lausanne – Geneva Communicators Network

Communication Content Specialist- Sommet Education, Lausanne

Sommet Education is a hospitality education group of more than 800 employees that is home to three leading institutions: Glion Institute of Higher Education, Les Roches Global Hospitality Education and Ducasse Education. The headquarters are based in Lausanne, Switzerland, with additional hubs in Marbella, Spain (Accounting) and London,UK (Enrolment and Marketing).

Their 5 values resonate in you: Development, Distinctiveness, Joint commitment, Openness and Sense of service.

You are enthusiastic and you want to be at the vanguard of hospitality and experience education.

You have a Bachelor or an equivalent degree and 3 to 5 years’ experience in a Communication function, at the headquarters of an international company or a communication agency and ideally from the Hospitality, Lifestyle luxury business. You have excellent knowledge of the digital world and influencers.

Your mother tongue is English preferably and you have a good knowledge of French. Excellent communicator, open personality and pleasant, you are characterized by your spirit of initiative, creativity and proactivity.

Available, flexible, you feel comfortable working under pressure and managing several projects simultaneously. Caring for and developing the Company brand image is your main objective.

If you recognise yourself in this description then they are interested in your profile as they are looking for a Communication Content Specialist to join them.

• For the Group brands you research surveys, industry trends and aspirational brands best practices to develop fresh story ideas, draft speeches, press releases, position papers, create and deliver case studies, white papers, executive bios, opinion pieces, speaking proposals.

• You collaborate with marketing Editorial Content Manager to produce aligned content for Communication campaigns.

• Management of digital/social media (website, LinkedIn, Wikipedia, press rooms etc.).

For more information check the Linkedin page, or to apply use the following click here

By GenevaCom| October 1st, 2019|Careers|0 Comments

Get clarity in your marketing at Live Marketing Q&A Events in Lausanne & Geneva

“What can I do to get marketing results fast?”
“How am I going to reach my target market?”
“I want to raise the profile of my brand, but where do I even begin?”

Do you have a marketing question that keeps you awake at night?

You know that if you crack that hard nut you will move ahead in your business … and you will sleep better.

You can go the long way around and start joining courses, reading articles, blogs and books …

OR

You can send your question to us and we will answer it LIVE. You will get a specific answer to your very specific question and the clarity on what to do next, step by step.

Other small business owners have joined the event in the past and gained the clarity that they needed. See what one of the participants had to say:

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”I was amazed by the detail that you went into on the questions.
Thank you for taking the time to look so closely at what I could be doing better.
I thought your event was excellent.
I would certainly be interested to attend again once I’ve implemented some of your ideas over this winter”
Dave Burrows, Owner, Snow Pros Ski School

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We take in 3 questions per event and accept up to 10 participants as observers (those who do not have a specific question but want to learn new marketing tactics and techniques).

ONLY 3 DATES LEFT IN 2018:

October 10, Wednesday – LAUSANNE
October 30, Tuesday – GENEVA
November 21, Wednesday – LAUSANNE

ENTRANCE FEE:

Observer ticket: 30 CHF
Question ticket: 50 CHF
VIP ticket (event fee + 1h consultation with one of us): 150 CHF

HOW TO REGISTER:

To register, please visit https://events.marketingqanda.com/live-marketing-questions-and-answers-2018

If you have any questions, please shoot us an email at hello@marketingqanda.com

THE EXPERTS

Ioana Hardy, Marketing growth expert, Award-winning marketer, Founder of Fast Forward Marketing, Co-founder of Marketing Q&A. Ioana has 20 years experience in building brands and driving growth through effective marketing: www.fast-forward-marketing.ch

Ekaterina Filippova, Online visibility expert for SME’s, Board member of Geneva Communicators Network, Founder of eKat Communication, Co-founder of Marketing Q&A. Ekaterina is an ace at increasing visibility on social media, having done that for many businesses in Switzerland: https://ekatcommunication.ch

By GenevaCom| October 2nd, 2018|Other events|0 Comments

TEDx Lausanne – Monday 7 May 2018

The next TEDx Lausanne will be held at the Casino de Montbenon (Allée Ernest-Ansermet 3,1003 Lausanne) on Monday 7 May 2018 from 14h00 to 19h30.

