‘Master Facebook Ads for better visibility’ seminar in Geneva

Ekaterina Filippova Facebook Ads seminar Geneva 21 Feb 2018 eKat Communication

Seminar for entrepreneurs & small business owners
18:30 – Wednesday, 21 February 2018

SEMINAR DESCRIPTION:

  • Have you tried creating Facebook Ads, only to end up spending money without getting much of a result?
  • Do you find Facebook Ads creation process confusing?

As entrepreneurs, sometimes we need an extra visibility boost for our business, whether we are trying to sell a new service package, fill a training workshop, promote our new e-book or spread the word about our latest special offer.

Facebook Ads can be a very cost-effective promotion tool but they need to be done right to bring the best results for your money.

In this seminar, you will learn how to master Facebook Ads and will walk away with actionable tips on how to more effectively promote your business.

SEMINAR OBJECTIVES:

  • Understand why your Facebook Ads have failed before
  • Learn what aspects of ad creation are most critical & how to make your ads more effective
  • Get clarity and confidence to create impactful Facebook Ads yourself

WHO IS THIS FOR?

This seminar will be particularly useful for entrepreneurs who have already tried creating Facebook Ads to promote their products or services but who were unhappy with the results. Entrepreneurs who are only considering creating Facebook Ads for their businesses will get a thorough understanding of how to create effective ads to reach their goals.

DATE & TIME:

Wednesday, 21 February 2018

18:30 – 19:00   Registration & Welcome drink
19:00 – 20:00   Presentation
20:00 – 21:30   Questions & Networking

MORE INFO & TO REGISTER: Please visit the event page and sign up.

ABOUT THE TRAINER:

Ekaterina Filippova, online visibility expert, eKat Communication portraitEkaterina Filippovaboard member of the Geneva Communicators Network and owner and founder of eKat Communication works with entrepreneurs in the Lake Geneva region who don’t know how to position themselves to get clients or where to start with their online communication. She helps them build an image online that reflects them as the experts that they really are, which gets them clients, money and confidence to run their business effectively (not to mention they get to focus on the thing they love to do!).

Ekaterina has over 10 years of communication experience and holds an MA in media and communication. She works in English, French and Russian and is a frequent speaker and trainer on social media and communication.

MORE INFO: Visit seminar description page on eKat Communication website

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By | February 5th, 2018|Other events|0 Comments

Networking apero – Tuesday 30 January 2018

Dear Communicators,

Happy New Year from the GCN team. We are pleased to invite you to our first GCN networking apero of the year on 30 January 2018 at the Restaurant “La Vie des Champs” near the ICRC and ILO in Geneva, a new lively and dynamic venue. Join us for some drinks and finger food to ring in the New Year and network with fellow communicators.

Date/time: 18:00-20:00, Tuesday 30 January 2018

Venue:  Restaurant La Vie des Champs
Ch. de la Vie des Champs 15
Geneva 1202
Directions: the restaurant is located on a small road behind the ICRC, street parking is available in front of the ICRC and UN on Avenue de la Paix. Bus stop BIT for bus 8 is 5 minutes from the venue.

Cost:
 30 CHF – includes drinks and snacks

 Places are limited, so please register for the event>> 
We look forward to seeing you!

Patricia, Glenn, Melitta and Ekaterina
Geneva Communicators Network

Vie des champs restaurant
By | January 11th, 2018|GCN aperos|0 Comments

Senior Communications Officer – International AIDS Society (IAS) Geneva

Founded in 1988, the International AIDS Society (IAS) is the world’s largest association of HIV professionals, with members from more than 180 countries.

IAS members work on all fronts of the global response to AIDS, and include researchers, clinicians, policy and programme planners and public health and community practitioners on the frontlines of the epidemic.

Details of Employment: 

The Senior Communications Officer position will be based in Geneva, Switzerland and report to the Senior Manager, Communications. The position is full-time and open-ended to start as soon as possible.

Purpose of the Position: 

The incumbent will play a senior role in the communications team, leading the strategy, writing and content production for the organization. We are looking for a savvy, seasoned, strategic communicator with a strong understanding of the scientific and political field of the HIV/AIDS and/or global health space.

