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Three new jobs have been posted on our Careers Page:
The EMScom Alumni Association and Burson-Marsteller Switzerland invite you to join the event “Employer Branding for a Storytelling Organization: Concept, implementation and lessons learned”, an introduction to the EMScom Capstone consulting project, winner of the Burson-Marsteller Award 2012. Each year Burson-Marsteller Switzerland presents the Burson-Marsteller Award for Consulting Excellence during the EMScom Graduation Ceremony.
The award aims to honor the group with the EMScom Capstone consulting project of the highest academic standing. Recipients of the Burson-Marsteller Award exemplify the excellence for which the EMScom strives and the industry standards so highly valued by the agency.
The Capstone consulting project was carried out for Bonnier AB, an international media group headquartered in Stockholm, that at this time was facing the change into a digital world. A new kind of talent was required for this shift: the EMScom team was asked to raise Bonnier’s attractiveness for such digital talents. The team combined a classic employer branding approach with the storytelling methodology. The execution of the strategy made Bonnier one of the biggest climbers in the category “Young IT Talents” of Universum’s 2013 employer ranking.
The presentation will not only give an insight into the approach chosen and the solution presented to Bonnier, but also cover the implementation of the concept and lessons learned.
Date: October 16, 2014 at 18:00 hrs.
Location: Le Richemond Hotel, Geneva
Registration at: emscomalumnievent.axaco.se
Cost: CHF 30.-
We are pleased to announce our next lunchtime seminar, Three Challenges of Communication for Urban Planning in Geneva, which will be held on 18 September at a special location, the newly designed Pavillon Sicli on Route des Acacias in Geneva.
Pavillon Sicli, route des acacias 45, 1227 acacias, Geneva
Transport: Tram 15 from Nations & Cornavin, tram stop Jacques Pictet-Thellusson, closest parking: P+R Etoile
Fee: CHF 20*.- per person includes drinks and snacks – payable at the door.
With the construction of the CEVA rail link and ten priority development projects, Geneva is undergoing a process of major urban change with the aim of developing housing and transport infrastructure while preserving its natural environment and quality of life.
Our fellow GCN member Vincent Lusser, who is in charge of communication of urban projects for the Department of Town and Country Planning, Housing and Energy of the Canton of Geneva, will present what he sees as the three main communication challenges of urban planning.
This GCN lunch-time conference, takes place within the framework of the “Quinzaine de l’urbanisme – les grands projets pour Genève”, presented by the Department of Town and Country Planning, Housing and Energy of the Canton of Geneva, the School of Engineering, Landscape and Architecture – Geneva (hepia), as well as professional associations and institutions active in the field of architecture, urban planning and construction (FAI, FAS, FBA, FMB, FSU, MA, SIA).
This will also give members an opportunity to visit the exhibition, which will open to the public from 16 to 25 September 2014. A detailed programme of public conferences and round table discussions will be available early September on www.pavillonsicli.ch.
We look forward to seeing you there!
The Geneva Welcome Center (CAGI) is organising a multicultural day at la Pastorale in Geneva on 6 September 2014.
Between 3pm and midnight, visitors can discover activities prepared by about sixty local and international associations. The objective of this event is to connect NGOs and the Geneva public.
The event will feature interactive activities, photo exhibitions, short cultural documentary films, and world music including a DJ who will liven up the evening with reggaeton rhythms.
Participants will be able to learn how an old mobile phone can be recycled, what it is like to be a plaintiff at the European Court of Human Rights, or to tape and bandage up a wound. They will also be able to taste a margarita, the popular cocktail made with Tequila, which celebrates the 40th anniversary of its designation of origin label.
For further information and a detailed program, visit the CAGI website>>
The US firm, Uber, is coming to Geneva. Already operating in Zurich, it aims to launch in Geneva, offering a similar model with a smoother interface and more business-like approach. The company will provide necessary competition to the current highly regulated environment consisting almost exclusively of cartels.
Read full article in the English magazine “Le News”>>