Social Media Strategy Masterclass – Impact Hub


3 hour workshop & 1 hour follow-up consultation with your trainer, Kathleen Holmlund (sign up here!)

Need to create a social media strategy but don’t know where to start?
Every action you take on your social networks should be a part of an overall communications and marketing strategy for your business or organisation. It may sound daunting, but every post, like and comment you make should be aligned with your organisational values and goals. By taking the time to create and implement a social media strategy you will find that your social efforts and skills will start to blossom naturally.

What is a social media strategy?
Quite simply, it is a summary and action plan for everything you plan to do and hope to accomplish for your business or organisation using social networks. It follows three main stages:

  1. An audit of your social media presence to establish your starting point
  2. Goal setting for how you would like it to look in the future
  3. Selecting the resources and tools you will need to reach those goals

What you will learn
During the workshop, I will take you through the whole process of creating a social media strategy. You will learn how to:

  • Conduct a social media audit
  • Create your social media goals & objectives
  • Create & improve your social profile
  • Get inspiration from industry leaders, peers, competitors, clients, etc
  • Create a content plan and editorial calendar
  • Experiment, track, reflect and adjust your plan

Who should attend?

  • SME business owners
  • Startups
  • Nonprofits & NGOs
  • Marketers & PR practitioners
  • Creative professionals
  • Anyone wishing to start their own business
  • Employees who have to manage social media channels

Pre-Course homework and post-course support

Before coming to the workshop, you will be invited to complete a set of tasks to get the most out of the training. Following the workshop, you will have a 1 hour one-on-one consultation either in person or over Skype. You can use this to review your progress, set some goals or get further clarity on specific areas of social media.

Your trainer & coach: Kathleen Holmlund

Kathleen has worked in the communications field across various corporate and nonprofit sectors for over 18 years. These include consumer electronics, automotive electronics, human rights, climate, business ethics, health and food. She has been developing and executing social media plans for over 10 years and loves being kept on her toes with this fast moving industry. She joined Impact Hub Geneva as a collaborator in Spring 2015, and has since focused her efforts on working with social entrepreneurs, startups and nonprofits who are purpose-driven in making a positive impact in our world. Check out her LinkedIn profile for more information.

Social Media Strategy Masterclass

By | June 14th, 2017|Other events, Professional development|0 Comments

Training workshop: Filming & Conducting Interviews

film workshop

Presented by True Hero Films, a hands-on workshop to learn how to produce film portraits and testimonies on human rights and humanitarian issues.

By the end of the 1.5 day course you will be able to film and direct your own interviews.

28 March 14h00 to 17h00
& 29 March 09h00 to 17h00
@ CAGI, Route de Ferney 106, Genève 1202
Cost 350 chf

register online>>

By | March 20th, 2017|Other events|0 Comments

Communicate with Impact – Geneva Workshop for business owners

Good communication is crucial to the success of any business, we know that.

But for business owners and entrepreneurs who don’t already have strong communication skills, the cost of hiring an agency or freelancer to help plan and execute their literature, websites, social media, presentations, advertising etc. can be prohibiting.

With this in mind, our very own Melitta Campbell has teamed up with digital communications expert, Kathleen Holmlund, to create a one-day workshop that will give participants all the essential tools and knowledge they need to start producing impactful communications for themselves; thus cutting the cost of their communications, helping them achieve better results and faster, and giving them the confidence to communicate coherently and with impact across all channels – always!

The workshop will take place in Geneva at the Impact Hub on 3 March. You can get more information and register via the Geneva Impact Hub website.

* Early Bird discount available until 17 February **

By | February 16th, 2017|Other events|0 Comments

Lunchtime Seminar, Friday 10 February 2017, Geneva

Layla Alyanak GCN lunch seminar on blogging

The Geneva Communicators Network is pleased to announce our next lunchtime seminar on Friday 10 February 2017.

Blogging for Organizations: Are You Doing It Right?

Until recently, many organizations considered blogging suspicious, subversive even. Now, everyone is rushing to get a blog. But what exactly is a blog, and how does it differ from other web content? Who should be posting on your blog? How do you attract more readers and make sure you stand out from the crowd? Does your organization even need a blog?