It will feature the topic “Homo sapiens”.

“Wise man” dominated thanks to the ability to cooperate and communicate effectively in big groups. We were able to build cities, write books, create incredible technology. We solved many important challenges that have been facing us.

As the pace of human evolution continues to accelerate, we can’t help but wonder: What will our lives be like at the end of this century? Will our lives be completely changed by the next technological, environmental, social or genetical evolution? Will Homo Sapiens continue being the world’s dominant species? Or will we evolve into a completely new species soon?

This year TEDxLausanne is focused on exploring all these questions as well as new ways of addressing our dreams and concerns about the future.

Speakers include:

Marine Tanguy – Founder of MTArt
Bernard Molineaux – Founder of Equilibre
Richard Baldwin – Professor of International Economics at the Graduate Institute in Geneva,
Charles Fadel – global education thought leader and author, futurist and inventor
Saba Imru Mathieu – Executive Coach and business owner
Bernd Lapp – CEO of Old School GmbH, Business Lead in Swarm City and Advisor to a few
Blockchain Projects.
Meloe Gennai – poet, performer and a legalist advocating for minority rights
Christoph Rummel – juggler
Jeanine Reutemann – deeply passionate researcher, film maker, educator, tech-nerd.
Nancy Rademaker – international business speaker
Philippe Moreillon – Professor and Director at the UNIL Institute of Fundamental Microbiology

Ticket price : 100.00 CHF (Full), 50.00 CHF (Reduced)

For further information>>

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By GenevaCom| April 27th, 2018|Other events|0 Comments

Master Facebook Ads for better visibility

Facebook Ads seminar 1 November Lausanne Ekaterina Filippova (eKat Communication)

Seminar for entrepreneurs & small business owners
18:30 – Wednesday, 1 November 2017

WHO IS THIS FOR?

This seminar will be particularly useful for entrepreneurs who have already tried creating Facebook Ads to promote their products or services but who were unhappy with the results. Entrepreneurs who are only considering creating Facebook Ads for their businesses will get a thorough understanding of how to create effective ads to reach their goals.

SEMINAR DESCRIPTION:

Have you tried creating Facebook Ads, only to end up spending money without getting much of a result?
Do you find Facebook Ads creation process confusing?

As entrepreneurs, sometimes we need an extra visibility boost for our business, whether we are trying to sell a new service package, fill a training workshop, promote our new e-book or spread the word about our latest special offer.

Facebook Ads can be a very cost-effective promotion tool but they need to be done right to bring the best results for your money.

In this seminar, you will learn how to master Facebook Ads and will walk away with actionable tips on how to more effectively promote your business.

SEMINAR OBJECTIVES:

Understand why your Facebook Ads have failed before
Learn what aspects of ad creation are most critical & how to make your ads more effective
Get clarity and confidence to create impactful Facebook Ads yourself

DATE & TIME:

Wednesday, 1 November 2017

18:30 – 19:00 Registration & Welcome drink
19:00 – 20:00 Presentation
20:00 – 21:30 Questions & Networking

MORE INFO & TO REGISTER: Please visit the event page and sign up.

ABOUT THE TRAINER:

Ekaterina Filippova, board member of the Geneva Communicators Network and owner and founder of eKat Communication works with entrepreneurs in the Lake Geneva region who don’t know how to position themselves to get clients or where to start with their online communication. She helps them build an image online that reflects them as the experts that they really are, which gets them clients, money and confidence to run their business effectively (not to mention they get to focus on the thing they love to do!).

Ekaterina has over 10 years of communication experience and holds an MA in media and communication. She works in English, French and Russian and is a frequent speaker and trainer on social media and communication.

