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A few new positions have been posted to the careers page:
Best of luck to potential candidates!
The Geneva Communicators Network is pleased to continue its series of workshops to help communicators in the Geneva region brush up on specific communications tasks, our next date for the workshops:
09h30-16h30, Friday 27 September 2013, Geneva
Cost: 450 CHF for GCN members, 580 CHF for non-members (includes a buffet lunch and tea/coffee)
Location: International University in Geneva ICC 20, Rte de Pré-Bois – 1215 Geneva 15, Switzerland
Three one-day workshops will be run simultaneously, with a networking lunch to allow participants to mingle briefly. Each session will include a combination of theory and practice to help communicators improve their specific skills. The groups will be small (maximum 15) to allow instructors to address each participants specific needs.
But don’t believe us, for our last workshops, 100% of participants said they would attend future workshops or recommend them to a colleague, according to our post-workshop survey. Still not convinced? Here are some quotes from past participants:
“I found the workshop useful, and quite fun as well. It was definitely worthwhile”
“This workshop gave me the opportunity to make a stop from my routine to evaluate my daily work activities and reflect on many things that I could somehow improve at work”
“The workshop provided me with a lot of tips and principles that I can easily use every day in my job and that will make my life easier! Thanks a lot”
“The workshop was extremely interactive and adapted to the participants’ needs. The case studies used addressed a broad variety of topics that helped correlate the information with our personal situation. I like also the balance of participants as they helped me meet peoples with different background and areas of focus and I found it highly mind opening.”
Next course day – Friday 27 September 2013
Workshop 1: Social media for communicators
This workshop focuses on the basics of social media. It is for those communications professionals who have hesitated about stepping into the digital world either due to lack of time or understanding or concerns about issues such as privacy and control. This workshop will aim to help communicators gain a better understanding of the basic concepts in social media, how to effectively manage and apply the different platforms in their environment. It is suitable for those who have not yet established a profile on any network or those who have dabbled in social networking but don’t feel comfortable with or in control of their digital footprint (both professionally and personally).
Workshop 2: Creating video for communicators
This is a practical and interactive workshop for communications professionals who want to know when and how to best exploit the numerous and growing opportunities video offers in conveying your stories to your target audiences, while avoiding costly mistakes. If you’re using video now or in the future, this workshop will inform and train you in the core areas required to produce visually compelling video. This workshop integrates storytelling through images and technical know-how explaining all the production steps from the idea to the final video.
Workshop 3: Web writing for communicators
Writing for the web is different. People who visit and use your website or Intranet have different needs and expectations to those who read your messages through other channels. In this workshop you will discover how to write great content that meets these needs and keeps your visitors coming back.
New jobs have been published on our careers page:
The Sustainable Luxury Forum, the pioneering platform in Sustainable Luxury Management, is organising it’s 3rd edition. ”The meeting will provide an unrivalled platform for key decision makers from the Luxury industry, civil society, international organizations, think tanks and academic institutions to explore, debate and address current and emerging sustainability issues affecting the Luxury industry.”
Patricipants from: Chanel, Gucci, Burberry, Cartier, DeBeers, Care International, Richemont, Accenture Development Partnerships, Kepler Cheuvreux, Nespresso, Rosy Blue, Oak Foundation, Credit Suisse, Metalor, Columbia Business School, Kering (ex PPR), Ashoka, Amnesty International, Swiss State Secretariat for Economic Affairs- SECO, World Food Program, WISE – philanthropy advisors, UBS, Insead, Pamp, Swiss Better Gold Association, Sofies, Royal College of Art, IWC, Conser, Chopard, Montblanc, Global Compact Network, EPFL, Original Beans, Nexus Carbon for Development, Aquaverde, Womanity Foundation, Vieri Haute Joaillerie, Wharton Business School, Hochschule Luzern, The Global Journal, Act Responsible, Vacheron Constantin, EPFL-Ecal Lab, Academie du Luxe, HEC Lausanne, French Foreign Affairs, International Trade Center, Alliance for Responsible Mining, Sustainable Finance Geneva, Business School Lausanne, Montagne Alternative, Gold by Gold, Audemars Piguet, Piaget, UNESCO, Earthbeat foundation.
Sustainable Luxury Forum – Crowne Plaza, av. Louis Casaï 75-77, 1216 Geneva
600.- CHF Civil Society (NGO, Academic, NFP) – (including Cocktail & Dinner)
1’400.- CHF Participants (Standard) – from April 23, 2013 (including Cocktail & Dinner)
250.- CHF Dinner June 18, 2013 (including Cocktail & Dinner)
The conference aims grasp the trends and learnings in terms of integrated communication, digital excellence, brand management, creativity, innovative retailing, social media, storytelling, etc.
Ticket prices range from CHF 130.00 for conference only to CHF 220.00 for conference and networking cocktail.
14:30 - Registration & Welcome.
15:00 - ”Great Brands need Great Ideas - Integrated Communication in the Digital Age”, presented by Frank Bodin, Chairman and CEO of Havas Worldwide Switzerland.
“There will always be horses. Cars on the other hand are a temporary fashion which will disappear.” A quotation dated 1903. Media and marketing are today in a similar revolution. Which are the implications of Web 2.0 and social media on the integrated marketing communication? The presentation will highlight the importance of brand management and creativity.”
15:40 - “Digital excellence – learnings from leaders”, panel discussion with Hugues de la Chevasnerie - former President of Burberry Fragrances (2006-2013), and Frank Bodin – Chairman and CEO of Havas Worldwide Switzerland, and Tom Bowman – Vice President of Strategy & Operations at BBC Worldwide.
16:20 - “Storytelling in the Screen Age”, presented by Tom Bowman, Vice President of Strategy & Operations at BBC Worldwide.
17:00 - Coffee Gourmand & Networking (Terrace with lake view).
17:30 - “Innovative retailing: 7 ways to incorporate new technologies in luxury boutiques”, presented by Eugénie (Porot) Bron, Senior Retail Marketing Concept Manager at Swarovski.
18:10 - “How to avoid brand death – balancing base brand vs new initiative communication”, presented by Mick Ó’Conchúir, Global Marketing Manager for the mountain sports brand at Salomon.
19:00 - Dinner Cocktail & Networking (Terrace with lake view).
20:30 - Closing.