Date: Friday, 10 February 2017
Time: 12h30 to 14h00
Location: The Swiss Press Club, Route de Ferney 106, La Pastorale, 1202 Geneva.
Fee: CHF 30.- per person includes drinks and snacks

Please register online>>


For those of you who cannot make it to the event this time, we will be BROADCASTING our lunch seminar LIVE ON FACEBOOK starting at ~12:40 until ~13:45 on Friday, 10 February. Join us remotely!


Leyla Alyanak is a freelance writer with more than 40 years’ experience as a journalist,corporate communicator (UNFPA and UNAIDS) and public relations consultant. In her spare time she runs the highly popular Women on the Road, one of the world’s Top 100 Travel Blogs.

By | January 26th, 2017|GCN lunch events|0 Comments

Performance Web & Teknseo conferences (in French) – June 15 & 16

Early bird tickets for Performance Web conference including one-day access (12 sessions) are now available for 150 CHF. Book your tickets here.

This year’s joint conferences by Performance Web and Teknseo will be held (in French) on the 15 & 16 June 2017 in Geneva.

The two-day programme will consist of an eclectic topic mix including SEO, content optimisation, client acquisition through social media, video, adwords, algorithms and more. Teknseo conference will take place on Thursday, June 15 with 3 programme cycles to choose from. Performance Web conference will be held on Friday, June 16 with morning and afternoon sessions.

Teknseo Performances Web conference June 15-16 2017 Geneva

Here’s the French description of the programme:

Pas moins de 30 experts réputés du webmarketing se relayeront durant deux jours pour vous partager leurs meilleures techniques pour booster votre performance sur le web !

Pour un cru 2017 de haute voltige, on vous propose un programme éclectique qui mélange SEOoptimisation du contenuacquisition sur les réseaux sociaux, mais aussi de la programmatic, de l’optimisation du taux de conversion, des algorithmes. On parlera aussi de vidéo, d’adwords, et de pleins d’autres sujets passionnants autour du marketing digital !

Quelques exemples de conférences pour vous mettre l’eau à la bouche :

  • Comment reprendre le contrôle de ses données sur le web ?
  • De site de niche à site d’autorité, recette pour devenir GROS en partant de 0 ?
  • Comment dépenser intelligemment son budget publicitaire sur Facebook et les autres réseaux sociaux ?
  • Comment tirer profit de la data SEO pour sa stratégie d’acquisition de trafic.

Le programme détaillé des conférences est disponible ici :

Jeudi – Ateliers à thème (TEKNSEO)

Le jeudi vous pourrez participer à une série d’ateliers pratiques en groupe restreint autour du thème de votre choix parmi les trois packages suivants :

Voir le programme du Teknseo

Vendredi – Conférences (PERFORMANCE WEB)

12 conférences vous seront proposées dans une ambiance décontractée mais néanmoins studieuse, afin de vous aider à augmenter votre performance sur le web.

Seront également au menu : concoursgoodies, pauses et déjeuners networking. Des soirées networking sont également disponibles via supplément sur notre site internet.

Voir le programme Performance Web

La billeterie est ouverte en Early Bird !

Vous pouvez dès à présent prendre votre pass pour le jeudi, le vendredi ou les deux jours combinés. Les billets sont disponibles en early bird jusqu’au 15 avril, ensuite les prix passeront au tarif normal !

Je profite du Early Bird
Pour rappel, l’année passée, Performance Web a affiché complet avec plus de 300 participants. Nous vous recommandons de prendre votre place dès aujourd’hui afin d’être sûr d’être parmi nous.
By | January 24th, 2017|Other events|0 Comments

Global Geneva: A ‘local’ magazine with world-wide outreach

A new magazine has been launched – “Global Geneva” – aiming to be  a ‘local’ magazine for a world-wide readership exploring what international Geneva represents.

You can support the magazine by becoming a member – and help them reach their initial target of 5000 members! Join now>>

By | January 6th, 2017|Other resources|0 Comments

Communications & Advocacy Programme Coordinator (Maternity Cover), ECLT Foundation, Geneva

Communications & Advocacy Programme Coordinator (Maternity Cover)

Reports to: Senior Policy & Advocacy Officer

About the Position: The Eliminating Child Labour in Tobacco Growing Foundation (ECLT Foundation) seeks a skilled, strategic, and proactive Communications & Advocacy Programme Coordinator to implement communications strategies and activities that engage global, national and local stakeholders – in order to build a deeper understanding of the root causes of child labour in tobacco growing and agriculture, and to help inform public discourse on good practices which are having a positive impact in the fight against child labour.