MORE INFO: Visit seminar description page on eKat Communication website

By GenevaCom| October 24th, 2017|Other events|0 Comments

Stand out from the competition: Brand positioning hands-on workshop (21 Oct, Lausanne)

1/2 Day Workshop for Entrepreneurs & Small Business Owners
10:00 – Saturday, 21 October 2017 (Lausanne)

WHO IS THIS FOR?

This workshop will be particularly useful for early-stage entrepreneurs (micro businesses, one man shows, people just getting started) in the service industries but even established entrepreneurs will get value from gaining more clarity on what is working or not in their existing positioning, so that they can do better than their competitors.

EVER FEEL LIKE THIS ABOUT THE COMPETITION?

Do you sometimes feel like there is so much competition out there it’s like a ‘battlefield’?
Do you have trouble explaining to potential clients why they should pick you?
Have people ever told you they don’t quite understand what it is that you do?

Don’t feel bad – you are not alone! Many entrepreneurs, especially those just starting out, cannot clearly explain the value of what they do and instead compete on price, not getting paid enough for their services as a result. Are you one of them?

CLIENTS CHOOSING TO WORK WITH YOU

A client choosing you over someone else to do business with, that’s what we all want. It’s a great feeling, isn’t it? And the road to getting to shake hands sealing the deal with more clients lies in having a clear brand positioning.

Brand positioning helps you get clarity on who you are, who your target market is and how you can help solve their problems better than your competitors.

Would you like to have a brand that allows you to stand out from the competition?
A brand that does half of your selling for you even before you start talking to a perspective client?
A brand that helps you command the money you deserve for your services and not compete on price?

DURING THE WORKSHOP, YOU WILL GET CLARITY ON:

Who you are as a business (your values, your “why”, your expertise)
Who your audience is & what they need
What your offer is
How to position yourself against competition

YOU WILL WALK AWAY WITH:

Confidence and clear understanding of how to present yourself as a professional that you are
Completed brand positioning document for your specific business to refer to for your future activities
A plan of what else you need to do (next steps) to help you further position yourself as an expert

DATE & TIME: Saturday, 21 October 2017, 10:00-14:00

LOCATION: Lausanne

MORE INFO & TO REGISTER: Please visit the event page and sign up.

ABOUT THE TRAINER:

Ekaterina Filippova, board member of the Geneva Communicators Network and owner and founder of eKat Communication works with entrepreneurs in the Lake Geneva region who don’t know how to position themselves to get clients or where to start with their online communication. She helps them build an image online that reflects them as the experts that they really are, which gets them clients, money and confidence to run their business effectively (not to mention they get to focus on the thing they love to do!).

Ekaterina has over 10 years of communication experience and holds an MA in media and communication. She works in English, French and Russian and is a frequent speaker and trainer on social media and communication.

MORE INFO: Visit workshop description page on eKat Communication website

By GenevaCom| October 11th, 2017|Other events|0 Comments

Music and Sports Communications Senior Specialist – Logitech, Lausanne

As a part of Logitech’s EMEA Consumer Communications Team, this leader will drive communications in EMEA for our Music brand (UE) and our Sports brand (Jaybird), developing awareness and interest in our UE and Jaybird brands through PR, Influencers and Social Media. This role will also support the EMEA countries and the network of agencies in the implementation of the broader strategy and programs. This position reports to the EMEA Head of Consumer Communications, but will be working closely alongside and supporting marketing colleagues in the EMEA UE and Jaybird category teams.

Your Contribution:

Guiding and advising on UE and Jaybird communications strategy and KPIs for EMEA in line with the global strategy set by the Global Communications team and in constant collaboration with the EMEA category teams.
Coordinating product launches and momentum activities across EMEA with an increased emphasis on UE and Jaybird priority countries.
Developing creative momentum activities, events and content with key EMEA countries and sharing best practices.
Building strategic and effective influencer and ambassador programs to create a network of core influencers who amplify the voice of UE and Jaybird through their social communities..
Driving Social Media strategy and execution for the UE and Jaybird brands across EMEA.
Monitoring UE and Jaybird local social properties and working one to one with countries to optimize content and results.
Monitoring EMEA Social Media market and proposing new opportunities for UE and Jaybird.