Main Responsibilities: 

  • Lead development of IAS content, including op-eds, blogs, speeches, press releases and publications
  • Generate compelling content that can be used across all channels and platforms to highlight IAS’ membership work and perspectives
  • Provide leadership guidance, policy analysis, briefs, and strategic guidance to advance the IAS programme and advocacy portfolio
  • Guide and execute communications strategies that support and advance the work of IAS
  • Stay up to date on relevant political and research shifts in the field to navigate and position the IAS appropriately
  • Manage editorial planning and prioritization across all IAS departments, including all IAS programmes and conferences
  • Translate highly scientific materials to be easily understood across audiences, including development of key messaging
  • Write, edit and manage internal approvals of communications content, including press releases, statements, emails, blog posts and publications
  • Manage media monitoring and reporting to identify opportunities, track communications impact, and support overall brand management of IAS
  • Manage relationships and agreements with external partners and suppliers while maintaining timelines
  • Develop and manage external relationships and partnerships for strategic communications and marketing activities
  • Oversee all media logistics for IAS conferences, including media registrations, press conferences, media briefings, speaker outreach and on-site management
  • Support media relations, contacts management, outreach lists and media materials
  • Support social media content development in collaboration with the IAS Digital Producer.

Academic Qualifications: 

  • Advanced university degree (Master’s degree or equivalent degree) in communications, journalism, public policy, public health or related field or a first-level university degree in combination with communications experience.

Work Experience: 

  • Advanced experience working on communications, policy and/or advocacy in HIV/AIDS research or global health more broadly
  • Background working on scientific research issues
  • Experience leading communications efforts for high-level events
  • Demonstrated experience working in an international context.

Skills/Competencies: 

  • Must have a firm understanding of the HIV/AIDS and/or the global health landscape
  • Technical and scientific knowledge of HIV/AIDS is a strong plus
  • Comfortable presenting to leadership and public audiences about the communications work of the IAS
  • Excellent written and verbal communications skills; a demonstrated ability to create persuasive and clear communications in all forms, for a variety of audiences
  • Strong organizational skills, coordination skills and ability to multi-task
  • Ability to manage multiple projects simultaneously with meticulous attention to detail and tight deadlines
  • Knowledge of relevant international and domestic broadcast media, a keen sense of what makes and shapes the news, and the ability to make well-informed decisions in targeting appropriate media outlets and reporters
  • Stress tolerance and resilience, ability to work under pressure with multiple and shifting priorities
  • High-energy self-starter who can operate with minimal supervision but also knows when to ask for counsel
  • Ability to work well as a team member, as well as work independently.

Languages: 

  • Native English or full professional proficiency is a requirement
  • Knowledge of other languages is an asset.

How to apply: 

Interested and qualified candidates should send their CV and a cover letter, in English and by email only, to recruitment@iasociety.org. The applications will be selected on a rolling basis. Please note that only shortlisted candidates will be contacted.

IAS employees are evidence-based, human rights-focused, inclusive and accountable partners in the HIV response. Candidates should display genuine commitment to IAS values (learn more here).

The IAS is committed to recruiting and sustaining a skilled, effective, diverse and gender-balanced secretariat, and to the greater involvement of people living with HIV (GIPA) in all aspects of its work.

People living with HIV are strongly encouraged to apply.

By | November 22nd, 2017|Careers|0 Comments

Communications Internship – The Internal Displacement Monitoring Centre (IDMC) Geneva

The Internal Displacement Monitoring Centre (IDMC) is recruiting for a full-time 6-month internship, starting in January 2018, under the guidance of the Head of our Communications Department.

The Communications Intern will provide support to the Communications Department across their various project streams ranging from publications, media relations, events and research.

Responsibilities will include: 

– Provide support for the development of communications material for the Global Report on Internal Displacement

– Provide support to evaluate media coverage and develop media contacts

– Provide support on the development of materials for IDMC’s 20th anniversary

– Do research and drafting of content for IDMC materials and website as required

– Provide logistics support for launch events

– Provide support for our social media platforms – developing draft entries etc.

– Coordinate IDMC global calendar up to date by liaising with departments

– Disseminate IDMC research and reports as required

– Do research to add new information to IDMC‘s comms partner database

– Provide administrative support and process invoices to the head of department

– Take notes as required at meetings as agreed with the head of department

See the full advert at http://internal-displacement.org/about-us/vacancies/

Closing date; November 30, 2017

By | November 22nd, 2017|Careers|1 Comment

Call for Proposals – Graphic Design – Sphere, Geneva

Designing the Sphere Handbook 2018 – Call for proposals for graphic design services

Sphere is seeking a skilled graphic designer with both print and web design experience to produce the new version of the humanitarian community’s flagship manual, the Sphere Handbook 2018.

Background

The Sphere Handbook (www.sphereproject.org) brings together the fundamental standards for life-saving assistance with dignity in the humanitarian sector. It is currently being fully revised, bothin content and structure. The final text will be ready for sign-off by end January 2018.