This position is a maternity leave cover and will be from 16 January for approximately 7 months.

About the ECLT Foundation: Founded in 2001, the ECLT Foundation is a global leader in preventing and addressing child labour in tobacco agriculture with the primary purpose(s) of protecting and improving the lives of children and eliminating child labour in tobacco-growing areas. We work to strengthen communities, improve policies, and advance research so that tobacco-growing communities can benefit from agriculture while ensuring that their children are healthy, educated, and safe. Our Board includes representatives of the International Tobacco Growers’ Association (ITGA) and the major multi-national tobacco companies. The International Labour Organization (ILO) and Save the Children Switzerland are advisors to the ECLT Foundation’s Board.

Main duties and responsibilities:

The Communications & Advocacy Programme Coordinator will work under the direction of the Senior Policy & Advocacy Officer to:
• Coordinate communications and outreach across multiple messaging platforms including
print, web, social media, and events in order to increase awareness of ECLT’s efforts and
• effectively communicate to ECLT’s audiences and internal/external stakeholders
• Develop, edit, and coordinate content across all strategic/programme areas, distributing and
maintaining ECLT’s communications including, but not limited to, the website (e.g. blog,
images, and other content), e-newsletter, social media, videos, and print publications including
the 2016 annual report.
• Serve as the lead staff person on overseeing the ECLT website and social media platforms—
implement and participate in updating the ECLT Foundation’s Web Maintenance and Social
Media Plan to ensure that new and consistent information is developed and posted on schedule
and according to relevant best practices
• Partner with programme staff and/or partners on how to think how to creatively package
knowledge in interesting and engaging ways
• Enhance interaction/communications with field activities of ECLT’s constituency
• Utilize monitoring & evaluation tools, baseline surveys, and project reports as advocacy tools
• Provide communications support under Media Protocols – as directed
General Tasks of the Position
• Coordinate work with outside vendors and communications consultants and provide administrative/budgetary management of assigned vendor contracts
• Write and edit content for various communications, specifically to maintain and improve the website, internet presence, newsletter, briefings, background documents and annual report
• Assist in preparation, planning, and participation in work related meetings and development of meeting minutes
• Contribute to staff reports (i.e. ED Quarterly Report), field mission reports, etc.
• Support in administrative tasks and/or other tasks, as assigned

Qualifications and experience required:

A university degree in a relevant subject is required; Graduate studies in communications, international development, child rights/ labour, are preferred
Other studies or degrees in advocacy, sustainability, or international development are desirable

• A minimum of 5 years of work in communications-related work at national/international environments
• Demonstrated experience in writing, developing (and or assisting in the development of)
communications across various of platforms, including web and social media
• Demonstrated experience in implementing outreach/communication strategies
• Experience in global/international development settings strongly desired
• Applying a consistent approach to communication and maintaining professional and ethical standards
• Ability to develop effective relationships at all levels, internally/externally
• Using and developing the right mix of practical communication abilities to hold the confidence of peers and colleagues
• Good written and oral communication skills for various audiences in English
• Proven experience in the design, editing and production of electronic and print materials.
• Excellent computer skills; familiarity with WordPress, Constant Contact, HootSuit and Sharepoint, strongly desired
• Able to work on own initiative and make sound judgments
• Able to meet deadlines and targets
• Ability to work effectively as a member of a team

Embodies Humanitarian Values, Trust, Respect, Loyalty, Transparency, Integrity

• Native-level or equivalent in written and spoken English and proven drafting skills required
• Proficiency in French and ability to communicate with local vendors and partners desired
• A knowledge of other languages, particularly those spoken in countries where ECLT Foundation operates is an advantage.

Due to current regulations, only Swiss and eligible EU citizens, or those with a valid work permit for Switzerland can be considered.

How to apply:
Applications will include:
• A cover letter, which describes your interest, qualifications, and experiences, maximum 1 page
• Resume / CV
• Submit link to LinkedIn Profile
• Upon Request- Submission of written work

Please send your application to by 1 December 2017

Phone interviews will be held within one week from application deadline
Final on-site interviews will be held from 12 to 16 December.

