-e professionnel-le de la communication pour compléter son équipe de bénévoles.
Au sein d’une association dynamique de portée suisse et internationale, le rôle de cette personne sera de mettre en place une stratégie de communication visant à promouvoir l’association ainsi qu`à développer le réseau de membres, partenaires et donateurs. Tout cela en coordination avec d’autres bénévoles enthousiastes, notamment dans le graphisme et la traduction.
Couvrant une large palette d’activités de communication, des relations presse à la communication digitale (site web trilingue, présence émergente sur les médias sociaux) et à l’événementiel, cette activité demande une bonne maîtrise du français et de l’anglais.
Intéressé-e à contribuer à promouvoir de jeunes artistes en mettant quelques heures par mois au service de notre association, en fonction de vos disponibilités? Merci de prendre contact avec Ghislaine Picker, 022 343 44 93 ou 077 420 43 07 ou firstname.lastname@example.org
Three new jobs have been posted on our Careers Page:
The EMScom Alumni Association and Burson-Marsteller Switzerland invite you to join the event “Employer Branding for a Storytelling Organization: Concept, implementation and lessons learned”, an introduction to the EMScom Capstone consulting project, winner of the Burson-Marsteller Award 2012. Each year Burson-Marsteller Switzerland presents the Burson-Marsteller Award for Consulting Excellence during the EMScom Graduation Ceremony.
The award aims to honor the group with the EMScom Capstone consulting project of the highest academic standing. Recipients of the Burson-Marsteller Award exemplify the excellence for which the EMScom strives and the industry standards so highly valued by the agency.
The Capstone consulting project was carried out for Bonnier AB, an international media group headquartered in Stockholm, that at this time was facing the change into a digital world. A new kind of talent was required for this shift: the EMScom team was asked to raise Bonnier’s attractiveness for such digital talents. The team combined a classic employer branding approach with the storytelling methodology. The execution of the strategy made Bonnier one of the biggest climbers in the category “Young IT Talents” of Universum’s 2013 employer ranking.
The presentation will not only give an insight into the approach chosen and the solution presented to Bonnier, but also cover the implementation of the concept and lessons learned.
Date: October 16, 2014 at 18:00 hrs.
Location: Le Richemond Hotel, Geneva
Registration at: emscomalumnievent.axaco.se
Cost: CHF 30.-