The Handbook is composed of eight chapters, five of which follow the same basic structure with some variations. This is primarily presented through the following elements, some of which appear as tables or charts:

  • Title page
  • Chapter contents page
  • Graphic presentation of the chapter’s standards
  • Chapter introduction
  • Section introduction
  • Standard:
    • Standard title
    • Standard text
    • Key Actions with sub-action bullet points
    • Key Indicators with additional information bullet points
    • Guidance notes
  • Appendices
  • References and further reading for the full chapter

Deliverables:

 

 

1. Interim (15 December) Set of design elements, in any suitable format.
2. Full set of elements (12 January) All digital files (InDesign or similar).
3. All finalized and validated files, ready for online and print publication (max. 28 February):  Complete digital files (InDesign or similar); ready-to-print files (press quality PDF); cascading style sheet containing the equivalent design information for use for the online version of the Handbook.

Submissions

Freelancers and agencies may apply.

Proposals should include:

a) A résumé, inclusive of your language skills (Fluent English or French required); summary information on all team members if several professionals are associated to the proposal;
b) Portfolio of past design work and (if possible) initial suggestions for the Sphere Handbook design;
c) Recommended file formats in which you will submit both the print and online deliverables;
d) An explanation of how the following will be achieved:

  • Clear, simple and attractive design that is easy to navigate by first-time users;
  • Consideration given to all the text elements listed above.

e) Proposed budget.

Pease send your proposals to recruitment@sphereproject.org by 15 November 2017.

To see the full job advert, consult the Sphere website.

By | November 2nd, 2017|Careers|0 Comments

Social Media Strategy Masterclass – Impact Hub

 

3 hour workshop & 1 hour follow-up consultation with your trainer, Kathleen Holmlund (sign up here!)

Need to create a social media strategy but don’t know where to start?
Every action you take on your social networks should be a part of an overall communications and marketing strategy for your business or organisation. It may sound daunting, but every post, like and comment you make should be aligned with your organisational values and goals. By taking the time to create and implement a social media strategy you will find that your social efforts and skills will start to blossom naturally.

What is a social media strategy?
Quite simply, it is a summary and action plan for everything you plan to do and hope to accomplish for your business or organisation using social networks. It follows three main stages:

  1. An audit of your social media presence to establish your starting point
  2. Goal setting for how you would like it to look in the future
  3. Selecting the resources and tools you will need to reach those goals

What you will learn
During the workshop, I will take you through the whole process of creating a social media strategy. You will learn how to:

  • Conduct a social media audit
  • Create your social media goals & objectives
  • Create & improve your social profile
  • Get inspiration from industry leaders, peers, competitors, clients, etc
  • Create a content plan and editorial calendar
  • Experiment, track, reflect and adjust your plan

Who should attend?

  • SME business owners
  • Startups
  • Nonprofits & NGOs
  • Marketers & PR practitioners
  • Creative professionals
  • Anyone wishing to start their own business
  • Employees who have to manage social media channels

Pre-Course homework and post-course support

Before coming to the workshop, you will be invited to complete a set of tasks to get the most out of the training. Following the workshop, you will have a 1 hour one-on-one consultation either in person or over Skype. You can use this to review your progress, set some goals or get further clarity on specific areas of social media.

Your trainer & coach: Kathleen Holmlund

Kathleen has worked in the communications field across various corporate and nonprofit sectors for over 18 years. These include consumer electronics, automotive electronics, human rights, climate, business ethics, health and food. She has been developing and executing social media plans for over 10 years and loves being kept on her toes with this fast moving industry. She joined Impact Hub Geneva as a collaborator in Spring 2015, and has since focused her efforts on working with social entrepreneurs, startups and nonprofits who are purpose-driven in making a positive impact in our world. Check out her LinkedIn profile for more information.

Social Media Strategy Masterclass

By | June 14th, 2017|Other events, Professional development|0 Comments

Training workshop: Filming & Conducting Interviews

film workshop

Presented by True Hero Films, a hands-on workshop to learn how to produce film portraits and testimonies on human rights and humanitarian issues.

By the end of the 1.5 day course you will be able to film and direct your own interviews.

28 March 14h00 to 17h00
& 29 March 09h00 to 17h00
@ CAGI, Route de Ferney 106, Genève 1202
Cost 350 chf

register online>>

By | March 20th, 2017|Other events|0 Comments

Communicate with Impact – Geneva Workshop for business owners

Good communication is crucial to the success of any business, we know that.

But for business owners and entrepreneurs who don’t already have strong communication skills, the cost of hiring an agency or freelancer to help plan and execute their literature, websites, social media, presentations, advertising etc. can be prohibiting.

With this in mind, our very own Melitta Campbell has teamed up with digital communications expert, Kathleen Holmlund, to create a one-day workshop that will give participants all the essential tools and knowledge they need to start producing impactful communications for themselves; thus cutting the cost of their communications, helping them achieve better results and faster, and giving them the confidence to communicate coherently and with impact across all channels – always!