By | November 18th, 2016|Careers|0 Comments

Communications Internship – WIPO, Geneva

The Communications Division of the World Intellectual Property Organization (WIPO) is offering a paid internship opportunity. Visit the Internships at WIPO website for more information on interning with us.
Start date / Location / Duration:
The ideal candidate should be available to begin working full time at the Web Communications Section from January 16, 2017 at the WIPO headquarters in Geneva, Switzerland. The initial duration of the internship is 6 months.

Main Duties
(a) Generation of content for digital and social media channels, in particular for the 2017 World IP Day campaign:
– Research and clear the rights of content material (written copy, images, etc.) for Facebook, Twitter and other social-media platforms;
-Write copy for publication on WIPO website and social media platforms;
– Coordinate the production of campaign materials such as photos, infographics, quote cards and other visuals.
(b) Assistance in social-media presence and campaign management, in particular for World IP Day 2017:
Prepare content for uploading/publication (imagery, copy, events, etc.), and schedule or publish posts;
– Monitor activity on social platforms;
– Coordinate, draft and send responses to queries from the online community;
-Compile and analyze web and social media analytics, as well as qualitative data, and incorporate in activity and performance reports.
(c) Curation of online event map for World IP Day:
-Research web and social media sources for events;
-Compile and administer event database including event title, teaser and links, and upload to Map;
-Manage communication with event organizers via e-mail and social media.
Qualifications and Competences

– Proven excellent creative writing skills in English;
– Graduate degree in marketing, communications, or other relevant discipline;
– Ability to compile, consolidate and organize information;
– Proven research skills.

– Knowledge of French, Spanish, Chinese, Russian or Arabic;
– Ability to grasp new ideas and subjects quickly;
– Knowledge of/willingness to pick up basic knowledge about WIPO and IP concepts;
– Experience or training in communications and public relations;
– Experience with social media management for organizations.

To Apply
Interested candidates should submit their CV and cover letter by November 29, 2016 to (please include “Communications Intern” in the subject line)

By | November 11th, 2016|Careers|0 Comments

Communication Manager – Trafigura Foundation Geneva

Trafigura is one of the world’s leading independent commodity trading and logistics houses. Our business is advancing trade for a growing array of customers and counterparties around the world. The Trafigura Foundation (see was established in November 2007 and acts as the Group’s philanthropic arm. Similarly, the Puma Energy Foundation (est. 2013, see plays a comparable role towards the Puma Energy company, partially owned by Trafigura. Managed by the same team, both foundations work in very close interaction with the employees of the Group, in line with the ambition to nurture an informed, participatory connection between our people and the communities in the countries where we operate. The foundations also encourages the involvement of our staff in community-oriented initiatives, in particular through its Matching Funds scheme and the network of Charity Committees in our main offices.

Main Purpose
Reporting to the Executive Director, the Communication Manager defines the communication strategy for the Trafigura Foundation and the Puma Energy Foundation and ensures the timely and effective production and distribution of all communication materials. S/He makes sure the foundations’ on- and offline publications are at all times aligned with the foundations’ activities and philosophy. S/He defines, organises, plans and supervises all activities relating to the preparation, production and distribution of both Foundations’ communication materials.

The scope of the Communication Manager’s activities covers both external and internal communication and covers all identities under which or on behalf of which the foundations operate (i.e. Trafigura, Puma Energy, Impala and any other subsidiaries of the Trafigura Group). S/He supervises foundations-specific media-related activities, whilst maintining a close collaboration with the Head of Media Relations, due to the obvious interactions between the foundations and the corporate entities.
Limited duration contract of 6 months initially, with a possibility to extend until 30th September 2018.
70% job (with possible fluctuations over time), located in Geneva;
Preference will be given to candidates already residing in the wider Geneva area;
Highly competitive social benefits package;
Start date as soon as possible.