Supporting the EMEA Communications team in ensuring excellence of execution of our Communications activities across EMEA.
Supporting the EMEA Communications team on implementation of our cross-category Social Media strategy (content calendars, social media buying, social listening, social customer care…)

Key Qualifications:

Affinity to Logitech’s values – we are at our best when we are open and ourselves, humble and hungry, and when we collaborate and challenge, decide and do.
A team player at heart, who is able to adapt and work in teams across cultures and geographies and on multiple projects at the same time.
A proven record in the implementation of successful communication campaigns.
A true passion for music and sports, with past experience and connections within the Music and Sports industries.
An in depth understanding of Social Media management and a good knowledge of Digital Marketing concepts with past experience managing social presence for lifestyle brands.
Experience in developing and executing proactive and effective influencer and ambassadors engagement programs.
A creative mind with excellent verbal and non-verbal communications skills.
Tested ability to provide council and strategic direction to business leaders. A strategic partner that energizes teams and educates them on the most effective communications strategies for EMEA.
Experience managing PR and Social Media agencies to drive measurable KPIs and results.
Fluent in English. Knowledge of other European languages such as French and German will be a strong asset.

Experience and education:

Minimum 4 years’ experience doing PR and Social media in-house or in agency.
Degree in Business administration, Marketing or Communications.
#LI-ML3

For more information and to apply>>

By GenevaCom| April 3rd, 2017|Careers|0 Comments

Workshop in Lausanne on Wednesday, 1 March: “Social media for small business”

Are you a consultant or a small business that needs some help attracting new customers? You’ve heard that promotion through social networks can be very effective, but you do not know where to start and how to choose the right platform for your business.

In this workshop, we will:

review the major social networks and the specifics of each
share with you examples of successful social network use by small companies like yours
give you some ideas for creating your social media growth strategy

Language: presentation will be in English with occasional French translation if required.

Date: Wednesday, 1 March 2017

Time: 19:00 – 21:00

Location: Conference room @Restaurant Le Milan, Boulevard de Grancy 54, Lausanne. The conference room has a separate entrance to the left of the main restaurant entrance. The place is a 2-min walk away from the train station.

Cost: The event costs CHF 20 per person covering administration fees, materials, and refreshments. Payments are done in advance via Paypal.

How to sign up: pay via PayPal in advance to secure your spot: https://www.paypal.me/ekatcommunication/20

This event will be hosted by GCN’s committee member Ekaterina Filippova (eKat Communication).
http://ekatcommunication.ch
https://www.facebook.com/ekatcommunication

By GenevaCom| February 14th, 2017|Other events|0 Comments

SCMA conference on “the rising social medias” – 14 May 2014 in Lausanne

The Swiss Community Managers Association (SCMA) is organising an event on May 14th about the potential of emerging social media platforms in an environment dominated by Facebook and Twitter. The conference will be held (in French) at the Maison de la Communication in Lausanne.

Speakers
Christian Radmilovitch (Paris), Digital Luxury Specialist, 1st French national to have monetised his Pinterest account and surpassed 1 million followers, will speak about how to increase visibility and sales on Pinterest.

Mathieu Fivaz, co-founder of Urturn will speak about this platform and the content generated by fans.

Programme
18h00 : Doors open
18h30 : Introduction by SCMA
18h35 : Presentation by Mathieu Fivaz (Urturn)
19h10 : Presentation by Christian Radmilovitch
20h00 : Apéritif

For more information and to register>>

By GenevaCom| May 8th, 2014|Other events|0 Comments

Do you have a marketing question that keeps you awake at night?

ONLY 3 DATES LEFT IN 2018:

ENTRANCE FEE:

HOW TO REGISTER:

THE EXPERTS

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