The workshop will take place in Geneva at the Impact Hub on 3 March. You can get more information and register via the Geneva Impact Hub website.

*
* Early Bird discount available until 17 February **

By | February 16th, 2017|Other events|0 Comments

Lunchtime Seminar, Friday 10 February 2017, Geneva

Layla Alyanak GCN lunch seminar on blogging

The Geneva Communicators Network is pleased to announce our next lunchtime seminar on Friday 10 February 2017.

Blogging for Organizations: Are You Doing It Right?

Until recently, many organizations considered blogging suspicious, subversive even. Now, everyone is rushing to get a blog. But what exactly is a blog, and how does it differ from other web content? Who should be posting on your blog? How do you attract more readers and make sure you stand out from the crowd? Does your organization even need a blog?

Date: Friday, 10 February 2017
Time: 12h30 to 14h00
Location: The Swiss Press Club, Route de Ferney 106, La Pastorale, 1202 Geneva.
Fee: CHF 30.- per person includes drinks and snacks

Please register online>>

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For those of you who cannot make it to the event this time, we will be BROADCASTING our lunch seminar LIVE ON FACEBOOK starting at ~12:40 until ~13:45 on Friday, 10 February. Join us remotely!

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Leyla Alyanak is a freelance writer with more than 40 years’ experience as a journalist,corporate communicator (UNFPA and UNAIDS) and public relations consultant. In her spare time she runs the highly popular Women on the Road, one of the world’s Top 100 Travel Blogs.

By | January 26th, 2017|GCN lunch events|0 Comments

Performance Web & Teknseo conferences (in French) – June 15 & 16

Early bird tickets for Performance Web conference including one-day access (12 sessions) are now available for 150 CHF. Book your tickets here.

This year’s joint conferences by Performance Web and Teknseo will be held (in French) on the 15 & 16 June 2017 in Geneva.

The two-day programme will consist of an eclectic topic mix including SEO, content optimisation, client acquisition through social media, video, adwords, algorithms and more. Teknseo conference will take place on Thursday, June 15 with 3 programme cycles to choose from. Performance Web conference will be held on Friday, June 16 with morning and afternoon sessions.

Teknseo Performances Web conference June 15-16 2017 Geneva

Here’s the French description of the programme:

Pas moins de 30 experts réputés du webmarketing se relayeront durant deux jours pour vous partager leurs meilleures techniques pour booster votre performance sur le web !

Pour un cru 2017 de haute voltige, on vous propose un programme éclectique qui mélange SEOoptimisation du contenuacquisition sur les réseaux sociaux, mais aussi de la programmatic, de l’optimisation du taux de conversion, des algorithmes. On parlera aussi de vidéo, d’adwords, et de pleins d’autres sujets passionnants autour du marketing digital !

Quelques exemples de conférences pour vous mettre l’eau à la bouche :

  • Comment reprendre le contrôle de ses données sur le web ?
  • De site de niche à site d’autorité, recette pour devenir GROS en partant de 0 ?
  • Comment dépenser intelligemment son budget publicitaire sur Facebook et les autres réseaux sociaux ?
  • Comment tirer profit de la data SEO pour sa stratégie d’acquisition de trafic.

Le programme détaillé des conférences est disponible ici : www.performanceweb.ch

Jeudi – Ateliers à thème (TEKNSEO)

Le jeudi vous pourrez participer à une série d’ateliers pratiques en groupe restreint autour du thème de votre choix parmi les trois packages suivants :

  1. CYCLE PURE DATA
  2. CYCLE BALANCED
  3. CYCLE TECH ET SEC
Voir le programme du Teknseo

Vendredi – Conférences (PERFORMANCE WEB)

12 conférences vous seront proposées dans une ambiance décontractée mais néanmoins studieuse, afin de vous aider à augmenter votre performance sur le web.

Seront également au menu : concoursgoodies, pauses et déjeuners networking. Des soirées networking sont également disponibles via supplément sur notre site internet.

Voir le programme Performance Web

La billeterie est ouverte en Early Bird !

Vous pouvez dès à présent prendre votre pass pour le jeudi, le vendredi ou les deux jours combinés. Les billets sont disponibles en early bird jusqu’au 15 avril, ensuite les prix passeront au tarif normal !

Je profite du Early Bird
Pour rappel, l’année passée, Performance Web a affiché complet avec plus de 300 participants. Nous vous recommandons de prendre votre place dès aujourd’hui afin d’être sûr d’être parmi nous.
By | January 24th, 2017|Other events|0 Comments