Key Responsibilities
Manage communication for the Trafigura Foundation and Puma Energy Foundation
The foundations’ communication strategy – external and internal – and plans are implemented as per yearly objectives and reviewed as and when necessary.
Both foundations’ websites are regularly updated with new stories, facts, figures and photos or videos.
Internal communication solutions are delivered (newsletters, announcements, ad hoc news bulletin…).
Both foundations’ annual reports are produced and distributed by early Q2 of the following year.
Communication materials (videos, photos or else) are produced based on opportunity, either by the foundations or by third parties under our supervision.
Information, copy and visuals for Trafigura and Puma Energy’s corporate communication needs are provided (Sustainability Report, Responsibility Report, websites, ‘Puma Connect’ internal e-newsletter, ‘Trafigura World’ internal magazine).
Whenever necessary, potential outsourced services may be sought and submitted to the Executive Director.
The Communication Manager may engage with external suppliers as required to ensure appropriate, timely and professional provision of required support services (e.g. copy-editing, graphic design, photography and video production

Ensure consistent, vibrant brand image and consistency for the foundations
All communication materials comply with the respective visual identity guidelines.
Templates and brand guidelines for all collateral are created and used by all staff and suppliers.
Photo library is maintained and updated.
All copy, photos and logos used by third parties to describe the foundations are provided, checked and approved.
NGO partners receive support and materials for their communication about the foundations.
The correct implementation by the foundations’ grantees of the contractual requirements with respect to highlighting or acknowledging the foundations’ support is being regualry verified and, if required, corrected.
Whenever necessary, briefings, background papers and/or editorial support when foundation spokespersons are being interviewed or required to deliver a speech are produced.
Press and media released are produced and disseminated in close coordination with the Head of Media Relations for either Puma Energy or Trafigura.

Educated minimally to the equivalent of a university level 4 to 5 years education post-18 years (or relevant experience).
Native-level fluency in English and French (reading, writing and speaking).
Ability to read, write and speak in Spanish desirable.
Full proficiency in Windows suite of software, and well as in usual web-management instruments.

Proven relevant experience (5 years minimum) in a comparable position is a prerequisite.
Previous NGO exposure in the field and/or in headquarters is highly desirable.
A keen personal interest in international humanitarian and/or development issues, and in all aspects relating to corporate strategic philanthropy.

Competences & Skills
Ability to recognise and adapt his/her own style and approach to different cultures.
Ability to manage multiple projects and to multitask effectively.
Capacity to organise him-/herself and others with clear short, medium and long term goals.
Has clear thought processes and the ability to articulate plans and ideas in a fast moving multicultural environment.

For further information and to apply>>



By | September 27th, 2016|Careers|0 Comments

Communication Consultant, WIPO Geneva

The World Intellectual Property Organization (WIPO) is the global forum for intellectual property policy, services, information and cooperation. A specialized agency of the United Nations, WIPO assists its 188 member states in developing a balanced international IP legal framework to meet society’s evolving needs.

WIPO engages individuals under ICS (Individual Contractor Services) contracts, who are experts in a specific field, as external resources to work in areas such as IP for development, copyright, IP services, translation and strategic projects. An ICS agreement is a non-staff contract and is not subject to WIPO Staff Regulations and Rules.

To research, organizationally contextualize and implement mechanisms so the World Intellectual Property Organization (WIPO) can increase staff awareness and knowledge of the safety and security services, so as to foster an inclusive and robust organizational security culture. Further this role will adhere to the mandate, requirements and ethos of WIPO and remain compliant with relevant United Nations Security Management System (UNSMS) standards.

An advanced university degree (Master’s degree or equivalent) in communications, journalism, business administration, political/social science or international relations.
A first-level university degree in combination with two (2) additional years of qualifying experience in communications, advocacy and/or public relations at an internationally mandated organization (UN, IO, GO, INGO). These attributes may be accepted in lieu of an advanced university degree.

Work Experience
A minimum of three (3) years with an advanced university degree (five (5) years with a first-level university degree) of progressively responsible experience in UN, IO or INGO is required. Alternate experience in a governmental development agency.

Program Management/Leadership
A minimum of two (2) years of progressive advancement reflecting escalating responsibility and work-stream development is required.
Prior experience working within a team environment that share varied backgrounds, experiences and/or profiles.

If you are interested in joining WIPO as an individual contractor and meet the requirements of the position, we encourage you to apply. The deadline is October 6, 2016.

For complete details on the vacancy and submission of application, please log on to

By | September 27th, 2016|Careers|0 Comments